ARIAT
Brand Score B+27 products · 2 categories · Avg 4.48★ · 65,546 reviews
Price range $100 – $220
Last analyzed: June 8, 2026
Browse products ↓Quick Take on ARIAT
Score: B+- •Nearly every product (96%) earns 4+ stars — this brand rarely disappoints
- •66K+ reviews give a reliable read on real-world quality
- •Focused on Mens Boots, where it averages 4.46★
- •Typically $43 more than comparable products in its categories — you're paying for the ARIAT name
- •A narrow lineup (2 categories) — limited options if you want range
ARIAT Fatbaby Western Boot
4.6★ with 6K reviews — top-rated in Womens Boots
Brand Score: B+
B+ in Mens Boots — ARIAT's 27 products average 4.48★ across 2 categories, with Mens Boots as the strongest line (4.46★ avg).
ARIAT earns a Brand Score of B+ on Mubboo, based on analysis of 27 products across 2 categories. Quality consistency (96/100) is the brand's strongest dimension, with 96% of products rated 4 stars or above. Category depth (25/100) is the area with the most room for improvement. ARIAT's primary strength is in Mens Boots, where it averages 4.46★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 27 ARIAT products · last analyzed June 8, 2026.
How ARIAT Compares
ARIAT | Most Popular Timberland | Highest Rated Skechers | Best Value NORTIV 8 | |
|---|---|---|---|---|
| Avg Rating | 4.48★ | 4.53★ | 4.6★ | 4.44★ |
| Total Reviews | 65,546 | 187,310 | 6,378 | 53,983 |
| Avg Price | $160 | $122 | $71 | $55 |
| Brand Score | B+ | A- | B+ | A- |
Show more details
| Products | 27 | 15 | 3 | 5 |
| Quality Rate | 96% | 100% | 100% | 100% |
| Categories | 2 | 1 | 1 | 1 |
ARIAT
Avg Rating: 4.48★
Reviews: 65,546
Avg Price: $160
96% rated 4+★
Our Top 3 from ARIAT
ARIAT Fatbaby Western Boot
4.6★ with 6K reviews — top-rated in Womens Boots
ARIAT Women’s Terrain Boot
4.6★ with 3.6K reviews — top-rated in Womens Boots
ARIAT BMVY9 Mens Rambler Western Boot Earth/Brown Bomber
4.5★ with 8.2K reviews — top-rated in Mens Boots
Where ARIAT Is Strongest
Mens Boots
View all →
Womens Boots
View all →
What You'll Spend on ARIAT
Most ARIAT products fall between $100 and $220.
ARIAT is a premium brand — expect to pay more, but quality consistency (96% rated 4+★) suggests the premium is justified for most product lines.
What People Say About ARIAT
Aggregated from review themes across 27 ARIAT products.
- Exceptional Comfort and Minimal Break-In
- Great Value for Price
- Durable and Long-Lasting
- Comfortable out of the box
- Premature Wear and Quality Inconsistency
- Sizing Runs Larger or Smaller than Expected
- Limited Waterproofing for Submersion
Expert Coverage
4 ARIAT products have coverage from independent expert publications: Wirecutter. Source links in References.
Where to Buy ARIAT
ARIAT products are available on Amazon — 27 products across 2 categories.
Browse ARIAT on Amazon →Featured in Our Reviews
Brand Bottom Line
- Brand Score
- B+
- Best Product
- Fatbaby Western Boot ($100) Buy on Amazon →
- Price Level
- Premium — avg $43 above category
- Quality
- 96% of products rated 4+★
- Best For
- Buyers who prioritize consistency over price
- Alternatives
- Timberland (Score A-) · Skechers (Score B+)
ARIAT is a solid choice in Mens Boots, with a few standouts worth a look. Start with the Fatbaby Western Boot.
Frequently Asked Questions
Is ARIAT a good brand?
ARIAT earns a Brand Score of B+ on Mubboo. 96% of its 27 products are rated 4 stars or above, which puts it among the most consistent brands in Mens Boots. The main consideration is pricing — ARIAT products average $160, $43 above the category average.
What is the best ARIAT product to buy?
Based on 6K reviews and a Mubboo Score of A+, the Fatbaby Western Boot ($100) is ARIAT's top pick. For a budget option, the Women’s Terrain Boot ($105) delivers 4.6★ at -5% of the cost.
Is ARIAT worth the premium price?
ARIAT averages $43 more than the typical Mens Boots product. Whether that's worth it depends on what you prioritize: the brand delivers consistent quality (96% rated 4+★), which reduces the risk of buyer's remorse.
ARIAT vs Timberland: which is better?
ARIAT scores B+ vs Timberland's A-. ARIAT trails slightly on rating (4.48★ vs 4.53★), while Timberland has more total reviews (187K vs 66K).
Sources & References
Mubboo may earn a commission on purchases made through affiliate links. This does not affect our Brand Score, product rankings, or editorial judgments.