Crest
Brand Score A32 products · 3 categories · Avg 4.63★ · 249,794 reviews
Price range $5 – $50
Last analyzed: June 18, 2026
Browse products ↓Quick Take on Crest
Score: A- •Nearly every product (100%) earns 4+ stars — this brand rarely disappoints
- •Backed by 250K reviews from verified buyers — extensive real-world testing
- •Focused on teeth whitening, where it averages 4.51★
- •A narrow lineup (3 categories) — limited options if you want range
Crest Mouthwash Pro Health Multi-Protection
4.8★ with 9.5K reviews — top-rated in mouthwash
Brand Score: A
A in teeth whitening — Crest's 32 products average 4.63★ across 3 categories, with teeth whitening as the strongest line (4.51★ avg).
Crest earns a Brand Score of A on Mubboo, based on analysis of 32 products across 3 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (38/100) is the area with the most room for improvement. Crest's primary strength is in teeth whitening, where it averages 4.51★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 32 Crest products · last analyzed June 18, 2026.
How Crest Compares
Crest | Most Popular AURAGLOW | Highest Rated Opalescence | Best Value GuruNanda | |
|---|---|---|---|---|
| Avg Rating | 4.63★ | 4.25★ | 4.43★ | 4.43★ |
| Total Reviews | 249,794 | 73,398 | 33,799 | 23,554 |
| Avg Price | $23 | $28 | $52 | $13 |
| Brand Score | A | A- | B | B+ |
Show more details
| Products | 32 | 6 | 13 | 4 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 3 | 1 | 1 | 1 |
Crest
Avg Rating: 4.63★
Reviews: 249,794
Avg Price: $23
100% rated 4+★
Our Top 3 from Crest
Crest Mouthwash Pro Health Multi-Protection
4.8★ with 9.5K reviews — top-rated in mouthwash
Crest Mouthwash Pro Health Complete Clean
4.7★ with 12K reviews — top-rated in mouthwash
Crest 3D Whitestrips Professional Effects
4.6★ with 105K reviews — top-rated in teeth whitening
Where Crest Is Strongest
teeth whitening
mouthwash
What You'll Spend on Crest
Most Crest products fall between $5 and $50.
Crest prices in line with the category average — a balanced mix of cost and quality.
What People Say About Crest
Aggregated from review themes across 14 Crest products.
- Effective whitening results
- Easy to use / convenient
- Suitable for sensitive teeth / minimal sensitivity
- Convenient On-the-Go Use
- Sensitivity or gum discomfort
- Messy or difficult application
- Results fade quickly / require consistent use
Where to Buy Crest
Crest products are available on Amazon — 32 products across 3 categories.
Browse Crest on Amazon →Brand Bottom Line
- Brand Score
- A
- Best Product
- Mouthwash Pro Health Multi-Protection ($11) Buy on Amazon →
- Price Level
- Mid-range — near category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- AURAGLOW (Score A-) · Opalescence (Score B)
Crest pairs strong quality with accessible pricing — an easy recommendation. Start with the Mouthwash Pro Health Multi-Protection.
Frequently Asked Questions
Is Crest a good brand?
Crest earns a Brand Score of A on Mubboo. 100% of its 32 products are rated 4 stars or above, which puts it among the most consistent brands in teeth whitening. The main consideration is pricing — Crest products average $23, in line with the category average.
What is the best Crest product to buy?
Based on 9.5K reviews and a Mubboo Score of A, the Mouthwash Pro Health Multi-Protection ($11) is Crest's top pick. For a budget option, the Mouthwash Pro Health Complete Clean ($5) delivers 4.7★ at 55% of the cost.
Is Crest worth the premium price?
Crest prices close to the category average ($23 vs $23), so you're not paying a brand premium.
Crest vs AURAGLOW: which is better?
Crest scores A vs AURAGLOW's A-. Crest edges ahead on average rating (4.63★ vs 4.25★), while AURAGLOW has fewer total reviews (73K vs 250K).
Sources & References
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