Idemitsu
Brand Score B+13 products · 2 categories · Avg 4.8★ · 5,021 reviews
Price range $16 – $212
Last analyzed: June 21, 2026
Browse products ↓Quick Take on Idemitsu
Score: B+- •Nearly every product (100%) earns 4+ stars — this brand rarely disappoints
- •A specialist in transmission fluids (4.8★ average) rather than a generalist
- •A narrow lineup (2 categories) — limited options if you want range
Idemitsu ATF Type TLS-LV
4.9★ with 662 reviews — top-rated in transmission fluids
Brand Score: B+
B+ in transmission fluids — Idemitsu's 13 products average 4.8★ across 2 categories, with transmission fluids as the strongest line (4.8★ avg).
Idemitsu earns a Brand Score of B+ on Mubboo, based on analysis of 13 products across 2 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (25/100) is the area with the most room for improvement. Idemitsu's primary strength is in transmission fluids, where it averages 4.8★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 13 Idemitsu products available to US shoppers · last analyzed June 21, 2026.
How Idemitsu Compares
Idemitsu | Most Popular Valvoline | Highest Rated Red Line | Best Value Ford | |
|---|---|---|---|---|
| Avg Rating | 4.8★ | 4.77★ | 4.9★ | 4.83★ |
| Total Reviews | 5,021 | 22,864 | 5,316 | 5,741 |
| Avg Price | $69 | $55 | $150 | $28 |
| Brand Score | B+ | B+ | C+ | B+ |
Show more details
| Products | 13 | 13 | 4 | 3 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 2 | 1 | 1 | 1 |
Idemitsu
Avg Rating: 4.8★
Reviews: 5,021
Avg Price: $69
100% rated 4+★
Our Top 3 from Idemitsu
Idemitsu ATF Type TLS-LV
4.9★ with 662 reviews — top-rated in transmission fluids
Idemitsu Power Steering Fluid
4.8★ with 653 reviews — top-rated in flushes
Idemitsu CVT Transmission Fluid Type N
4.8★ with 1.3K reviews — top-rated in transmission fluids
Where Idemitsu Is Strongest
transmission fluids
flushes
What You'll Spend on Idemitsu
Most Idemitsu products fall between $16 and $212.
Idemitsu prices in line with the category average — a balanced mix of cost and quality.
Where to Buy Idemitsu
Idemitsu products are available on Amazon — 13 products across 2 categories.
Browse Idemitsu on Amazon →Brand Bottom Line
- Brand Score
- B+
- Best Product
- ATF Type TLS-LV ($16) Buy on Amazon →
- Price Level
- Mid-range — near category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Valvoline (Score B+) · Red Line (Score C+)
Idemitsu delivers dependable value — start with its best-reviewed products. Start with the ATF Type TLS-LV.
Frequently Asked Questions
Is Idemitsu a good brand?
Idemitsu earns a Brand Score of B+ on Mubboo. 100% of its 13 products are rated 4 stars or above, which puts it among the most consistent brands in transmission fluids. The main consideration is pricing — Idemitsu products average $69, $12 above the category average.
What is the best Idemitsu product to buy?
Based on 662 reviews and a Mubboo Score of A+, the ATF Type TLS-LV ($16) is Idemitsu's top pick. For a budget option, the Power Steering Fluid ($18) delivers 4.8★ at -15% of the cost.
Is Idemitsu worth the premium price?
Idemitsu averages $12 more than the typical transmission fluids product. Whether that's worth it depends on what you prioritize: the brand delivers consistent quality (100% rated 4+★), which reduces the risk of buyer's remorse.
Idemitsu vs Valvoline: which is better?
Idemitsu scores B+ vs Valvoline's B+. Idemitsu edges ahead on average rating (4.8★ vs 4.77★), while Valvoline has more total reviews (23K vs 5K).
Sources & References
Mubboo may earn a commission on purchases made through affiliate links. This does not affect our Brand Score, product rankings, or editorial judgments.