Colgate
Brand Score A14 products · 3 categories · Avg 4.64★ · 207,214 reviews
Price range $4 – $38
Last analyzed: June 18, 2026
Browse products ↓Quick Take on Colgate
Score: A- •100% of products carry a 4-star rating or higher — exceptionally consistent
- •Backed by 207K reviews from verified buyers — extensive real-world testing
- •Focused on toothbrushes and accessories, where it averages 4.64★
- •Priced below the category average — verify individual specs match your needs before buying
- •A narrow lineup (3 categories) — limited options if you want range
Colgate Bluey Extra Soft Toothbrush
4.8★ with 4.1K reviews — top-rated in toothbrushes and accessories
Brand Score: A
A in toothbrushes and accessories — Colgate's 14 products average 4.64★ across 3 categories, with toothbrushes and accessories as the strongest line (4.64★ avg).
Colgate earns a Brand Score of A on Mubboo, based on analysis of 14 products across 3 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (38/100) is the area with the most room for improvement. Colgate's primary strength is in toothbrushes and accessories, where it averages 4.64★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 14 Colgate products · last analyzed June 18, 2026.
How Colgate Compares
Colgate | Most Popular Oral-B | Highest Rated Reach | Best Value GuruNanda | |
|---|---|---|---|---|
| Avg Rating | 4.64★ | 4.68★ | 4.75★ | 4.68★ |
| Total Reviews | 207,214 | 284,693 | 25,707 | 17,730 |
| Avg Price | $13 | $22 | $7 | $6 |
| Brand Score | A | A- | B+ | B+ |
Show more details
| Products | 14 | 20 | 4 | 5 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 3 | 1 | 1 | 1 |
Colgate
Avg Rating: 4.64★
Reviews: 207,214
Avg Price: $13
100% rated 4+★
Our Top 3 from Colgate
Colgate Bluey Extra Soft Toothbrush
4.8★ with 4.1K reviews — top-rated in toothbrushes and accessories
Colgate 360 Optic White Advanced Whitening Toothbrush
4.7★ with 17K reviews — top-rated in toothbrushes and accessories
Colgate Extra Clean Toothbrush
4.6★ with 57K reviews — top-rated in toothbrushes and accessories
Where Colgate Is Strongest
toothbrushes and accessories
mouthwash
What You'll Spend on Colgate
Most Colgate products fall between $4 and $38.
Colgate sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About Colgate
Aggregated from review themes across 11 Colgate products.
- effective cleaning
- gentle on gums and comfortable bristle feel
- good value for money
- Excellent cleaning performance
- high price of genuine brand heads
- occasional quality issues with compatible/generic heads
- shorter lifespan for some brush heads
Where to Buy Colgate
Colgate products are available on Amazon — 14 products across 3 categories.
Browse Colgate on Amazon →Brand Bottom Line
- Brand Score
- A
- Best Product
- Bluey Extra Soft Toothbrush ($4) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Oral-B (Score A-) · Reach (Score B+)
Colgate pairs strong quality with accessible pricing — an easy recommendation. Start with the Bluey Extra Soft Toothbrush.
Frequently Asked Questions
Is Colgate a good brand?
Colgate earns a Brand Score of A on Mubboo. 100% of its 14 products are rated 4 stars or above, which puts it among the most consistent brands in toothbrushes and accessories. The main consideration is pricing — Colgate products average $13, $13 below the category average.
What is the best Colgate product to buy?
Based on 4.1K reviews and a Mubboo Score of A, the Bluey Extra Soft Toothbrush ($4) is Colgate's top pick. For a budget option, the 360 Optic White Advanced Whitening Toothbrush ($7) delivers 4.7★ at -75% of the cost.
Is Colgate worth the premium price?
Colgate prices close to the category average ($13 vs $26), so you're not paying a brand premium.
Colgate vs Oral-B: which is better?
Colgate scores A vs Oral-B's A-. Colgate trails slightly on rating (4.64★ vs 4.68★), while Oral-B has more total reviews (285K vs 207K).
Sources & References
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