Aquaphor
Brand Score B+7 products · 2 categories · Avg 4.74★ · 138,336 reviews
Price range $7 – $116
Last analyzed: June 20, 2026
Browse products ↓Quick Take on Aquaphor
Score: B+- •Only 0% of products fall below 4 stars — rare misses across the lineup
- •138K real buyer reviews — one of the most vetted brands in grooming
- •Focused on grooming, where it averages 4.83★
- •Typically $13 more than comparable products in its categories — you're paying for the Aquaphor name
- •A narrow lineup (2 categories) — limited options if you want range
Aquaphor Baby Healing Ointment Advanced Therapy Skin
4.9★ with 97K reviews — top-rated in grooming
Brand Score: B+
B+ in grooming — Aquaphor's 7 products average 4.74★ across 2 categories, with grooming as the strongest line (4.83★ avg).
Aquaphor earns a Brand Score of B+ on Mubboo, based on analysis of 7 products across 2 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (25/100) is the area with the most room for improvement. Aquaphor's primary strength is in grooming, where it averages 4.83★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 7 Aquaphor products · last analyzed June 20, 2026.
How Aquaphor Compares
Aquaphor | Most Popular Johnson's Baby | Highest Rated Desitin | Best Value Amazon Basics | |
|---|---|---|---|---|
| Avg Rating | 4.74★ | 4.76★ | 4.8★ | 4.7★ |
| Total Reviews | 138,336 | 114,612 | 79,094 | 14,481 |
| Avg Price | $31 | $6 | $10 | $6 |
| Brand Score | B+ | A- | A- | B+ |
Show more details
| Products | 7 | 8 | 3 | 3 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 2 | 1 | 1 | 1 |
Aquaphor
Avg Rating: 4.74★
Reviews: 138,336
Avg Price: $31
100% rated 4+★
Johnson's Baby
Avg Rating: 4.76★
Reviews: 114,612
Avg Price: $6
100% rated 4+★
Our Top 3 from Aquaphor
Aquaphor Baby Healing Ointment Advanced Therapy Skin
4.9★ with 97K reviews — top-rated in grooming
Aquaphor Baby Healing Ointment Advanced Therapy Skin
4.8★ with 9.4K reviews — top-rated in grooming
Aquaphor Advanced Therapy Healing Ointment
4.8★ with 15K reviews — top-rated in foot and hand care
Where Aquaphor Is Strongest
grooming
foot and hand care
What You'll Spend on Aquaphor
Most Aquaphor products fall between $7 and $116.
Aquaphor is a premium brand — expect to pay more, but quality consistency (100% rated 4+★) suggests the premium is justified for most product lines.
What People Say About Aquaphor
Aggregated from review themes across 3 Aquaphor products.
- Effectively heals extremely dry, cracked skin
- Non-greasy, quickly absorbing formula
- Pleasant, subtle fragrances from natural ingredients
- Leaves a slight residue or greasy feel for some users
- Foot peel mask can cause excessive dryness or skin irritation
- Messy, lengthy peeling process with foot masks
Where to Buy Aquaphor
Aquaphor products are available on Amazon — 7 products across 2 categories.
Browse Aquaphor on Amazon →Brand Bottom Line
- Brand Score
- B+
- Best Product
- Baby Healing Ointment Advanced Therapy Skin ($13) Buy on Amazon →
- Price Level
- Premium — avg $13 above category
- Quality
- 100% of products rated 4+★
- Best For
- Buyers who prioritize consistency over price
- Alternatives
- Johnson's Baby (Score A-) · Desitin (Score A-)
Aquaphor is a solid choice in grooming, with a few standouts worth a look. Start with the Baby Healing Ointment Advanced Therapy Skin.
Frequently Asked Questions
Is Aquaphor a good brand?
Aquaphor earns a Brand Score of B+ on Mubboo. 100% of its 7 products are rated 4 stars or above, which puts it among the most consistent brands in grooming. The main consideration is pricing — Aquaphor products average $31, $13 above the category average.
What is the best Aquaphor product to buy?
Based on 97K reviews and a Mubboo Score of A+, the Baby Healing Ointment Advanced Therapy Skin ($13) is Aquaphor's top pick. For a budget option, the Baby Healing Ointment Advanced Therapy Skin ($7) delivers 4.8★ at 46% of the cost.
Is Aquaphor worth the premium price?
Aquaphor averages $13 more than the typical grooming product. Whether that's worth it depends on what you prioritize: the brand delivers consistent quality (100% rated 4+★), which reduces the risk of buyer's remorse.
Aquaphor vs Johnson's Baby: which is better?
Aquaphor scores B+ vs Johnson's Baby's A-. Aquaphor trails slightly on rating (4.74★ vs 4.76★), while Johnson's Baby has fewer total reviews (115K vs 138K).
Sources & References
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