Dial
Brand Score B+5 products · 1 categories · Avg 4.7★ · 20,353 reviews
Price range $10 – $25
Last analyzed: June 19, 2026
Browse products ↓Quick Take on Dial
Score: B+- •Nearly every product (100%) earns 4+ stars — this brand rarely disappoints
- •20K buyer reviews across the lineup — a well-established track record
- •A specialist in foot and hand care (4.7★ average) rather than a generalist
- •Priced below the category average — verify individual specs match your needs before buying
- •A narrow lineup (1 category) — limited options if you want range
Dial Antibacterial Defense Foaming Hand Soap + Aloe
4.8★ with 3.5K reviews — top-rated in foot and hand care
Brand Score: B+
B+ in foot and hand care — Dial's 5 products average 4.7★ across 1 category, with foot and hand care as the strongest line (4.7★ avg).
Dial earns a Brand Score of B+ on Mubboo, based on analysis of 5 products across 1 category. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (13/100) is the area with the most room for improvement. Dial's primary strength is in foot and hand care, where it averages 4.7★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 5 Dial products · last analyzed June 19, 2026.
How Dial Compares
Dial | Most Popular O'Keeffe's | Highest Rated Mrs. MEYER'S | Best Value Dr. Scholl's | |
|---|---|---|---|---|
| Avg Rating | 4.7★ | 4.7★ | 4.72★ | 4.42★ |
| Total Reviews | 20,353 | 332,040 | 118,334 | 55,797 |
| Avg Price | $18 | $17 | $16 | $10 |
| Brand Score | B+ | A- | A- | A- |
Show more details
| Products | 5 | 6 | 12 | 6 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 1 | 1 | 1 | 1 |
Dial
Avg Rating: 4.7★
Reviews: 20,353
Avg Price: $18
100% rated 4+★
Mrs. MEYER'S
Avg Rating: 4.72★
Reviews: 118,334
Avg Price: $16
100% rated 4+★
Our Top 3 from Dial
Dial Antibacterial Defense Foaming Hand Soap + Aloe
4.8★ with 3.5K reviews — top-rated in foot and hand care
Dial Antibacterial Defense Foaming Hand Soap + Aloe
4.8★ with 1.5K reviews — top-rated in foot and hand care
Dial Liquid Hand Soap
4.7★ with 14K reviews — top-rated in foot and hand care
Where Dial Is Strongest
foot and hand care
What You'll Spend on Dial
Most Dial products fall between $10 and $25.
Dial sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About Dial
Aggregated from review themes across 5 Dial products.
- Effectively heals extremely dry, cracked skin
- Non-greasy, quickly absorbing formula
- Pleasant, subtle fragrances from natural ingredients
- Leaves a slight residue or greasy feel for some users
- Foot peel mask can cause excessive dryness or skin irritation
- Messy, lengthy peeling process with foot masks
Where to Buy Dial
Dial products are available on Amazon — 5 products across 1 categories.
Browse Dial on Amazon →Brand Bottom Line
- Brand Score
- B+
- Best Product
- Antibacterial Defense Foaming Hand Soap + Aloe ($13) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- O'Keeffe's (Score A-) · Mrs. MEYER'S (Score A-)
Dial delivers dependable value — start with its best-reviewed products. Start with the Antibacterial Defense Foaming Hand Soap + Aloe.
Frequently Asked Questions
Is Dial a good brand?
Dial earns a Brand Score of B+ on Mubboo. 100% of its 5 products are rated 4 stars or above, which puts it among the most consistent brands in foot and hand care. The main consideration is pricing — Dial products average $18, in line with the category average.
What is the best Dial product to buy?
Based on 3.5K reviews and a Mubboo Score of A+, the Antibacterial Defense Foaming Hand Soap + Aloe ($13) is Dial's top pick. For a budget option, the Antibacterial Defense Foaming Hand Soap + Aloe ($25) delivers 4.8★ at -89% of the cost.
Is Dial worth the premium price?
Dial prices close to the category average ($18 vs $21), so you're not paying a brand premium.
Dial vs O'Keeffe's: which is better?
Dial scores B+ vs O'Keeffe's's A-. Dial matches on rating (4.7★ vs 4.7★), while O'Keeffe's has more total reviews (332K vs 20K).
Sources & References
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