essie
Brand Score A-8 products · 1 categories · Avg 4.56★ · 85,232 reviews
Price range $8 – $16
Last analyzed: June 3, 2026
Browse products ↓Quick Take on essie
Score: A-- •Nearly every product (100%) earns 4+ stars — this brand rarely disappoints
- •85K+ reviews give a reliable read on real-world quality
- •Focused on Nail Polish, where it averages 4.56★
- •A narrow lineup (1 category) — limited options if you want range
essie Gel Couture Longwear Nail Polish Kit
4.6★ with 14K reviews — top-rated in Nail Polish
Brand Score: A-
A- in Nail Polish — essie's 8 products average 4.56★ across 1 category, with Nail Polish as the strongest line (4.56★ avg).
essie earns a Brand Score of A- on Mubboo, based on analysis of 8 products across 1 category. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (13/100) is the area with the most room for improvement. essie's primary strength is in Nail Polish, where it averages 4.56★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 8 essie products · last analyzed June 3, 2026.
How essie Compares
essie | Most Popular OPI | Highest Rated ILNP Cosmetics, Inc. | Best Value Sally Hansen | |
|---|---|---|---|---|
| Avg Rating | 4.56★ | 4.48★ | 4.57★ | 4.44★ |
| Total Reviews | 85,232 | 464,592 | 117,889 | 214,233 |
| Avg Price | $11 | $14 | $16 | $5 |
| Brand Score | A- | A- | B+ | A- |
Show more details
| Products | 8 | 28 | 3 | 10 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 1 | 1 | 1 | 1 |
essie
Avg Rating: 4.56★
Reviews: 85,232
Avg Price: $11
100% rated 4+★
ILNP Cosmetics, Inc.
Avg Rating: 4.57★
Reviews: 117,889
Avg Price: $16
100% rated 4+★
Our Top 3 from essie
essie Gel Couture Longwear Nail Polish Kit
4.6★ with 14K reviews — top-rated in Nail Polish
essie Nail Polish
4.5★ with 11K reviews — top-rated in Nail Polish
essie Gel Couture Nail Polish
4.6★ with 14K reviews — top-rated in Nail Polish
Where essie Is Strongest
Nail Polish
View all →
What You'll Spend on essie
Most essie products fall between $8 and $16.
essie prices in line with the category average — a balanced mix of cost and quality.
What People Say About essie
Aggregated from review themes across 8 essie products.
- Long-lasting durability
- Beautiful, true-to-bottle color
- Quick drying
- Inconsistent wear time / early chipping
- Color not matching expectations
- Susceptibility to isopropyl alcohol
Expert Coverage
8 essie products have coverage from independent expert publications: Wirecutter. Source links in References.
Where to Buy essie
essie products are available on Amazon — 8 products across 1 categories.
Browse essie on Amazon →Brand Bottom Line
- Brand Score
- A-
- Best Product
- Gel Couture Longwear Nail Polish Kit ($16) Buy on Amazon →
- Price Level
- Mid-range — near category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- OPI (Score A-) · ILNP Cosmetics, Inc. (Score B+)
essie pairs strong quality with accessible pricing — an easy recommendation. Start with the Gel Couture Longwear Nail Polish Kit.
Frequently Asked Questions
Is essie a good brand?
essie earns a Brand Score of A- on Mubboo. 100% of its 8 products are rated 4 stars or above, which puts it among the most consistent brands in Nail Polish. The main consideration is pricing — essie products average $11, in line with the category average.
What is the best essie product to buy?
Based on 14K reviews and a Mubboo Score of A+, the Gel Couture Longwear Nail Polish Kit ($16) is essie's top pick. For a budget option, the Nail Polish ($8) delivers 4.5★ at 53% of the cost.
Is essie worth the premium price?
essie prices close to the category average ($11 vs $12), so you're not paying a brand premium.
essie vs OPI: which is better?
essie scores A- vs OPI's A-. essie edges ahead on average rating (4.56★ vs 4.48★), while OPI has more total reviews (465K vs 85K).
Sources & References
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