NOW Foods
Brand Score A+13 products · 6 categories · Avg 4.67★ · 244,805 reviews
Price range $7 – $31
Last analyzed: August 12, 2026
Quick Take on NOW Foods
Score: A+- •Nearly every product (100%) earns 4+ stars — this brand rarely disappoints
- •245K real buyer reviews — one of the most vetted brands in Fiber Supplements
- •Spans 6 product categories, strongest in Fiber Supplements
- •Priced below the category average — verify individual specs match your needs before buying
NOW Foods Supplements
4.8★ with 51K reviews — top-rated in Vitamin D Supplements
Brand Score: A+
A+ in Fiber Supplements — NOW Foods's 13 products average 4.67★ across 6 categories, with Fiber Supplements as the strongest line (4.57★ avg).
NOW Foods earns a Brand Score of A+ on Mubboo, based on analysis of 13 products across 6 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (75/100) is the area with the most room for improvement. NOW Foods's primary strength is in Fiber Supplements, where it averages 4.57★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 13 NOW Foods products available to US shoppers · last analyzed August 12, 2026.
Our Top 3 from NOW Foods
NOW Foods Supplements
4.8★ with 51K reviews — top-rated in Vitamin D Supplements
NOW Foods NOW Supplements Omega-3 180 EPA / 120 DHA
4.8★ with 7K reviews — top-rated in Omega-3 Supplements
NOW Foods L-Lysine 1000 mg Double Strength
4.6★ with 38K reviews — top-rated in amino acids
Where NOW Foods Is Strongest
Fiber Supplements
View all →
amino acids
What You'll Spend on NOW Foods
Most NOW Foods products fall between $7 and $31.
NOW Foods sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About NOW Foods
Aggregated from review themes across 11 NOW Foods products.
- Easy to swallow
- Effective at raising vitamin D levels
- No aftertaste
- Improved digestive regularity
- Missing additional ingredients like K2
- Powder thickens quickly and must be drunk immediately
- Slightly unpleasant taste or aftertaste
Expert Coverage
4 NOW Foods products have coverage from independent expert publications: Healthline, Fortune, Cnet. Source links in References.
Where to Buy NOW Foods
NOW Foods products are available on Amazon — 13 products across 6 categories.
Browse NOW Foods on Amazon →Featured in Our Reviews
Brand Bottom Line
- Brand Score
- A+
- Best Product
- Supplements ($12) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- see category page
NOW Foods pairs strong quality with accessible pricing — an easy recommendation. Start with the Supplements.
Frequently Asked Questions
Is NOW Foods a good brand?
NOW Foods earns a Brand Score of A+ on Mubboo. 100% of its 13 products are rated 4 stars or above, which puts it among the most consistent brands in Fiber Supplements. The main consideration is pricing — NOW Foods products average $16, in line with the category average.
What is the best NOW Foods product to buy?
Based on 51K reviews and a Mubboo Score of A+, the Supplements ($12) is NOW Foods's top pick. For a budget option, the NOW Supplements Omega-3 180 EPA / 120 DHA ($8) delivers 4.8★ at 34% of the cost.
Is NOW Foods worth the premium price?
NOW Foods prices close to the category average ($16 vs $21), so you're not paying a brand premium.
Sources & References
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