Dawn
Brand Score A-34 products · 1 categories · Avg 4.79★ · 503,537 reviews
Price range $4 – $41
Last analyzed: June 20, 2026
Browse products ↓Quick Take on Dawn
Score: A-- •100% of products carry a 4-star rating or higher — exceptionally consistent
- •504K+ people have weighed in — few brands have this level of market feedback
- •A specialist in dishwashing (4.79★ average) rather than a generalist
- •Priced below the category average — verify individual specs match your needs before buying
- •A narrow lineup (1 category) — limited options if you want range
Dawn Platinum EZ-Squeeze Dish Soap
4.9★ with 4.1K reviews — top-rated in dishwashing
Brand Score: A-
A- in dishwashing — Dawn's 34 products average 4.79★ across 1 category, with dishwashing as the strongest line (4.79★ avg).
Dawn earns a Brand Score of A- on Mubboo, based on analysis of 34 products across 1 category. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (13/100) is the area with the most room for improvement. Dawn's primary strength is in dishwashing, where it averages 4.79★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 34 Dawn products · last analyzed June 20, 2026.
How Dawn Compares
Dawn | Most Popular Cascade | Highest Rated Mrs. MEYER'S | Best Value Dapple | |
|---|---|---|---|---|
| Avg Rating | 4.79★ | 4.77★ | 4.8★ | 4.65★ |
| Total Reviews | 503,537 | 356,998 | 150,046 | 36,000 |
| Avg Price | $13 | $22 | $24 | $12 |
| Brand Score | A- | A- | B+ | B+ |
Show more details
| Products | 34 | 20 | 13 | 4 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 1 | 1 | 1 | 1 |
Dawn
Avg Rating: 4.79★
Reviews: 503,537
Avg Price: $13
100% rated 4+★
Our Top 3 from Dawn
Dawn Platinum EZ-Squeeze Dish Soap
4.9★ with 4.1K reviews — top-rated in dishwashing
Dawn EZ-Squeeze Ultra Dish Soap
4.8★ with 23K reviews — top-rated in dishwashing
Dawn Platinum Powerwash Dish Spray
4.8★ with 139K reviews — top-rated in dishwashing
Where Dawn Is Strongest
dishwashing
What You'll Spend on Dawn
Most Dawn products fall between $4 and $41.
Dawn sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About Dawn
Aggregated from review themes across 34 Dawn products.
- Powerful Grease Cutting
- Convenient Spray Application
- Economical & Long-Lasting
- Sprayer Durability Issues
Where to Buy Dawn
Dawn products are available on Amazon — 34 products across 1 categories.
Browse Dawn on Amazon →Featured in Our Reviews
Brand Bottom Line
- Brand Score
- A-
- Best Product
- Platinum EZ-Squeeze Dish Soap ($8) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Cascade (Score A-) · Mrs. MEYER'S (Score B+)
Consistent ratings and fair prices make Dawn a low-risk pick. Start with the Platinum EZ-Squeeze Dish Soap.
Frequently Asked Questions
Is Dawn a good brand?
Dawn earns a Brand Score of A- on Mubboo. 100% of its 34 products are rated 4 stars or above, which puts it among the most consistent brands in dishwashing. The main consideration is pricing — Dawn products average $13, $8 below the category average.
What is the best Dawn product to buy?
Based on 4.1K reviews and a Mubboo Score of A, the Platinum EZ-Squeeze Dish Soap ($8) is Dawn's top pick. For a budget option, the EZ-Squeeze Ultra Dish Soap ($4) delivers 4.8★ at 56% of the cost.
Is Dawn worth the premium price?
Dawn prices close to the category average ($13 vs $21), so you're not paying a brand premium.
Dawn vs Cascade: which is better?
Dawn scores A- vs Cascade's A-. Dawn edges ahead on average rating (4.79★ vs 4.77★), while Cascade has fewer total reviews (357K vs 504K).
Sources & References
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