Motorcraft
Brand Score A13 products · 5 categories · Avg 4.75★ · 23,006 reviews
Price range $7 – $120
Last analyzed: June 21, 2026
Browse products ↓Quick Take on Motorcraft
Score: A- •Nearly every product (100%) earns 4+ stars — this brand rarely disappoints
- •23K+ reviews give a reliable read on real-world quality
- •Active in 5 categories — a broad lineup if you want to stay with one brand
Motorcraft - Oil Filter
4.8★ with 7.2K reviews — top-rated in filters automotive
Brand Score: A
A in filters automotive — Motorcraft's 13 products average 4.75★ across 5 categories, with filters automotive as the strongest line (4.77★ avg).
Motorcraft earns a Brand Score of A on Mubboo, based on analysis of 13 products across 5 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (63/100) is the area with the most room for improvement. Motorcraft's primary strength is in filters automotive, where it averages 4.77★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 13 Motorcraft products available to US shoppers · last analyzed June 21, 2026.
How Motorcraft Compares
Motorcraft | Most Popular EPAuto | Highest Rated Mobil | Best Value Carory | |
|---|---|---|---|---|
| Avg Rating | 4.75★ | 4.73★ | 4.8★ | 4.75★ |
| Total Reviews | 23,006 | 148,540 | 10,928 | 8,841 |
| Avg Price | $38 | $14 | $33 | $9 |
| Brand Score | A | A- | B- | B+ |
Show more details
| Products | 13 | 14 | 3 | 8 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 5 | 1 | 1 | 1 |
Motorcraft
Avg Rating: 4.75★
Reviews: 23,006
Avg Price: $38
100% rated 4+★
Our Top 3 from Motorcraft
Motorcraft - Oil Filter
4.8★ with 7.2K reviews — top-rated in filters automotive
Motorcraft Engine Oil Filter- FL-2124-S
4.7★ with 1.6K reviews — top-rated in filters automotive
Motorcraft Engine Air Filter
4.8★ with 6.6K reviews — top-rated in filters automotive
Where Motorcraft Is Strongest
filters automotive
transmission fluids
What You'll Spend on Motorcraft
Most Motorcraft products fall between $7 and $120.
Motorcraft prices in line with the category average — a balanced mix of cost and quality.
What People Say About Motorcraft
Aggregated from review themes across 4 Motorcraft products.
- Improved engine smoothness and quietness
- Good value and competitive price
- Dependable and reliable performance
- Easy installation and perfect fit
- Inconvenient eco-pack packaging
- No rebate eligibility on Amazon
- Inconsistent fit across vehicle models
Where to Buy Motorcraft
Motorcraft products are available on Amazon — 13 products across 5 categories.
Browse Motorcraft on Amazon →Brand Bottom Line
- Brand Score
- A
- Best Product
- - Oil Filter ($14) Buy on Amazon →
- Price Level
- Mid-range — near category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- EPAuto (Score A-) · Mobil (Score B-)
Motorcraft pairs strong quality with accessible pricing — an easy recommendation. Start with the - Oil Filter.
Frequently Asked Questions
Is Motorcraft a good brand?
Motorcraft earns a Brand Score of A on Mubboo. 100% of its 13 products are rated 4 stars or above, which puts it among the most consistent brands in filters automotive. The main consideration is pricing — Motorcraft products average $38, in line with the category average.
What is the best Motorcraft product to buy?
Based on 7.2K reviews and a Mubboo Score of A+, the - Oil Filter ($14) is Motorcraft's top pick. For a budget option, the Engine Oil Filter- FL-2124-S ($30) delivers 4.7★ at -119% of the cost.
Is Motorcraft worth the premium price?
Motorcraft prices close to the category average ($38 vs $36), so you're not paying a brand premium.
Motorcraft vs EPAuto: which is better?
Motorcraft scores A vs EPAuto's A-. Motorcraft edges ahead on average rating (4.75★ vs 4.73★), while EPAuto has more total reviews (149K vs 23K).
Sources & References
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