Noodle & Boo
Brand Score B6 products · 2 categories · Avg 4.68★ · 3,143 reviews
Price range $18 – $52
Last analyzed: June 20, 2026
Browse products ↓Quick Take on Noodle & Boo
Score: B- •Nearly every product (100%) earns 4+ stars — this brand rarely disappoints
- •Focused on bathing, where it averages 4.77★
- •A narrow lineup (2 categories) — limited options if you want range
Noodle & Boo Kinder 3-in-1 Shampoo
4.8★ with 1K reviews — top-rated in bathing
Brand Score: B
B in bathing — Noodle & Boo's 6 products average 4.68★ across 2 categories, with bathing as the strongest line (4.77★ avg).
Noodle & Boo earns a Brand Score of B on Mubboo, based on analysis of 6 products across 2 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (25/100) is the area with the most room for improvement. Noodle & Boo's primary strength is in bathing, where it averages 4.77★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 6 Noodle & Boo products · last analyzed June 20, 2026.
How Noodle & Boo Compares
Noodle & Boo | Most Popular Johnson's Baby | Highest Rated Baby Dove | Best Value Amazon Basics | |
|---|---|---|---|---|
| Avg Rating | 4.68★ | 4.65★ | 4.8★ | 4.57★ |
| Total Reviews | 3,143 | 123,636 | 32,873 | 6,271 |
| Avg Price | $29 | $9 | $10 | $3 |
| Brand Score | B | A- | B+ | B+ |
Show more details
| Products | 6 | 15 | 3 | 3 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 2 | 1 | 1 | 1 |
Noodle & Boo
Avg Rating: 4.68★
Reviews: 3,143
Avg Price: $29
100% rated 4+★
Johnson's Baby
Avg Rating: 4.65★
Reviews: 123,636
Avg Price: $9
100% rated 4+★
Our Top 3 from Noodle & Boo
Noodle & Boo Kinder 3-in-1 Shampoo
4.8★ with 1K reviews — top-rated in bathing
Noodle & Boo Sibling Size Nourishing Cream Rinse
4.8★ with 847 reviews — top-rated in bathing
Noodle & Boo Essential Care 3 Piece Kit Super Soft Baby Lotion
4.7★ with 1.1K reviews — top-rated in bathing
Where Noodle & Boo Is Strongest
bathing
maternity
What You'll Spend on Noodle & Boo
Most Noodle & Boo products fall between $18 and $52.
Noodle & Boo prices in line with the category average — a balanced mix of cost and quality.
What People Say About Noodle & Boo
Aggregated from review themes across 6 Noodle & Boo products.
- Gentle and suitable for sensitive skin
- Tear‑free formula that doesn’t sting eyes
- Pleasant, light, or fragrance‑free scent
- Highly moisturizing and relieves skin dryness/itching
- Thin material for towels and washcloths
- Dispenser design allows water collection
- Not completely tear‑free; may still sting eyes
Where to Buy Noodle & Boo
Noodle & Boo products are available on Amazon — 6 products across 2 categories.
Browse Noodle & Boo on Amazon →Brand Bottom Line
- Brand Score
- B
- Best Product
- Kinder 3-in-1 Shampoo ($20) Buy on Amazon →
- Price Level
- Mid-range — near category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Johnson's Baby (Score A-) · Baby Dove (Score B+)
Noodle & Boo is a solid choice in bathing, with a few standouts worth a look. Start with the Kinder 3-in-1 Shampoo.
Frequently Asked Questions
Is Noodle & Boo a good brand?
Noodle & Boo earns a Brand Score of B on Mubboo. 100% of its 6 products are rated 4 stars or above, which puts it among the most consistent brands in bathing. The main consideration is pricing — Noodle & Boo products average $29, in line with the category average.
What is the best Noodle & Boo product to buy?
Based on 1K reviews and a Mubboo Score of A+, the Kinder 3-in-1 Shampoo ($20) is Noodle & Boo's top pick. For a budget option, the Sibling Size Nourishing Cream Rinse ($20) delivers 4.8★ at 0% of the cost.
Is Noodle & Boo worth the premium price?
Noodle & Boo prices close to the category average ($29 vs $24), so you're not paying a brand premium.
Noodle & Boo vs Johnson's Baby: which is better?
Noodle & Boo scores B vs Johnson's Baby's A-. Noodle & Boo edges ahead on average rating (4.68★ vs 4.65★), while Johnson's Baby has more total reviews (124K vs 3.1K).
Sources & References
Mubboo may earn a commission on purchases made through affiliate links. This does not affect our Brand Score, product rankings, or editorial judgments.