Moroccanoil
Brand Score A-14 products · 4 categories · Avg 4.61★ · 332,022 reviews
Price range $11 – $67
Last analyzed: June 20, 2026
Browse products ↓Quick Take on Moroccanoil
Score: A-- •Only 0% of products fall below 4 stars — rare misses across the lineup
- •332K real buyer reviews — one of the most vetted brands in hair treatment oils
- •A specialist in hair treatment oils (4.68★ average) rather than a generalist
- •Expect to pay around $14 above the category norm — Moroccanoil sits at the premium end
Moroccanoil Treatment Light
4.8★ with 24K reviews — top-rated in hair treatment oils
Brand Score: A-
A- in hair treatment oils — Moroccanoil's 14 products average 4.61★ across 4 categories, with hair treatment oils as the strongest line (4.68★ avg).
Moroccanoil earns a Brand Score of A- on Mubboo, based on analysis of 14 products across 4 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (50/100) is the area with the most room for improvement. Moroccanoil's primary strength is in hair treatment oils, where it averages 4.68★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 14 Moroccanoil products · last analyzed June 20, 2026.
How Moroccanoil Compares
Moroccanoil | Most Popular OGX | Highest Rated Garnier | Best Value Dabur | |
|---|---|---|---|---|
| Avg Rating | 4.61★ | 4.62★ | 4.68★ | 4.3★ |
| Total Reviews | 332,022 | 103,797 | 37,226 | 40,568 |
| Avg Price | $44 | $12 | $9 | $7 |
| Brand Score | A- | A- | B+ | B+ |
Show more details
| Products | 14 | 6 | 5 | 3 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 4 | 1 | 1 | 1 |
Moroccanoil
Avg Rating: 4.61★
Reviews: 332,022
Avg Price: $44
100% rated 4+★
Our Top 3 from Moroccanoil
Moroccanoil Treatment Light
4.8★ with 24K reviews — top-rated in hair treatment oils
Moroccanoil Hydrating Conditioner
4.6★ with 25K reviews — top-rated in shampoo and conditioner
Moroccanoil Treatment
4.7★ with 91K reviews — top-rated in hair treatment oils
Where Moroccanoil Is Strongest
hair treatment oils
sets and kits beauty
What You'll Spend on Moroccanoil
Most Moroccanoil products fall between $11 and $67.
Moroccanoil is a premium brand — expect to pay more, but quality consistency (100% rated 4+★) suggests the premium is justified for most product lines.
What People Say About Moroccanoil
Aggregated from review themes across 14 Moroccanoil products.
- Smoothing and frizz control
- Shine enhancement
- Lightweight, non-greasy formula
- Adds noticeable shine and smoothness
- Thick, greasy texture
- No noticeable hair growth improvement
- High price for small bottle
Where to Buy Moroccanoil
Moroccanoil products are available on Amazon — 14 products across 4 categories.
Browse Moroccanoil on Amazon →Brand Bottom Line
- Brand Score
- A-
- Best Product
- Treatment Light ($50) Buy on Amazon →
- Price Level
- Premium — avg $14 above category
- Quality
- 100% of products rated 4+★
- Best For
- Buyers who prioritize consistency over price
- Alternatives
- OGX (Score A-) · Garnier (Score B+)
Moroccanoil is a safe bet if you value consistency over bargain pricing. Start with the Treatment Light.
Frequently Asked Questions
Is Moroccanoil a good brand?
Moroccanoil earns a Brand Score of A- on Mubboo. 100% of its 14 products are rated 4 stars or above, which puts it among the most consistent brands in hair treatment oils. The main consideration is pricing — Moroccanoil products average $44, $14 above the category average.
What is the best Moroccanoil product to buy?
Based on 24K reviews and a Mubboo Score of A+, the Treatment Light ($50) is Moroccanoil's top pick. For a budget option, the Hydrating Conditioner ($11) delivers 4.6★ at 79% of the cost.
Is Moroccanoil worth the premium price?
Moroccanoil averages $14 more than the typical hair treatment oils product. Whether that's worth it depends on what you prioritize: the brand delivers consistent quality (100% rated 4+★), which reduces the risk of buyer's remorse.
Moroccanoil vs OGX: which is better?
Moroccanoil scores A- vs OGX's A-. Moroccanoil trails slightly on rating (4.61★ vs 4.62★), while OGX has fewer total reviews (104K vs 332K).
Sources & References
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