Arlo
Brand Score A-9 products · 4 categories · Avg 4.28★ · 5,430 reviews
Price range $18 – $240
Last analyzed: June 20, 2026
Browse products ↓Quick Take on Arlo
Score: A-- •Only 0% of products fall below 4 stars — rare misses across the lineup
- •A specialist in Smart Video Doorbells (4.3★ average) rather than a generalist
- •Priced below the category average — verify individual specs match your needs before buying
Arlo Essential Wire-Free Video Doorbell
4.4★ with 486 reviews — a solid choice in Smart Video Doorbells
Brand Score: A-
A- in Smart Video Doorbells — Arlo's 9 products average 4.28★ across 4 categories, with Smart Video Doorbells as the strongest line (4.3★ avg).
Arlo earns a Brand Score of A- on Mubboo, based on analysis of 9 products across 4 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (50/100) is the area with the most room for improvement. Arlo's primary strength is in Smart Video Doorbells, where it averages 4.3★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 9 Arlo products · last analyzed June 20, 2026.
How Arlo Compares
Arlo | Most Popular Ring | Highest Rated Tapo | Best Value REOLINK | |
|---|---|---|---|---|
| Avg Rating | 4.28★ | 4.42★ | 4.35★ | 4.17★ |
| Total Reviews | 5,430 | 103,603 | 9,730 | 5,891 |
| Avg Price | $74 | $146 | $61 | $117 |
| Brand Score | A- | B+ | B+ | C+ |
Show more details
| Products | 9 | 5 | 4 | 3 |
| Quality Rate | 100% | 100% | 100% | 67% |
| Categories | 4 | 1 | 1 | 1 |
Arlo
Avg Rating: 4.28★
Reviews: 5,430
Avg Price: $74
100% rated 4+★
Our Top 3 from Arlo
Arlo Essential Wire-Free Video Doorbell
4.4★ with 486 reviews — a solid choice in Smart Video Doorbells
Arlo Video Doorbell 2K
4.3★ with 1.3K reviews — a solid choice in Smart Video Doorbells
Arlo Essential Indoor Security Camera 2K
4.2★ with 1.6K reviews — a solid choice in monitors
Where Arlo Is Strongest
Smart Video Doorbells
View all →
monitors
What You'll Spend on Arlo
Most Arlo products fall between $18 and $240.
Arlo sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About Arlo
Aggregated from review themes across 5 Arlo products.
- Easy setup and intuitive app
- Clear video quality and effective night vision
- Provides peace of mind for baby, pet, or elderly monitoring
- Easy setup and installation
- Connectivity problems and false alerts
- Lack of durability or hardware failures over time
- Audio or video quality shortcomings
Expert Coverage
2 Arlo products have coverage from independent expert publications: Wirecutter, Consumerreports. Source links in References.
Where to Buy Arlo
Arlo products are available on Amazon — 9 products across 4 categories.
Browse Arlo on Amazon →Brand Bottom Line
- Brand Score
- A-
- Best Product
- Essential Wire-Free Video Doorbell ($50) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Ring (Score B+) · Tapo (Score B+)
Consistent ratings and fair prices make Arlo a low-risk pick. Start with the Essential Wire-Free Video Doorbell.
Frequently Asked Questions
Is Arlo a good brand?
Arlo earns a Brand Score of A- on Mubboo. 100% of its 9 products are rated 4 stars or above, which puts it among the most consistent brands in Smart Video Doorbells. The main consideration is pricing — Arlo products average $74, $21 below the category average.
What is the best Arlo product to buy?
Based on 486 reviews and a Mubboo Score of A, the Essential Wire-Free Video Doorbell ($50) is Arlo's top pick. For a budget option, the Video Doorbell 2K ($30) delivers 4.3★ at 40% of the cost.
Is Arlo worth the premium price?
Arlo prices close to the category average ($74 vs $95), so you're not paying a brand premium.
Arlo vs Ring: which is better?
Arlo scores A- vs Ring's B+. Arlo trails slightly on rating (4.28★ vs 4.42★), while Ring has more total reviews (104K vs 5.4K).
Sources & References
Mubboo may earn a commission on purchases made through affiliate links. This does not affect our Brand Score, product rankings, or editorial judgments.