Fujifilm
Brand Score A-24 products · 2 categories · Avg 4.65★ · 145,979 reviews
Price range $17 – $1150
Last analyzed: June 5, 2026
Browse products ↓Quick Take on Fujifilm
Score: A-- •Only 0% of products fall below 4 stars — rare misses across the lineup
- •146K+ people have weighed in — few brands have this level of market feedback
- •A specialist in Instant Cameras (4.65★ average) rather than a generalist
- •A narrow lineup (2 categories) — limited options if you want range
Fujifilm , Instax Mini Instant Film, 20 Photos
4.8★ with 112K reviews — top-rated in Instant Cameras
Brand Score: A-
A- in Instant Cameras — Fujifilm's 24 products average 4.65★ across 2 categories, with Instant Cameras as the strongest line (4.65★ avg).
Fujifilm earns a Brand Score of A- on Mubboo, based on analysis of 24 products across 2 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (25/100) is the area with the most room for improvement. Fujifilm's primary strength is in Instant Cameras, where it averages 4.65★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 24 Fujifilm products · last analyzed June 5, 2026.
How Fujifilm Compares
Fujifilm | Most Popular KODAK | |
|---|---|---|
| Avg Rating | 4.65★ | 4.05★ |
| Total Reviews | 145,979 | 8,414 |
| Avg Price | $203 | $109 |
| Brand Score | A- | B |
Show more details
| Products | 24 | 6 |
| Quality Rate | 100% | 83% |
| Categories | 2 | 1 |
Fujifilm
Avg Rating: 4.65★
Reviews: 145,979
Avg Price: $203
100% rated 4+★
Our Top 3 from Fujifilm
Fujifilm , Instax Mini Instant Film, 20 Photos
4.8★ with 112K reviews — top-rated in Instant Cameras
Fujifilm QuickSnap Flash 400 One-Time-Use Camera
4.7★ with 4.7K reviews — top-rated in Instant Cameras
Fujifilm Instax Mini 12 Instant Camera
4.6★ with 6.1K reviews — top-rated in Instant Cameras
Where Fujifilm Is Strongest
Instant Cameras
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Mirrorless Cameras
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What You'll Spend on Fujifilm
Most Fujifilm products fall between $17 and $1150.
Fujifilm prices in line with the category average — a balanced mix of cost and quality.
What People Say About Fujifilm
Aggregated from review themes across 24 Fujifilm products.
- Ease of use for all ages
- Instant prints with nostalgic vintage charm
- Great value for the price
- Excellent Image Quality
- Film and refill packs are expensive
- Print quality can be mediocre on budget or digital instant cameras
- Battery life or printing speed issues on some models
Expert Coverage
19 Fujifilm products have coverage from independent expert publications: Wirecutter, Techradar. Source links in References.
Where to Buy Fujifilm
Fujifilm products are available on Amazon — 24 products across 2 categories.
Browse Fujifilm on Amazon →Featured in Our Reviews
Brand Bottom Line
- Brand Score
- A-
- Best Product
- , Instax Mini Instant Film, 20 Photos ($17) Buy on Amazon →
- Price Level
- Mid-range — near category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- KODAK (Score B)
Consistent ratings and fair prices make Fujifilm a low-risk pick. Start with the , Instax Mini Instant Film, 20 Photos.
Frequently Asked Questions
Is Fujifilm a good brand?
Fujifilm earns a Brand Score of A- on Mubboo. 100% of its 24 products are rated 4 stars or above, which puts it among the most consistent brands in Instant Cameras. The main consideration is pricing — Fujifilm products average $203, $6 above the category average.
What is the best Fujifilm product to buy?
Based on 112K reviews and a Mubboo Score of A+, the , Instax Mini Instant Film, 20 Photos ($17) is Fujifilm's top pick. For a budget option, the QuickSnap Flash 400 One-Time-Use Camera ($35) delivers 4.7★ at -106% of the cost.
Is Fujifilm worth the premium price?
Fujifilm averages $6 more than the typical Instant Cameras product. Whether that's worth it depends on what you prioritize: the brand delivers consistent quality (100% rated 4+★), which reduces the risk of buyer's remorse.
Fujifilm vs KODAK: which is better?
Fujifilm scores A- vs KODAK's B. Fujifilm edges ahead on average rating (4.65★ vs 4.05★), while KODAK has fewer total reviews (8.4K vs 146K).
Sources & References
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