Amazon
Brand Score A+46 products · 9 categories · Avg 4.48★ · 1,854,546 reviews
Price range $25 – $680
Last analyzed: June 9, 2026
Browse products ↓Quick Take on Amazon
Score: A+- •Nearly every product (98%) earns 4+ stars — this brand rarely disappoints
- •Backed by 1.9M reviews from verified buyers — extensive real-world testing
- •Active in 9 categories — a broad lineup if you want to stay with one brand
- •Priced below the category average — verify individual specs match your needs before buying
Amazon International Version
4.8★ with 7.6K reviews — top-rated in E-Readers
Brand Score: A+
A+ in Smart Plugs — Amazon's 46 products average 4.48★ across 9 categories, with Smart Plugs as the strongest line (4.7★ avg).
Amazon earns a Brand Score of A+ on Mubboo, based on analysis of 46 products across 9 categories. Value positioning (100/100) is the brand's strongest dimension. Market presence (94/100) is the area with the most room for improvement. Amazon's primary strength is in Smart Plugs, where it averages 4.7★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 46 Amazon products · last analyzed June 9, 2026.
How Amazon Compares
Amazon | Most Popular Kasa Smart | Highest Rated Govee | Best Value GHome Smart | |
|---|---|---|---|---|
| Avg Rating | 4.48★ | 4.57★ | 4.58★ | 4.46★ |
| Total Reviews | 1,854,546 | 315,437 | 27,075 | 10,608 |
| Avg Price | $162 | $24 | $35 | $29 |
| Brand Score | A+ | A- | B+ | B+ |
Show more details
| Products | 46 | 9 | 5 | 5 |
| Quality Rate | 98% | 100% | 100% | 100% |
| Categories | 9 | 1 | 1 | 1 |
Amazon
Avg Rating: 4.48★
Reviews: 1,854,546
Avg Price: $162
98% rated 4+★
Our Top 3 from Amazon
Amazon International Version
4.8★ with 7.6K reviews — top-rated in E-Readers
Amazon Fire TV Stick 4K Max
4.7★ with 181K reviews — top-rated in Streaming Devices
Amazon Smart Plug
4.7★ with 571K reviews — top-rated in Smart Plugs
Where Amazon Is Strongest
Smart Plugs
View all →Streaming Devices
View all →
What You'll Spend on Amazon
Most Amazon products fall between $25 and $680.
Amazon sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About Amazon
Aggregated from review themes across 35 Amazon products.
- Easy setup and installation
- Seamless Alexa and voice control integration
- Reliable, consistent performance
- Excellent Sound Quality
- Bulky design that can block other outlets
- Wi-Fi connectivity issues and random disconnects
- Setup can be frustrating with router settings or app quirks
Expert Coverage
32 Amazon products have coverage from independent expert publications: Wirecutter, Cnet, Tomsguide, Techradar. Source links in References.
Where to Buy Amazon
Amazon products are available on Amazon — 46 products across 9 categories.
Browse Amazon on Amazon →Featured in Our Reviews
Brand Bottom Line
- Brand Score
- A+
- Best Product
- International Version ($180) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 98% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Kasa Smart (Score A-) · Govee (Score B+)
Consistent ratings and fair prices make Amazon a low-risk pick. Start with the International Version.
Frequently Asked Questions
Is Amazon a good brand?
Amazon earns a Brand Score of A+ on Mubboo. 98% of its 46 products are rated 4 stars or above, which puts it among the most consistent brands in Smart Plugs. The main consideration is pricing — Amazon products average $168, $61 below the category average.
What is the best Amazon product to buy?
Based on 7.6K reviews and a Mubboo Score of A, the International Version ($180) is Amazon's top pick. For a budget option, the Fire TV Stick 4K Max ($34) delivers 4.7★ at 81% of the cost.
Is Amazon worth the premium price?
Amazon prices close to the category average ($168 vs $230), so you're not paying a brand premium.
Amazon vs Kasa Smart: which is better?
Amazon scores A+ vs Kasa Smart's A-. Amazon trails slightly on rating (4.48★ vs 4.57★), while Kasa Smart has fewer total reviews (315K vs 1.9M).
Sources & References
Mubboo may earn a commission on purchases made through affiliate links. This does not affect our Brand Score, product rankings, or editorial judgments.