NOW Foods
Brand Score A+54 products · 17 categories · Avg 4.64★ · 495,894 reviews
Price range $5 – $35
Last analyzed: June 20, 2026
Browse products ↓Quick Take on NOW Foods
Score: A+- •Nearly every product (100%) earns 4+ stars — this brand rarely disappoints
- •496K real buyer reviews — one of the most vetted brands in Vitamin D Supplements
- •Spans 17 product categories, strongest in Vitamin D Supplements
- •Priced below the category average — verify individual specs match your needs before buying
NOW Foods Vitamin D3
4.8★ with 51K reviews — top-rated in vitamins
Brand Score: A+
A+ in Vitamin D Supplements — NOW Foods's 54 products average 4.64★ across 17 categories, with Vitamin D Supplements as the strongest line (4.8★ avg).
NOW Foods earns a Brand Score of A+ on Mubboo, based on analysis of 54 products across 17 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Market presence (85/100) is the area with the most room for improvement. NOW Foods's primary strength is in Vitamin D Supplements, where it averages 4.8★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 54 NOW Foods products · last analyzed June 20, 2026.
How NOW Foods Compares
NOW Foods | Most Popular Nature Made | Highest Rated Pure Encapsulations | Best Value Doctor's BEST | |
|---|---|---|---|---|
| Avg Rating | 4.64★ | 4.75★ | 4.8★ | 4.78★ |
| Total Reviews | 495,894 | 282,358 | 17,611 | 34,501 |
| Avg Price | $18 | $12 | $38 | $12 |
| Brand Score | A+ | A- | B- | B+ |
Show more details
| Products | 54 | 8 | 4 | 4 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 17 | 1 | 1 | 1 |
NOW Foods
Avg Rating: 4.64★
Reviews: 495,894
Avg Price: $18
100% rated 4+★
Pure Encapsulations
Avg Rating: 4.8★
Reviews: 17,611
Avg Price: $38
100% rated 4+★
Our Top 3 from NOW Foods
NOW Foods Vitamin D3
4.8★ with 51K reviews — top-rated in vitamins
NOW Foods Supplements
4.6★ with 5.3K reviews — top-rated in sleep supplements
NOW Foods Supplements
4.8★ with 51K reviews — top-rated in Vitamin D Supplements
Where NOW Foods Is Strongest
Vitamin D Supplements
View all →
Fiber Supplements
View all →
What You'll Spend on NOW Foods
Most NOW Foods products fall between $5 and $35.
NOW Foods sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About NOW Foods
Aggregated from review themes across 54 NOW Foods products.
- Great Taste / No Unpleasant Flavor
- Convenient and Easy to Take
- Noticeable Health Benefits
- Small and easy to swallow
- Side Effects / Adverse Reactions
- Delayed or Insufficient Results
- Cost / Supply Concerns
Expert Coverage
6 NOW Foods products have coverage from independent expert publications: Cnet. Source links in References.
Where to Buy NOW Foods
NOW Foods products are available on Amazon — 54 products across 17 categories.
Browse NOW Foods on Amazon →Featured in Our Reviews
Brand Bottom Line
- Brand Score
- A+
- Best Product
- Vitamin D3 ($17) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Nature Made (Score A-) · Pure Encapsulations (Score B-)
NOW Foods pairs strong quality with accessible pricing — an easy recommendation. Start with the Vitamin D3.
Frequently Asked Questions
Is NOW Foods a good brand?
NOW Foods earns a Brand Score of A+ on Mubboo. 100% of its 54 products are rated 4 stars or above, which puts it among the most consistent brands in Vitamin D Supplements. The main consideration is pricing — NOW Foods products average $18, $10 below the category average.
What is the best NOW Foods product to buy?
Based on 51K reviews and a Mubboo Score of A+, the Vitamin D3 ($17) is NOW Foods's top pick. For a budget option, the Supplements ($5) delivers 4.6★ at 72% of the cost.
Is NOW Foods worth the premium price?
NOW Foods prices close to the category average ($18 vs $27), so you're not paying a brand premium.
NOW Foods vs Nature Made: which is better?
NOW Foods scores A+ vs Nature Made's A-. NOW Foods trails slightly on rating (4.64★ vs 4.75★), while Nature Made has fewer total reviews (282K vs 496K).
Sources & References
Mubboo may earn a commission on purchases made through affiliate links. This does not affect our Brand Score, product rankings, or editorial judgments.