Atkins
Brand Score A12 products · 4 categories · Avg 4.6★ · 77,824 reviews
Price range $7 – $80
Last analyzed: June 19, 2026
Browse products ↓Quick Take on Atkins
Score: A- •100% of products carry a 4-star rating or higher — exceptionally consistent
- •78K buyer reviews across the lineup — a well-established track record
- •A specialist in Meal Replacement Shakes (4.67★ average) rather than a generalist
- •Priced below the category average — verify individual specs match your needs before buying
Atkins Milk Chocolate Delight High Protein Shake
4.7★ with 28K reviews — top-rated in Meal Replacement Shakes
Brand Score: A
A in Meal Replacement Shakes — Atkins's 12 products average 4.6★ across 4 categories, with Meal Replacement Shakes as the strongest line (4.67★ avg).
Atkins earns a Brand Score of A on Mubboo, based on analysis of 12 products across 4 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (50/100) is the area with the most room for improvement. Atkins's primary strength is in Meal Replacement Shakes, where it averages 4.67★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 12 Atkins products · last analyzed June 19, 2026.
How Atkins Compares
Atkins | Most Popular Premier Protein | Highest Rated Ensure | Best Value SlimFast | |
|---|---|---|---|---|
| Avg Rating | 4.6★ | 4.63★ | 4.67★ | 4.54★ |
| Total Reviews | 77,824 | 80,076 | 34,109 | 43,640 |
| Avg Price | $23 | $28 | $46 | $22 |
| Brand Score | A | A- | B+ | B+ |
Show more details
| Products | 12 | 3 | 3 | 9 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 4 | 1 | 1 | 1 |
Atkins
Avg Rating: 4.6★
Reviews: 77,824
Avg Price: $23
100% rated 4+★
Premier Protein
Avg Rating: 4.63★
Reviews: 80,076
Avg Price: $28
100% rated 4+★
Our Top 3 from Atkins
Atkins Milk Chocolate Delight High Protein Shake
4.7★ with 28K reviews — top-rated in Meal Replacement Shakes
Atkins Endulge Caramel Nut Chew Bar
4.6★ with 4.9K reviews — top-rated in nutrition bars and drinks
Atkins Caramel Chocolate Nut Roll Snack Bar
4.7★ with 14K reviews — top-rated in nutrition bars and drinks
Where Atkins Is Strongest
Meal Replacement Shakes
View all →
nutrition bars and drinks
What You'll Spend on Atkins
Most Atkins products fall between $7 and $80.
Atkins sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About Atkins
Aggregated from review themes across 12 Atkins products.
- Delicious taste that avoids chalky aftertaste
- High protein content supports satiety and nutrition goals
- Smooth, creamy texture akin to chocolate milk
- Delicious, candy-like taste
- Some powders contain sugar as primary ingredient
- Consistency can be thinner than expected in ready‑to‑drink shakes
- Reformulations alter familiar flavors
Expert Coverage
3 Atkins products have coverage from independent expert publications: Cnet. Source links in References.
Where to Buy Atkins
Atkins products are available on Amazon — 12 products across 4 categories.
Browse Atkins on Amazon →Featured in Our Reviews
Brand Bottom Line
- Brand Score
- A
- Best Product
- Milk Chocolate Delight High Protein Shake ($19) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Premier Protein (Score A-) · Ensure (Score B+)
Consistent ratings and fair prices make Atkins a low-risk pick. Start with the Milk Chocolate Delight High Protein Shake.
Frequently Asked Questions
Is Atkins a good brand?
Atkins earns a Brand Score of A on Mubboo. 100% of its 12 products are rated 4 stars or above, which puts it among the most consistent brands in Meal Replacement Shakes. The main consideration is pricing — Atkins products average $23, $8 below the category average.
What is the best Atkins product to buy?
Based on 28K reviews and a Mubboo Score of A+, the Milk Chocolate Delight High Protein Shake ($19) is Atkins's top pick. For a budget option, the Endulge Caramel Nut Chew Bar ($8) delivers 4.6★ at 57% of the cost.
Is Atkins worth the premium price?
Atkins prices close to the category average ($23 vs $31), so you're not paying a brand premium.
Atkins vs Premier Protein: which is better?
Atkins scores A vs Premier Protein's A-. Atkins trails slightly on rating (4.6★ vs 4.63★), while Premier Protein has more total reviews (80K vs 78K).
Sources & References
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