Kotex
Brand Score B+10 products · 1 categories · Avg 4.55★ · 21,270 reviews
Price range $7 – $40
Last analyzed: June 19, 2026
Browse products ↓Quick Take on Kotex
Score: B+- •Only 0% of products fall below 4 stars — rare misses across the lineup
- •21K+ reviews give a reliable read on real-world quality
- •Focused on feminine care, where it averages 4.55★
- •Priced below the category average — verify individual specs match your needs before buying
- •A narrow lineup (1 category) — limited options if you want range
Kotex U
4.8★ with 4.5K reviews — top-rated in feminine care
Brand Score: B+
B+ in feminine care — Kotex's 10 products average 4.55★ across 1 category, with feminine care as the strongest line (4.55★ avg).
Kotex earns a Brand Score of B+ on Mubboo, based on analysis of 10 products across 1 category. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (13/100) is the area with the most room for improvement. Kotex's primary strength is in feminine care, where it averages 4.55★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 10 Kotex products · last analyzed June 19, 2026.
How Kotex Compares
Kotex | Most Popular Always | Highest Rated Tampax | Best Value Carefree | |
|---|---|---|---|---|
| Avg Rating | 4.55★ | 4.69★ | 4.81★ | 4.73★ |
| Total Reviews | 21,270 | 336,472 | 84,273 | 56,076 |
| Avg Price | $14 | $20 | $16 | $5 |
| Brand Score | B+ | A- | A- | A- |
Show more details
| Products | 10 | 27 | 14 | 3 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 1 | 1 | 1 | 1 |
Kotex
Avg Rating: 4.55★
Reviews: 21,270
Avg Price: $14
100% rated 4+★
Our Top 3 from Kotex
Kotex U
4.8★ with 4.5K reviews — top-rated in feminine care
Kotex U
4.8★ with 3K reviews — top-rated in feminine care
Kotex U
4.7★ with 12K reviews — top-rated in feminine care
Where Kotex Is Strongest
feminine care
What You'll Spend on Kotex
Most Kotex products fall between $7 and $40.
Kotex sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About Kotex
Aggregated from review themes across 10 Kotex products.
- Thin, comfortable design for daily wear
- Effective odor control and lasting freshness
- Gentle on skin with no irritation
- Wipes and some liners tear or fall apart
- Strong adhesive can damage delicate underwear
- Packaging flaws (hard to open, flimsy lids, shipping damage)
Where to Buy Kotex
Kotex products are available on Amazon — 10 products across 1 categories.
Browse Kotex on Amazon →Brand Bottom Line
- Brand Score
- B+
- Best Product
- U ($10) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Always (Score A-) · Tampax (Score A-)
Kotex is a solid choice in feminine care, with a few standouts worth a look. Start with the U.
Frequently Asked Questions
Is Kotex a good brand?
Kotex earns a Brand Score of B+ on Mubboo. 100% of its 10 products are rated 4 stars or above, which puts it among the most consistent brands in feminine care. The main consideration is pricing — Kotex products average $14, in line with the category average.
What is the best Kotex product to buy?
Based on 4.5K reviews and a Mubboo Score of A+, the U ($10) is Kotex's top pick. For a budget option, the U ($10) delivers 4.8★ at 0% of the cost.
Is Kotex worth the premium price?
Kotex prices close to the category average ($14 vs $17), so you're not paying a brand premium.
Kotex vs Always: which is better?
Kotex scores B+ vs Always's A-. Kotex trails slightly on rating (4.55★ vs 4.69★), while Always has more total reviews (336K vs 21K).
Sources & References
Mubboo may earn a commission on purchases made through affiliate links. This does not affect our Brand Score, product rankings, or editorial judgments.