Igloo
Brand Score A-11 products · 3 categories · Avg 4.61★ · 77,203 reviews
Price range $11 – $290
Last analyzed: June 18, 2026
Browse products ↓Quick Take on Igloo
Score: A-- •100% of products carry a 4-star rating or higher — exceptionally consistent
- •77K buyer reviews across the lineup — a well-established track record
- •A specialist in Ice Packs (4.6★ average) rather than a generalist
- •A narrow lineup (3 categories) — limited options if you want range
Igloo Large Maxcold Ice Block
4.6★ with 27K reviews — top-rated in Ice Packs
Brand Score: A-
A- in Ice Packs — Igloo's 11 products average 4.61★ across 3 categories, with Ice Packs as the strongest line (4.6★ avg).
Igloo earns a Brand Score of A- on Mubboo, based on analysis of 11 products across 3 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (38/100) is the area with the most room for improvement. Igloo's primary strength is in Ice Packs, where it averages 4.6★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 11 Igloo products · last analyzed June 18, 2026.
How Igloo Compares
Igloo | Most Popular NatraCure | Highest Rated Fit & Fresh | Best Value AllSett Health | |
|---|---|---|---|---|
| Avg Rating | 4.61★ | 4.7★ | 4.7★ | 4.38★ |
| Total Reviews | 77,203 | 202,204 | 147,021 | 30,968 |
| Avg Price | $91 | $21 | $12 | $20 |
| Brand Score | A- | A- | A- | B+ |
Show more details
| Products | 11 | 3 | 3 | 6 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 3 | 1 | 1 | 1 |
Igloo
Avg Rating: 4.61★
Reviews: 77,203
Avg Price: $91
100% rated 4+★
Our Top 3 from Igloo
Igloo Large Maxcold Ice Block
4.6★ with 27K reviews — top-rated in Ice Packs
Igloo Lilac Breeze 11 Qt Tag-Along Too Strapped Picnic
4.7★ with 1.7K reviews — top-rated in Coolers
Igloo Maxcold Ice Block
4.6★ with 27K reviews — top-rated in Ice Packs
Where Igloo Is Strongest
Ice Packs
View all →Coolers
View all →
What You'll Spend on Igloo
Most Igloo products fall between $11 and $290.
Igloo prices in line with the category average — a balanced mix of cost and quality.
What People Say About Igloo
Aggregated from review themes across 3 Igloo products.
- Stays cold for a long time
- Flexible when frozen and conforms to body parts
- Slim, space-saving design fits easily in lunch boxes
- High-quality, sturdy construction
- Cold duration may be insufficient for extended use
- May need multiple packs for continuous cooling
- Lightweight materials may not withstand harsh outdoor conditions
Expert Coverage
8 Igloo products have coverage from independent expert publications: Wirecutter, Cnet. Source links in References.
Where to Buy Igloo
Igloo products are available on Amazon — 11 products across 3 categories.
Browse Igloo on Amazon →Brand Bottom Line
- Brand Score
- A-
- Best Product
- Large Maxcold Ice Block ($13) Buy on Amazon →
- Price Level
- Mid-range — near category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- NatraCure (Score A-) · Fit & Fresh (Score A-)
Consistent ratings and fair prices make Igloo a low-risk pick. Start with the Large Maxcold Ice Block.
Frequently Asked Questions
Is Igloo a good brand?
Igloo earns a Brand Score of A- on Mubboo. 100% of its 11 products are rated 4 stars or above, which puts it among the most consistent brands in Ice Packs. The main consideration is pricing — Igloo products average $91, $7 above the category average.
What is the best Igloo product to buy?
Based on 27K reviews and a Mubboo Score of A+, the Large Maxcold Ice Block ($13) is Igloo's top pick. For a budget option, the Lilac Breeze 11 Qt Tag-Along Too Strapped Picnic ($50) delivers 4.7★ at -285% of the cost.
Is Igloo worth the premium price?
Igloo averages $7 more than the typical Ice Packs product. Whether that's worth it depends on what you prioritize: the brand delivers consistent quality (100% rated 4+★), which reduces the risk of buyer's remorse.
Igloo vs NatraCure: which is better?
Igloo scores A- vs NatraCure's A-. Igloo trails slightly on rating (4.61★ vs 4.7★), while NatraCure has more total reviews (202K vs 77K).
Sources & References
Mubboo may earn a commission on purchases made through affiliate links. This does not affect our Brand Score, product rankings, or editorial judgments.