Novilla
Brand Score A-14 products · 2 categories · Avg 4.47★ · 40,126 reviews
Price range $177 – $950
Last analyzed: June 8, 2026
Browse products ↓Quick Take on Novilla
Score: A-- •100% of products carry a 4-star rating or higher — exceptionally consistent
- •40K+ reviews give a reliable read on real-world quality
- •Focused on Mattresses, where it averages 4.45★
- •Priced below the category average — verify individual specs match your needs before buying
- •A narrow lineup (2 categories) — limited options if you want range
Novilla Bliss Queen Size Mattress
4.4★ with 23K reviews — a solid choice in Mattresses
Brand Score: A-
A- in Mattresses — Novilla's 14 products average 4.47★ across 2 categories, with Mattresses as the strongest line (4.45★ avg).
Novilla earns a Brand Score of A- on Mubboo, based on analysis of 14 products across 2 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (25/100) is the area with the most room for improvement. Novilla's primary strength is in Mattresses, where it averages 4.45★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 14 Novilla products · last analyzed June 8, 2026.
How Novilla Compares
Novilla | Most Popular Zinus | Highest Rated EGOHOME | Best Value MLILY | |
|---|---|---|---|---|
| Avg Rating | 4.47★ | 4.32★ | 4.43★ | 4.4★ |
| Total Reviews | 40,126 | 978,798 | 28,123 | 16,699 |
| Avg Price | $360 | $227 | $184 | $476 |
| Brand Score | A- | A- | B+ | B |
Show more details
| Products | 14 | 11 | 4 | 3 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 2 | 1 | 1 | 1 |
Novilla
Avg Rating: 4.47★
Reviews: 40,126
Avg Price: $360
100% rated 4+★
Our Top 3 from Novilla
Novilla Bliss Queen Size Mattress
4.4★ with 23K reviews — a solid choice in Mattresses
Novilla Full Size Mattress
4.2★ with 4.3K reviews — a solid choice in Mattresses
Novilla Queen Mattress
4.4★ with 4.8K reviews — a solid choice in Mattresses
Where Novilla Is Strongest
Mattresses
View all →
Sectional Sofas
View all →
What You'll Spend on Novilla
Most Novilla products fall between $177 and $950.
Novilla sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About Novilla
Aggregated from review themes across 14 Novilla products.
- Exceptional Comfort & Pressure Relief
- Outstanding Value for Money
- Easy Setup & No Off-Gassing
- Excellent value for money
- Firmness Issues / Temperature Sensitivity
- Long-term Durability Concerns (Sagging, Mold)
- Fiberglass Contamination Risk
Expert Coverage
13 Novilla products have coverage from independent expert publications: Rtings, Wirecutter. Source links in References.
Where to Buy Novilla
Novilla products are available on Amazon — 14 products across 2 categories.
Browse Novilla on Amazon →Brand Bottom Line
- Brand Score
- A-
- Best Product
- Bliss Queen Size Mattress ($251) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Zinus (Score A-) · EGOHOME (Score B+)
Novilla pairs strong quality with accessible pricing — an easy recommendation. Start with the Bliss Queen Size Mattress.
Frequently Asked Questions
Is Novilla a good brand?
Novilla earns a Brand Score of A- on Mubboo. 100% of its 14 products are rated 4 stars or above, which puts it among the most consistent brands in Mattresses. The main consideration is pricing — Novilla products average $360, $86 below the category average.
What is the best Novilla product to buy?
Based on 23K reviews and a Mubboo Score of A+, the Bliss Queen Size Mattress ($251) is Novilla's top pick. For a budget option, the Full Size Mattress ($178) delivers 4.2★ at 29% of the cost.
Is Novilla worth the premium price?
Novilla prices close to the category average ($360 vs $446), so you're not paying a brand premium.
Novilla vs Zinus: which is better?
Novilla scores A- vs Zinus's A-. Novilla edges ahead on average rating (4.47★ vs 4.32★), while Zinus has more total reviews (979K vs 40K).
Sources & References
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