OLLY

OLLY

Brand Score A+

30 products · 9 categories · Avg 4.51★ · 366,916 reviews

Price range $10$38

Last analyzed: June 19, 2026

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Quick Take on OLLY

Score: A+
✅ Why buy OLLY
  • Only 0% of products fall below 4 stars — rare misses across the lineup
  • 367K real buyer reviews — one of the most vetted brands in vitamins
  • 9 categories deep — versatile beyond just vitamins
⚠️ Keep in mind
  • Priced below the category average — verify individual specs match your needs before buying
💡 Our top pick from OLLY
Kids Sleep Gummy

OLLY Kids Sleep Gummy

4.7 (6,193 reviews) · Score A

4.7★ with 6.2K reviews — top-rated in sleep supplements

Full Analysis →

Brand Score: A+

A+ in vitamins — OLLY's 30 products average 4.51★ across 9 categories, with vitamins as the strongest line (4.51★ avg).

Quality100/100
Presence83/100
Value100/100
Depth100/100

OLLY earns a Brand Score of A+ on Mubboo, based on analysis of 30 products across 9 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Market presence (83/100) is the area with the most room for improvement. OLLY's primary strength is in vitamins, where it averages 4.51★.

How we calculate Brand Score

Quality Consistency (40%): percentage of products rated 4+ stars

Market Presence (25%): total review volume, log-scaled

Value Positioning (20%): average price vs category average

Category Depth (15%): number of active product categories

Based on 30 OLLY products · last analyzed June 19, 2026.

How OLLY Compares

This Brand

OLLY

A+

Avg Rating: 4.51

Reviews: 366,916

Avg Price: $18

100% rated 4+★

Most Popular

Nature Made

A-

Avg Rating: 4.73

Reviews: 445,305

Avg Price: $22

100% rated 4+★

View brand →
Highest Rated

Emergen-C

A-

Avg Rating: 4.8

Reviews: 105,396

Avg Price: $17

100% rated 4+★

View brand →
Best Value

Centrum

A-

Avg Rating: 4.78

Reviews: 61,815

Avg Price: $13

100% rated 4+★

View brand →

Our Top 3 from OLLY

🏆 Best Overall
Kids Sleep Gummy

OLLY Kids Sleep Gummy

4.7 (6,193 reviews) · Score A

4.7★ with 6.2K reviews — top-rated in sleep supplements

Full Analysis →
💰 Best Value
, Probiotic + Prebiotic Gummy, 500 Million CFUs,

OLLY , Probiotic + Prebiotic Gummy, 500 Million CFUs,

4.5 (28,069 reviews) · Score A+

4.5★ with 28K reviews — top-rated in Probiotic Supplements

Full Analysis →
🔥 Most Popular
Women's Multivitamin Gummy

OLLY Women's Multivitamin Gummy

4.6 (47,072 reviews) · Score A+

4.6★ with 47K reviews — top-rated in vitamins

Full Analysis →

Where OLLY Is Strongest

vitamins
4.51★ avg
9 products
Sleep Aids
4.44★ avg
5 products
sleep supplements
4.56★ avg
8 products
Melatonin
4.5★ avg
2 products
Probiotic Supplements
4.5★ avg
1 product
Biotin Supplements
4.45★ avg
2 products

vitamins

Women's Multivitamin Gummy
Women's Multivitamin Gummy
$17
Buy on Amazon
Men's Multivitamin Gummy
Men's Multivitamin Gummy
$13
Buy on Amazon
Hair Skin and Nails Gummies
Hair Skin and Nails Gummies
$13
Buy on Amazon
Prenatal Multivitamin Gummy
Prenatal Multivitamin Gummy
$17
Buy on Amazon
Ultra Strength Goodbye Stress Softgels
Ultra Strength Goodbye Stress Softgels
$20
Buy on Amazon
Teen Girl Multi Gummy
Teen Girl Multi Gummy
$13
Buy on Amazon

Sleep Aids

View all →
Restful Sleep Gummy Supplement
Restful Sleep Gummy Supplement
$13
Buy on Amazon
Sleep Gummy
Sleep Gummy
$17
Buy on Amazon
Sleep Gummy
Sleep Gummy
$15
Buy on Amazon
Ultra Strength Sleep Softgels
Ultra Strength Sleep Softgels
$19
Buy on Amazon
Max Strength Sleep Gummy
Max Strength Sleep Gummy
$16
Buy on Amazon

What You'll Spend on OLLY

Most OLLY products fall between $10 and $38.

vitamins: OLLY averages $17, the category average is $27about $10 less
Sleep Aids: OLLY averages $16, the category average is $21about $5 less
sleep supplements: OLLY averages $19, the category average is $25about $5 less

OLLY sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.

What People Say About OLLY

Aggregated from review themes across 29 OLLY products.

Across product lines, reviewers consistently note
  • Great Taste / No Unpleasant Flavor
  • Convenient and Easy to Take
  • Noticeable Health Benefits
  • Digestive relief
Common concerns
  • Side Effects / Adverse Reactions
  • Delayed or Insufficient Results
  • Cost / Supply Concerns

Where to Buy OLLY

OLLY products are available on Amazon — 30 products across 9 categories.

Browse OLLY on Amazon →

Featured in Our Reviews

Brand Bottom Line

Brand Score
A+
Best Product
Kids Sleep Gummy ($13) Buy on Amazon →
Price Level
Budget — below category average
Quality
100% of products rated 4+★
Best For
Value-focused buyers who still want reliability
Alternatives
Nature Made (Score A-) · Emergen-C (Score A-)

Consistent ratings and fair prices make OLLY a low-risk pick. Start with the Kids Sleep Gummy.

Frequently Asked Questions

Is OLLY a good brand?

OLLY earns a Brand Score of A+ on Mubboo. 100% of its 30 products are rated 4 stars or above, which puts it among the most consistent brands in vitamins. The main consideration is pricing — OLLY products average $18, $7 below the category average.

What is the best OLLY product to buy?

Based on 6.2K reviews and a Mubboo Score of A, the Kids Sleep Gummy ($13) is OLLY's top pick. For a budget option, the , Probiotic + Prebiotic Gummy, 500 Million CFUs, ($13) delivers 4.5★ at 0% of the cost.

Is OLLY worth the premium price?

OLLY prices close to the category average ($18 vs $25), so you're not paying a brand premium.

OLLY vs Nature Made: which is better?

OLLY scores A+ vs Nature Made's A-. OLLY trails slightly on rating (4.51★ vs 4.73★), while Nature Made has more total reviews (445K vs 367K).

Sources & References

Product data30 OLLY products tracked via Amazon/Keepa · last refreshed June 19, 2026.
Pricing514,606 price snapshots across the catalog · includes Amazon + official store where available.
Community sentimentAmazon verified reviews, aggregated from 29 products.
Expert reviews1 products carry coverage from Wirecutter, RTINGS, CNET where available.
Methodology — Mubboo Brand Score v1.0: Quality (40%) · Presence (25%) · Value (20%) · Depth (15%).
Last analyzed: June 19, 2026 · updated automatically every 24 hours via ISR.

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