BIC
Brand Score A-23 products · 2 categories · Avg 4.64★ · 255,552 reviews
Price range $2 – $53
Last analyzed: June 19, 2026
Browse products ↓Quick Take on BIC
Score: A-- •Only 0% of products fall below 4 stars — rare misses across the lineup
- •256K real buyer reviews — one of the most vetted brands in lighters and matches
- •A specialist in lighters and matches (4.65★ average) rather than a generalist
- •A narrow lineup (2 categories) — limited options if you want range
BIC Maxi Pocket Lighters
4.8★ with 35K reviews — top-rated in lighters and matches
Brand Score: A-
A- in lighters and matches — BIC's 23 products average 4.64★ across 2 categories, with lighters and matches as the strongest line (4.65★ avg).
BIC earns a Brand Score of A- on Mubboo, based on analysis of 23 products across 2 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (25/100) is the area with the most room for improvement. BIC's primary strength is in lighters and matches, where it averages 4.65★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 23 BIC products · last analyzed June 19, 2026.
How BIC Compares
BIC | Most Popular Zippo | Highest Rated LcFun | Best Value Urgrette | |
|---|---|---|---|---|
| Avg Rating | 4.64★ | 4.49★ | 4.49★ | 4.2★ |
| Total Reviews | 255,552 | 99,059 | 15,584 | 12,676 |
| Avg Price | $14 | $12 | $11 | $13 |
| Brand Score | A- | A- | B+ | B+ |
Show more details
| Products | 23 | 8 | 7 | 3 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 2 | 1 | 1 | 1 |
BIC
Avg Rating: 4.64★
Reviews: 255,552
Avg Price: $14
100% rated 4+★
Our Top 3 from BIC
BIC Maxi Pocket Lighters
4.8★ with 35K reviews — top-rated in lighters and matches
BIC Round Stic Xtra Life Black Ballpoint Pens
4.7★ with 12K reviews — top-rated in Ballpoint Pens
BIC Round Stic Xtra Life Ballpoint Pen
4.7★ with 71K reviews — top-rated in Ballpoint Pens
Where BIC Is Strongest
lighters and matches
Ballpoint Pens
View all →
What You'll Spend on BIC
Most BIC products fall between $2 and $53.
BIC prices in line with the category average — a balanced mix of cost and quality.
What People Say About BIC
Aggregated from review themes across 23 BIC products.
- Smooth Writing Experience
- Great Value for Money
- Comfortable Grip and Lightweight
- Rechargeable convenience
- Smearing with Bold or Gel Pens
- Ink Runs Out Quickly
- Price Slightly High
Expert Coverage
6 BIC products have coverage from independent expert publications: Wirecutter. Source links in References.
Where to Buy BIC
BIC products are available on Amazon — 23 products across 2 categories.
Browse BIC on Amazon →Featured in Our Reviews
Brand Bottom Line
- Brand Score
- A-
- Best Product
- Maxi Pocket Lighters ($13) Buy on Amazon →
- Price Level
- Mid-range — near category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Zippo (Score A-) · LcFun (Score B+)
Consistent ratings and fair prices make BIC a low-risk pick. Start with the Maxi Pocket Lighters.
Frequently Asked Questions
Is BIC a good brand?
BIC earns a Brand Score of A- on Mubboo. 100% of its 23 products are rated 4 stars or above, which puts it among the most consistent brands in lighters and matches. The main consideration is pricing — BIC products average $14, in line with the category average.
What is the best BIC product to buy?
Based on 35K reviews and a Mubboo Score of A+, the Maxi Pocket Lighters ($13) is BIC's top pick. For a budget option, the Round Stic Xtra Life Black Ballpoint Pens ($2) delivers 4.7★ at 86% of the cost.
Is BIC worth the premium price?
BIC prices close to the category average ($14 vs $13), so you're not paying a brand premium.
BIC vs Zippo: which is better?
BIC scores A- vs Zippo's A-. BIC edges ahead on average rating (4.64★ vs 4.49★), while Zippo has fewer total reviews (99K vs 256K).
Sources & References
Mubboo may earn a commission on purchases made through affiliate links. This does not affect our Brand Score, product rankings, or editorial judgments.