MAYBELLINE
Brand Score A+23 products · 4 categories · Avg 4.41★ · 1,357,356 reviews
Price range $6 – $14
Last analyzed: June 19, 2026
Browse products ↓Quick Take on MAYBELLINE
Score: A+- •100% of products carry a 4-star rating or higher — exceptionally consistent
- •Backed by 1.4M reviews from verified buyers — extensive real-world testing
- •A specialist in Lipstick (4.41★ average) rather than a generalist
- •Priced below the category average — verify individual specs match your needs before buying
MAYBELLINE Fit Me Matte + Poreless Pressed Face Powder
4.6★ with 84K reviews — top-rated in Foundation Makeup
Brand Score: A+
A+ in Lipstick — MAYBELLINE's 23 products average 4.41★ across 4 categories, with Lipstick as the strongest line (4.41★ avg).
MAYBELLINE earns a Brand Score of A+ on Mubboo, based on analysis of 23 products across 4 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (50/100) is the area with the most room for improvement. MAYBELLINE's primary strength is in Lipstick, where it averages 4.41★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 23 MAYBELLINE products · last analyzed June 19, 2026.
How MAYBELLINE Compares
MAYBELLINE | Most Popular NYX PROFESSIONAL MAKEUP | Highest Rated Lancôme | Best Value wet n wild | |
|---|---|---|---|---|
| Avg Rating | 4.41★ | 4.43★ | 4.6★ | 4.27★ |
| Total Reviews | 1,357,356 | 186,510 | 6,297 | 134,887 |
| Avg Price | $10 | $9 | $35 | $2 |
| Brand Score | A+ | A- | C+ | A- |
Show more details
| Products | 23 | 4 | 3 | 3 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 4 | 1 | 1 | 1 |
MAYBELLINE
Avg Rating: 4.41★
Reviews: 1,357,356
Avg Price: $10
100% rated 4+★
NYX PROFESSIONAL MAKEUP
Avg Rating: 4.43★
Reviews: 186,510
Avg Price: $9
100% rated 4+★
Our Top 3 from MAYBELLINE
MAYBELLINE Fit Me Matte + Poreless Pressed Face Powder
4.6★ with 84K reviews — top-rated in Foundation Makeup
MAYBELLINE Color Sensational Ultimatte Matte Lipstick
4.4★ with 11K reviews — a solid choice in Lipstick
MAYBELLINE Super Stay Matte Ink Liquid Lipstick Makeup
4.4★ with 189K reviews — a solid choice in Lipstick
Where MAYBELLINE Is Strongest
Lipstick
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Mascara
View all →
What You'll Spend on MAYBELLINE
Most MAYBELLINE products fall between $6 and $14.
MAYBELLINE sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About MAYBELLINE
Aggregated from review themes across 23 MAYBELLINE products.
- Long-lasting wear
- Smooth, easy application
- Comfortable, non-drying
- Exceptional length and volume
- Stickiness or tacky feel
- Short wear time, needs reapplication
- Easily transfers or smudges
Expert Coverage
19 MAYBELLINE products have coverage from independent expert publications: Wirecutter. Source links in References.
Where to Buy MAYBELLINE
MAYBELLINE products are available on Amazon — 23 products across 4 categories.
Browse MAYBELLINE on Amazon →Featured in Our Reviews
Brand Bottom Line
- Brand Score
- A+
- Best Product
- Fit Me Matte + Poreless Pressed Face Powder ($9) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- NYX PROFESSIONAL MAKEUP (Score A-) · Lancôme (Score C+)
Consistent ratings and fair prices make MAYBELLINE a low-risk pick. Start with the Fit Me Matte + Poreless Pressed Face Powder.
Frequently Asked Questions
Is MAYBELLINE a good brand?
MAYBELLINE earns a Brand Score of A+ on Mubboo. 100% of its 23 products are rated 4 stars or above, which puts it among the most consistent brands in Lipstick. The main consideration is pricing — MAYBELLINE products average $10, $7 below the category average.
What is the best MAYBELLINE product to buy?
Based on 84K reviews and a Mubboo Score of A+, the Fit Me Matte + Poreless Pressed Face Powder ($9) is MAYBELLINE's top pick. For a budget option, the Color Sensational Ultimatte Matte Lipstick ($6) delivers 4.4★ at 31% of the cost.
Is MAYBELLINE worth the premium price?
MAYBELLINE prices close to the category average ($10 vs $17), so you're not paying a brand premium.
MAYBELLINE vs NYX PROFESSIONAL MAKEUP: which is better?
MAYBELLINE scores A+ vs NYX PROFESSIONAL MAKEUP's A-. MAYBELLINE trails slightly on rating (4.41★ vs 4.43★), while NYX PROFESSIONAL MAKEUP has fewer total reviews (187K vs 1.4M).
Sources & References
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