Amazon
Brand Score A+21 products · 8 categories · Avg 4.55★ · 1,561,496 reviews
Price range $25 – $450
Last analyzed: August 12, 2026
Quick Take on Amazon
Score: A+- •Nearly every product (100%) earns 4+ stars — this brand rarely disappoints
- •Backed by 1.6M reviews from verified buyers — extensive real-world testing
- •Active in 8 categories — a broad lineup if you want to stay with one brand
- •Priced below the category average — verify individual specs match your needs before buying
Amazon Smart Plug
4.7★ with 571K reviews — top-rated in Smart Plugs
Brand Score: A+
A+ in Smart Plugs — Amazon's 21 products average 4.55★ across 8 categories, with Smart Plugs as the strongest line (4.7★ avg).
Amazon earns a Brand Score of A+ on Mubboo, based on analysis of 21 products across 8 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Market presence (92/100) is the area with the most room for improvement. Amazon's primary strength is in Smart Plugs, where it averages 4.7★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 21 Amazon products available to US shoppers · last analyzed August 12, 2026.
How Amazon Compares
Amazon | Most Popular Kasa Smart | |
|---|---|---|
| Avg Rating | 4.55★ | 4.56★ |
| Total Reviews | 1,561,496 | 241,798 |
| Avg Price | $131 | $26 |
| Brand Score | A+ | A- |
Show more details
| Products | 21 | 5 |
| Quality Rate | 100% | 100% |
| Categories | 8 | 1 |
Amazon
Avg Rating: 4.55★
Reviews: 1,561,496
Avg Price: $131
100% rated 4+★
Our Top 3 from Amazon
Amazon Smart Plug
4.7★ with 571K reviews — top-rated in Smart Plugs
Amazon Fire TV Stick HD
4.7★ with 68K reviews — top-rated in Streaming Devices
Amazon Echo Dot
Reliable Alexa hub, limited as a pure audio device — best at $39.99 for smart-home households.
Where Amazon Is Strongest
Smart Plugs
View all →Streaming Devices
View all →
What You'll Spend on Amazon
Most Amazon products fall between $25 and $450.
Amazon sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About Amazon
Aggregated from review themes across 21 Amazon products.
- Easy setup and installation
- Seamless Alexa and voice control integration
- Reliable, consistent performance
- Impressive sound quality for size/price
- Bulky design that can block other outlets
- Wi-Fi connectivity issues and random disconnects
- Setup can be frustrating with router settings or app quirks
Expert Coverage
14 Amazon products have coverage from independent expert publications: Wirecutter, Cnet, Tomsguide, Techradar. Source links in References.
Where to Buy Amazon
Amazon products are available on Amazon — 21 products across 8 categories.
Browse Amazon on Amazon →Featured in Our Reviews
Brand Bottom Line
- Brand Score
- A+
- Best Product
- Smart Plug ($25) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Kasa Smart (Score A-)
Consistent ratings and fair prices make Amazon a low-risk pick. Start with the Smart Plug.
Frequently Asked Questions
Is Amazon a good brand?
Amazon earns a Brand Score of A+ on Mubboo. 100% of its 21 products are rated 4 stars or above, which puts it among the most consistent brands in Smart Plugs. The main consideration is pricing — Amazon products average $134, $33 below the category average.
What is the best Amazon product to buy?
Based on 571K reviews and a Mubboo Score of A+, the Smart Plug ($25) is Amazon's top pick. For a budget option, the Fire TV Stick HD ($35) delivers 4.7★ at -40% of the cost.
Is Amazon worth the premium price?
Amazon prices close to the category average ($134 vs $167), so you're not paying a brand premium.
Amazon vs Kasa Smart: which is better?
Amazon scores A+ vs Kasa Smart's A-. Amazon trails slightly on rating (4.55★ vs 4.56★), while Kasa Smart has fewer total reviews (242K vs 1.6M).
Sources & References
Mubboo may earn a commission on purchases made through affiliate links. This does not affect our Brand Score, product rankings, or editorial judgments.