Natrol
Brand Score A25 products · 5 categories · Avg 4.55★ · 437,775 reviews
Price range $6 – $40
Last analyzed: June 19, 2026
Browse products ↓Quick Take on Natrol
Score: A- •96% of products carry a 4-star rating or higher — exceptionally consistent
- •Backed by 438K reviews from verified buyers — extensive real-world testing
- •5 categories deep — versatile beyond just Melatonin
- •Priced below the category average — verify individual specs match your needs before buying
Natrol Kids Melatonin Gummies 1mg
4.8★ with 26K reviews — top-rated in sleep supplements
Brand Score: A
A in Melatonin — Natrol's 25 products average 4.55★ across 5 categories, with Melatonin as the strongest line (4.63★ avg).
Natrol earns a Brand Score of A on Mubboo, based on analysis of 25 products across 5 categories. Value positioning (100/100) is the brand's strongest dimension. Category depth (63/100) is the area with the most room for improvement. Natrol's primary strength is in Melatonin, where it averages 4.63★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 25 Natrol products · last analyzed June 19, 2026.
How Natrol Compares
Natrol | Most Popular Carlyle | Highest Rated Nature's Bounty | Best Value Nature Made | |
|---|---|---|---|---|
| Avg Rating | 4.55★ | 4.53★ | 4.63★ | 4.63★ |
| Total Reviews | 437,775 | 235,437 | 56,837 | 40,912 |
| Avg Price | $13 | $10 | $8 | $9 |
| Brand Score | A | A- | A- | B+ |
Show more details
| Products | 25 | 7 | 4 | 4 |
| Quality Rate | 96% | 100% | 100% | 100% |
| Categories | 5 | 1 | 1 | 1 |
Natrol
Avg Rating: 4.55★
Reviews: 437,775
Avg Price: $13
96% rated 4+★
Nature's Bounty
Avg Rating: 4.63★
Reviews: 56,837
Avg Price: $8
100% rated 4+★
Our Top 3 from Natrol
Natrol Kids Melatonin Gummies 1mg
4.8★ with 26K reviews — top-rated in sleep supplements
Natrol Liquid Melatonin 1 mg
4.5★ with 9.1K reviews — top-rated in sleep supplements
Natrol Melatonin 5mg Fast Dissolve Tablets
4.7★ with 56K reviews — top-rated in Melatonin
Where Natrol Is Strongest
Melatonin
View all →
sleep supplements
What You'll Spend on Natrol
Most Natrol products fall between $6 and $40.
Natrol sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About Natrol
Aggregated from review themes across 25 Natrol products.
- Fast-acting
- Effective for sleep issues
- No morning grogginess
- Effective sleep enhancement
- Insufficient potency for some
- Taste too intense
- Dissolution speed
Where to Buy Natrol
Natrol products are available on Amazon — 25 products across 5 categories.
Browse Natrol on Amazon →Featured in Our Reviews
Brand Bottom Line
- Brand Score
- A
- Best Product
- Kids Melatonin Gummies 1mg ($9) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 96% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Carlyle (Score A-) · Nature's Bounty (Score A-)
Consistent ratings and fair prices make Natrol a low-risk pick. Start with the Kids Melatonin Gummies 1mg.
Frequently Asked Questions
Is Natrol a good brand?
Natrol earns a Brand Score of A on Mubboo. 96% of its 25 products are rated 4 stars or above, which puts it among the most consistent brands in Melatonin. The main consideration is pricing — Natrol products average $13, $8 below the category average.
What is the best Natrol product to buy?
Based on 26K reviews and a Mubboo Score of A+, the Kids Melatonin Gummies 1mg ($9) is Natrol's top pick. For a budget option, the Liquid Melatonin 1 mg ($6) delivers 4.5★ at 29% of the cost.
Is Natrol worth the premium price?
Natrol prices close to the category average ($13 vs $21), so you're not paying a brand premium.
Natrol vs Carlyle: which is better?
Natrol scores A vs Carlyle's A-. Natrol edges ahead on average rating (4.55★ vs 4.53★), while Carlyle has fewer total reviews (235K vs 438K).
Sources & References
Mubboo may earn a commission on purchases made through affiliate links. This does not affect our Brand Score, product rankings, or editorial judgments.