MAYBELLINE
Brand Score A+12 products · 5 categories · Avg 4.46★ · 1,535,763 reviews
Price range $6 – $11
Last analyzed: August 12, 2026
Quick Take on MAYBELLINE
Score: A+- •100% of products carry a 4-star rating or higher — exceptionally consistent
- •Backed by 1.5M reviews from verified buyers — extensive real-world testing
- •5 categories deep — versatile beyond just Lipstick
- •Priced below the category average — verify individual specs match your needs before buying
MAYBELLINE Fit Me Matte + Poreless Pressed Face Powder
4.6★ with 84K reviews — top-rated in Foundation Makeup
Brand Score: A+
A+ in Lipstick — MAYBELLINE's 12 products average 4.46★ across 5 categories, with Lipstick as the strongest line (4.42★ avg).
MAYBELLINE earns a Brand Score of A+ on Mubboo, based on analysis of 12 products across 5 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (63/100) is the area with the most room for improvement. MAYBELLINE's primary strength is in Lipstick, where it averages 4.42★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 12 MAYBELLINE products available to US shoppers · last analyzed August 12, 2026.
How MAYBELLINE Compares
MAYBELLINE | Most Popular REVLON | |
|---|---|---|
| Avg Rating | 4.46★ | 4.48★ |
| Total Reviews | 1,535,763 | 93,868 |
| Avg Price | $9 | $9 |
| Brand Score | A+ | B+ |
Show more details
| Products | 12 | 4 |
| Quality Rate | 100% | 100% |
| Categories | 5 | 1 |
MAYBELLINE
Avg Rating: 4.46★
Reviews: 1,535,763
Avg Price: $9
100% rated 4+★
Our Top 3 from MAYBELLINE
MAYBELLINE Fit Me Matte + Poreless Pressed Face Powder
4.6★ with 84K reviews — top-rated in Foundation Makeup
MAYBELLINE Color Sensational Matte Lipstick
4.5★ with 61K reviews — top-rated in Lipstick
MAYBELLINE Super Stay Matte Ink Liquid Lipstick Makeup
The Maybelline Super Stay Matte Ink in Exhilarator is a top-performing, transfer-proof liquid lipstick that delivers intense ruby red color and 16-hour wear at an affordable price — ideal for long days when you can't reapply.
Where MAYBELLINE Is Strongest
Lipstick
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Mascara
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What You'll Spend on MAYBELLINE
Most MAYBELLINE products fall between $6 and $11.
MAYBELLINE sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About MAYBELLINE
Aggregated from review themes across 11 MAYBELLINE products.
- Hydrating and moisturizing formula
- Long-lasting, transfer-resistant wear
- Smooth, non-sticky texture
- Long-lasting wear
- Short wear time or fades quickly
- Sticky or tacky feel upon application
- Can be drying or cause chapped lips
Expert Coverage
9 MAYBELLINE products have coverage from independent expert publications: Wirecutter. Source links in References.
Where to Buy MAYBELLINE
MAYBELLINE products are available on Amazon — 12 products across 5 categories.
Browse MAYBELLINE on Amazon →Featured in Our Reviews
Brand Bottom Line
- Brand Score
- A+
- Best Product
- Fit Me Matte + Poreless Pressed Face Powder ($9) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- REVLON (Score B+)
Consistent ratings and fair prices make MAYBELLINE a low-risk pick. Start with the Fit Me Matte + Poreless Pressed Face Powder.
Frequently Asked Questions
Is MAYBELLINE a good brand?
MAYBELLINE earns a Brand Score of A+ on Mubboo. 100% of its 12 products are rated 4 stars or above, which puts it among the most consistent brands in Lipstick. The main consideration is pricing — MAYBELLINE products average $9, in line with the category average.
What is the best MAYBELLINE product to buy?
Based on 84K reviews and a Mubboo Score of A+, the Fit Me Matte + Poreless Pressed Face Powder ($9) is MAYBELLINE's top pick. For a budget option, the Color Sensational Matte Lipstick ($6) delivers 4.5★ at 33% of the cost.
Is MAYBELLINE worth the premium price?
MAYBELLINE prices close to the category average ($9 vs $12), so you're not paying a brand premium.
MAYBELLINE vs REVLON: which is better?
MAYBELLINE scores A+ vs REVLON's B+. MAYBELLINE trails slightly on rating (4.46★ vs 4.48★), while REVLON has fewer total reviews (94K vs 1.5M).
Sources & References
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