Burt's Bees
Brand Score A+10 products · 6 categories · Avg 4.62★ · 100,974 reviews
Price range $5 – $23
Last analyzed: June 20, 2026
Browse products ↓Quick Take on Burt's Bees
Score: A+- •Only 0% of products fall below 4 stars — rare misses across the lineup
- •101K+ people have weighed in — few brands have this level of market feedback
- •Active in 6 categories — a broad lineup if you want to stay with one brand
- •Priced below the category average — verify individual specs match your needs before buying
Burt's Bees Baby 100% Natural Origin Multipurpose Healing
4.8★ with 5.5K reviews — top-rated in maternity
Brand Score: A+
A+ in foot and hand care — Burt's Bees's 10 products average 4.62★ across 6 categories, with foot and hand care as the strongest line (4.7★ avg).
Burt's Bees earns a Brand Score of A+ on Mubboo, based on analysis of 10 products across 6 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Market presence (75/100) is the area with the most room for improvement. Burt's Bees's primary strength is in foot and hand care, where it averages 4.7★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 10 Burt's Bees products · last analyzed June 20, 2026.
How Burt's Bees Compares
Burt's Bees | Most Popular O'Keeffe's | Highest Rated Mrs. MEYER'S | Best Value Dr. Scholl's | |
|---|---|---|---|---|
| Avg Rating | 4.62★ | 4.7★ | 4.72★ | 4.42★ |
| Total Reviews | 100,974 | 332,040 | 118,334 | 55,797 |
| Avg Price | $15 | $17 | $16 | $10 |
| Brand Score | A+ | A- | A- | A- |
Show more details
| Products | 10 | 6 | 12 | 6 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 6 | 1 | 1 | 1 |
Burt's Bees
Avg Rating: 4.62★
Reviews: 100,974
Avg Price: $15
100% rated 4+★
Mrs. MEYER'S
Avg Rating: 4.72★
Reviews: 118,334
Avg Price: $16
100% rated 4+★
Our Top 3 from Burt's Bees
Burt's Bees Baby 100% Natural Origin Multipurpose Healing
4.8★ with 5.5K reviews — top-rated in maternity
Burt's Bees Burt’s Bees Micellar Rose Water Facial Towelettes
4.5★ with 12K reviews — top-rated in makeup remover
Burt's Bees Mama Belly Butter Stretch Mark Cream
4.6★ with 32K reviews — top-rated in maternity
Where Burt's Bees Is Strongest
foot and hand care
maternity
What You'll Spend on Burt's Bees
Most Burt's Bees products fall between $5 and $23.
Burt's Bees sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About Burt's Bees
Aggregated from review themes across 10 Burt's Bees products.
- Highly moisturizing and relieves skin dryness/itching
- Effective at reducing the appearance of stretch marks and firming skin
- Pleasant, non-overpowering scent
- Effectively heals extremely dry, cracked skin
- Risk of skin irritation, burning sensation, or breakouts
- Spray nozzle may not work properly
- Overpowering scent for some
Where to Buy Burt's Bees
Burt's Bees products are available on Amazon — 10 products across 6 categories.
Browse Burt's Bees on Amazon →Brand Bottom Line
- Brand Score
- A+
- Best Product
- Baby 100% Natural Origin Multipurpose Healing ($23) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- O'Keeffe's (Score A-) · Mrs. MEYER'S (Score A-)
Consistent ratings and fair prices make Burt's Bees a low-risk pick. Start with the Baby 100% Natural Origin Multipurpose Healing.
Frequently Asked Questions
Is Burt's Bees a good brand?
Burt's Bees earns a Brand Score of A+ on Mubboo. 100% of its 10 products are rated 4 stars or above, which puts it among the most consistent brands in foot and hand care. The main consideration is pricing — Burt's Bees products average $15, $6 below the category average.
What is the best Burt's Bees product to buy?
Based on 5.5K reviews and a Mubboo Score of A+, the Baby 100% Natural Origin Multipurpose Healing ($23) is Burt's Bees's top pick. For a budget option, the Burt’s Bees Micellar Rose Water Facial Towelettes ($5) delivers 4.5★ at 78% of the cost.
Is Burt's Bees worth the premium price?
Burt's Bees prices close to the category average ($15 vs $21), so you're not paying a brand premium.
Burt's Bees vs O'Keeffe's: which is better?
Burt's Bees scores A+ vs O'Keeffe's's A-. Burt's Bees trails slightly on rating (4.62★ vs 4.7★), while O'Keeffe's has more total reviews (332K vs 101K).
Sources & References
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