CHI

CHI

Brand Score A+

14 products · 8 categories · Avg 4.59★ · 130,185 reviews

Price range $10$153

Last analyzed: June 20, 2026

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Quick Take on CHI

Score: A+
✅ Why buy CHI
  • Only 0% of products fall below 4 stars — rare misses across the lineup
  • 130K real buyer reviews — one of the most vetted brands in Hair Straighteners
  • 8 categories deep — versatile beyond just Hair Straighteners
⚠️ Keep in mind
  • Expect to pay around $14 above the category norm — CHI sits at the premium end
💡 Our top pick from CHI
Argan Oil Leave In Treatment

CHI Argan Oil Leave In Treatment

4.8 (2,259 reviews) · Score A

4.8★ with 2.3K reviews — top-rated in hair treatment oils

Full Analysis →

Brand Score: A+

A+ in Hair Straighteners — CHI's 14 products average 4.59★ across 8 categories, with Hair Straighteners as the strongest line (4.53★ avg).

Quality100/100
Presence76/100
Value82/100
Depth100/100

CHI earns a Brand Score of A+ on Mubboo, based on analysis of 14 products across 8 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Market presence (76/100) is the area with the most room for improvement. CHI's primary strength is in Hair Straighteners, where it averages 4.53★.

How we calculate Brand Score

Quality Consistency (40%): percentage of products rated 4+ stars

Market Presence (25%): total review volume, log-scaled

Value Positioning (20%): average price vs category average

Category Depth (15%): number of active product categories

Based on 14 CHI products · last analyzed June 20, 2026.

How CHI Compares

This Brand

CHI

A+

Avg Rating: 4.59

Reviews: 130,185

Avg Price: $65

100% rated 4+★

Most Popular

TYMO

A-

Avg Rating: 4.41

Reviews: 106,184

Avg Price: $58

100% rated 4+★

View brand →
Highest Rated

ELLA BELLA

B+

Avg Rating: 4.7

Reviews: 7,295

Avg Price: $60

100% rated 4+★

View brand →
Best Value

Remington

A-

Avg Rating: 4.65

Reviews: 77,443

Avg Price: $35

100% rated 4+★

View brand →

Our Top 3 from CHI

🏆 Best Overall
Argan Oil Leave In Treatment

CHI Argan Oil Leave In Treatment

4.8 (2,259 reviews) · Score A

4.8★ with 2.3K reviews — top-rated in hair treatment oils

Full Analysis →
💰 Best Value
Infra Thermal Protective Treatment

CHI Infra Thermal Protective Treatment

4.6 (4,589 reviews) · Score A

4.6★ with 4.6K reviews — top-rated in hair masks

Full Analysis →
🔥 Most Popular
Infra Silk Infusion

CHI Infra Silk Infusion

4.7 (37,497 reviews) · Score A+

4.7★ with 37K reviews — top-rated in hair masks

Full Analysis →

Where CHI Is Strongest

Hair Straighteners
4.53★ avg
4 products
hair masks
4.65★ avg
2 products
Hair Curlers
4.3★ avg
1 product
hair treatment oils
4.8★ avg
1 product
sets and kits beauty
4.6★ avg
1 product
Dog Shampoo
4.8★ avg
1 product

Hair Straighteners

View all →
Original 1" Ceramic Hair Straightener Flat Iron
Original 1" Ceramic Hair Straightener Flat Iron
$90
Buy on Amazon
G2 Titanium Infused Ceramic 1" Flat Iron Hair
G2 Titanium Infused Ceramic 1" Flat Iron Hair
$142
Buy on Amazon
G2 Titanium Infused Ceramic 1.25" Flat Iron Hair
G2 Titanium Infused Ceramic 1.25" Flat Iron Hair
$153
Buy on Amazon
Tourmaline Ceramic Flat Iron Hair Straightener 1"
Tourmaline Ceramic Flat Iron Hair Straightener 1"
$90
Buy on Amazon

hair masks

Infra Silk Infusion
Infra Silk Infusion
$10
Buy on Amazon
Infra Thermal Protective Treatment
Infra Thermal Protective Treatment
$12
Buy on Amazon

What You'll Spend on CHI

Most CHI products fall between $10 and $153.

Hair Straighteners: CHI averages $119, the category average is $83about $36 more
hair masks: CHI averages $11, the category average is $26about $15 less
Hair Curlers: CHI averages $80, the category average is $47about $33 more

CHI is a premium brand — expect to pay more, but quality consistency (100% rated 4+★) suggests the premium is justified for most product lines.

What People Say About CHI

Aggregated from review themes across 13 CHI products.

Across product lines, reviewers consistently note
  • Intense Softness and Hydration
  • Lightweight and Non-Greasy Finish
  • Frizz Control and Shine
  • Fast heating
Common concerns
  • Overpowering Scent for Sensitive Users
  • Can Weigh Hair Down or Become Greasy with Overuse
  • Not Sufficient as Standalone for Severely Dry or Color-Treated Hair

Expert Coverage

6 CHI products have coverage from independent expert publications: Wirecutter. Source links in References.

Where to Buy CHI

CHI products are available on Amazon — 14 products across 8 categories.

Browse CHI on Amazon →

Featured in Our Reviews

Brand Bottom Line

Brand Score
A+
Best Product
Argan Oil Leave In Treatment ($19) Buy on Amazon →
Price Level
Premium — avg $14 above category
Quality
100% of products rated 4+★
Best For
Buyers who prioritize consistency over price
Alternatives
TYMO (Score A-) · ELLA BELLA (Score B+)

Premium pricing, premium results — CHI earns its reputation across 8 categories. Start with the Argan Oil Leave In Treatment.

Frequently Asked Questions

Is CHI a good brand?

CHI earns a Brand Score of A+ on Mubboo. 100% of its 14 products are rated 4 stars or above, which puts it among the most consistent brands in Hair Straighteners. The main consideration is pricing — CHI products average $62, $14 above the category average.

What is the best CHI product to buy?

Based on 2.3K reviews and a Mubboo Score of A, the Argan Oil Leave In Treatment ($19) is CHI's top pick. For a budget option, the Infra Thermal Protective Treatment ($12) delivers 4.6★ at 37% of the cost.

Is CHI worth the premium price?

CHI averages $14 more than the typical Hair Straighteners product. Whether that's worth it depends on what you prioritize: the brand delivers consistent quality (100% rated 4+★), which reduces the risk of buyer's remorse.

CHI vs TYMO: which is better?

CHI scores A+ vs TYMO's A-. CHI edges ahead on average rating (4.59★ vs 4.41★), while TYMO has fewer total reviews (106K vs 130K).

Sources & References

Product data14 CHI products tracked via Amazon/Keepa · last refreshed June 20, 2026.
Pricing514,606 price snapshots across the catalog · includes Amazon + official store where available.
Community sentimentAmazon verified reviews, aggregated from 13 products.
Expert reviews6 products carry coverage from Wirecutter, RTINGS, CNET where available.
Methodology — Mubboo Brand Score v1.0: Quality (40%) · Presence (25%) · Value (20%) · Depth (15%).
Last analyzed: June 20, 2026 · updated automatically every 24 hours via ISR.

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