Merrell
Brand Score A-7 products · 3 categories · Avg 4.6★ · 15,377 reviews
Price range $48 – $143
Last analyzed: June 3, 2026
Browse products ↓Quick Take on Merrell
Score: A-- •100% of products carry a 4-star rating or higher — exceptionally consistent
- •15K+ reviews give a reliable read on real-world quality
- •Focused on Hiking Boots, where it averages 4.58★
- •A narrow lineup (3 categories) — limited options if you want range
Merrell Women's Moab 3 Mid Waterproof
4.6★ with 3.4K reviews — top-rated in Hiking Boots
Brand Score: A-
A- in Hiking Boots — Merrell's 7 products average 4.6★ across 3 categories, with Hiking Boots as the strongest line (4.58★ avg).
Merrell earns a Brand Score of A- on Mubboo, based on analysis of 7 products across 3 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (38/100) is the area with the most room for improvement. Merrell's primary strength is in Hiking Boots, where it averages 4.58★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 7 Merrell products · last analyzed June 3, 2026.
How Merrell Compares
Merrell | Most Popular Timberland | Highest Rated Columbia | Best Value NORTIV 8 | |
|---|---|---|---|---|
| Avg Rating | 4.6★ | 4.53★ | 4.56★ | 4.46★ |
| Total Reviews | 15,377 | 365,658 | 70,977 | 94,117 |
| Avg Price | $101 | $118 | $93 | $56 |
| Brand Score | A- | A | A- | A- |
Show more details
| Products | 7 | 18 | 16 | 7 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 3 | 2 | 3 | 2 |
Merrell
Avg Rating: 4.6★
Reviews: 15,377
Avg Price: $101
100% rated 4+★
Our Top 3 from Merrell
Merrell Women's Moab 3 Mid Waterproof
4.6★ with 3.4K reviews — top-rated in Hiking Boots
Merrell Women's Moab 3 Mid Waterproof
4.6★ with 3.4K reviews — top-rated in Hiking Boots
Merrell Men's Moab 3 Mid Waterproof Hiking Boot
4.5★ with 5K reviews — top-rated in Hiking Boots
Where Merrell Is Strongest
Hiking Boots
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Trail Running Shoes
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What You'll Spend on Merrell
Most Merrell products fall between $48 and $143.
Merrell prices in line with the category average — a balanced mix of cost and quality.
What People Say About Merrell
Aggregated from review themes across 3 Merrell products.
- Comfort
- Lightweight design
- Wide toe box
- Soft and Cozy Comfort
- Insufficient support/stability
- Fit and sizing inconsistencies
- Discomfort on rocky/uneven terrain
Expert Coverage
6 Merrell products have coverage from independent expert publications: Wirecutter. Source links in References.
Where to Buy Merrell
Merrell products are available on Amazon — 7 products across 3 categories.
Browse Merrell on Amazon →Brand Bottom Line
- Brand Score
- A-
- Best Product
- Women's Moab 3 Mid Waterproof ($80) Buy on Amazon →
- Price Level
- Mid-range — near category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Timberland (Score A) · Columbia (Score A-)
Merrell pairs strong quality with accessible pricing — an easy recommendation. Start with the Women's Moab 3 Mid Waterproof.
Frequently Asked Questions
Is Merrell a good brand?
Merrell earns a Brand Score of A- on Mubboo. 100% of its 7 products are rated 4 stars or above, which puts it among the most consistent brands in Hiking Boots. The main consideration is pricing — Merrell products average $101, $11 below the category average.
What is the best Merrell product to buy?
Based on 3.4K reviews and a Mubboo Score of A+, the Women's Moab 3 Mid Waterproof ($80) is Merrell's top pick. For a budget option, the Women's Moab 3 Mid Waterproof ($80) delivers 4.6★ at 0% of the cost.
Is Merrell worth the premium price?
Merrell prices close to the category average ($101 vs $112), so you're not paying a brand premium.
Merrell vs Timberland: which is better?
Merrell scores A- vs Timberland's A. Merrell edges ahead on average rating (4.6★ vs 4.53★), while Timberland has more total reviews (366K vs 15K).
Sources & References
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