GUM
Brand Score A-21 products · 2 categories · Avg 4.65★ · 139,707 reviews
Price range $5 – $27
Last analyzed: June 18, 2026
Browse products ↓Quick Take on GUM
Score: A-- •Only 0% of products fall below 4 stars — rare misses across the lineup
- •140K real buyer reviews — one of the most vetted brands in dental floss and picks
- •Focused on dental floss and picks, where it averages 4.65★
- •Priced below the category average — verify individual specs match your needs before buying
- •A narrow lineup (2 categories) — limited options if you want range
GUM Crayola Kids Flossers
4.8★ with 17K reviews — top-rated in dental floss and picks
Brand Score: A-
A- in dental floss and picks — GUM's 21 products average 4.65★ across 2 categories, with dental floss and picks as the strongest line (4.65★ avg).
GUM earns a Brand Score of A- on Mubboo, based on analysis of 21 products across 2 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (25/100) is the area with the most room for improvement. GUM's primary strength is in dental floss and picks, where it averages 4.65★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 21 GUM products · last analyzed June 18, 2026.
How GUM Compares
GUM | Most Popular Oral-B | Highest Rated The Doctor's | Best Value Grin | |
|---|---|---|---|---|
| Avg Rating | 4.65★ | 4.36★ | 4.7★ | 4.67★ |
| Total Reviews | 139,707 | 185,795 | 33,905 | 6,030 |
| Avg Price | $13 | $12 | $13 | $4 |
| Brand Score | A- | B+ | B+ | B+ |
Show more details
| Products | 21 | 18 | 4 | 6 |
| Quality Rate | 100% | 94% | 100% | 100% |
| Categories | 2 | 1 | 1 | 1 |
GUM
Avg Rating: 4.65★
Reviews: 139,707
Avg Price: $13
100% rated 4+★
Our Top 3 from GUM
GUM Crayola Kids Flossers
4.8★ with 17K reviews — top-rated in dental floss and picks
GUM Crayola Twistables Kids Flossers
4.7★ with 4.5K reviews — top-rated in dental floss and picks
GUM Folding Travel Toothbrush
4.7★ with 18K reviews — top-rated in toothbrushes and accessories
Where GUM Is Strongest
dental floss and picks
toothbrushes and accessories
What You'll Spend on GUM
Most GUM products fall between $5 and $27.
GUM sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About GUM
Aggregated from review themes across 21 GUM products.
- effective cleaning
- gentle on gums and comfortable bristle feel
- good value for money
- Floss strength and shred resistance
- high price of genuine brand heads
- occasional quality issues with compatible/generic heads
- shorter lifespan for some brush heads
Where to Buy GUM
GUM products are available on Amazon — 21 products across 2 categories.
Browse GUM on Amazon →Brand Bottom Line
- Brand Score
- A-
- Best Product
- Crayola Kids Flossers ($6) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Oral-B (Score B+) · The Doctor's (Score B+)
GUM pairs strong quality with accessible pricing — an easy recommendation. Start with the Crayola Kids Flossers.
Frequently Asked Questions
Is GUM a good brand?
GUM earns a Brand Score of A- on Mubboo. 100% of its 21 products are rated 4 stars or above, which puts it among the most consistent brands in dental floss and picks. The main consideration is pricing — GUM products average $13, in line with the category average.
What is the best GUM product to buy?
Based on 17K reviews and a Mubboo Score of A+, the Crayola Kids Flossers ($6) is GUM's top pick. For a budget option, the Crayola Twistables Kids Flossers ($4) delivers 4.7★ at 19% of the cost.
Is GUM worth the premium price?
GUM prices close to the category average ($13 vs $16), so you're not paying a brand premium.
GUM vs Oral-B: which is better?
GUM scores A- vs Oral-B's B+. GUM edges ahead on average rating (4.65★ vs 4.36★), while Oral-B has more total reviews (186K vs 140K).
Sources & References
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