ONE A DAY
Brand Score A-5 products · 1 categories · Avg 4.7★ · 144,127 reviews
Price range $12 – $17
Last analyzed: August 12, 2026
Quick Take on ONE A DAY
Score: A-- •Nearly every product (100%) earns 4+ stars — this brand rarely disappoints
- •144K real buyer reviews — one of the most vetted brands in Multivitamins
- •Focused on Multivitamins, where it averages 4.7★
- •Priced below the category average — verify individual specs match your needs before buying
- •A narrow lineup (1 category) — limited options if you want range
ONE A DAY Multivitamin
4.7★ with 57K reviews — top-rated in Multivitamins
Brand Score: A-
A- in Multivitamins — ONE A DAY's 5 products average 4.7★ across 1 category, with Multivitamins as the strongest line (4.7★ avg).
ONE A DAY earns a Brand Score of A- on Mubboo, based on analysis of 5 products across 1 category. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (13/100) is the area with the most room for improvement. ONE A DAY's primary strength is in Multivitamins, where it averages 4.7★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 5 ONE A DAY products available to US shoppers · last analyzed August 12, 2026.
How ONE A DAY Compares
ONE A DAY | Most Popular Centrum | Highest Rated Nature Made | |
|---|---|---|---|
| Avg Rating | 4.7★ | 4.75★ | 4.66★ |
| Total Reviews | 144,127 | 80,219 | 56,115 |
| Avg Price | $14 | $15 | $12 |
| Brand Score | A- | A- | A- |
Show more details
| Products | 5 | 4 | 9 |
| Quality Rate | 100% | 100% | 100% |
| Categories | 1 | 1 | 1 |
ONE A DAY
Avg Rating: 4.7★
Reviews: 144,127
Avg Price: $14
100% rated 4+★
Our Top 3 from ONE A DAY
ONE A DAY Multivitamin
4.7★ with 57K reviews — top-rated in Multivitamins
ONE A DAY Proactive 65+ Multivitamin
4.7★ with 16K reviews — top-rated in Multivitamins
ONE A DAY Women's Petites Multivitamin
4.7★ with 38K reviews — top-rated in Multivitamins
Where ONE A DAY Is Strongest
Multivitamins
View all →
What You'll Spend on ONE A DAY
Most ONE A DAY products fall between $12 and $17.
ONE A DAY sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About ONE A DAY
Aggregated from review themes across 5 ONE A DAY products.
- Increased energy and vitality
- Easy to take, no aftertaste
- Great value and cost-effectiveness
- Large pill size difficult to swallow
- May cause stomach upset if taken without food
Expert Coverage
3 ONE A DAY products have coverage from independent expert publications: Wirecutter, Cnet. Source links in References.
Where to Buy ONE A DAY
ONE A DAY products are available on Amazon — 5 products across 1 categories.
Browse ONE A DAY on Amazon →Featured in Our Reviews
Brand Bottom Line
- Brand Score
- A-
- Best Product
- Multivitamin ($14) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Centrum (Score A-) · Nature Made (Score A-)
ONE A DAY pairs strong quality with accessible pricing — an easy recommendation. Start with the Multivitamin.
Frequently Asked Questions
Is ONE A DAY a good brand?
ONE A DAY earns a Brand Score of A- on Mubboo. 100% of its 5 products are rated 4 stars or above, which puts it among the most consistent brands in Multivitamins. The main consideration is pricing — ONE A DAY products average $14, in line with the category average.
What is the best ONE A DAY product to buy?
Based on 57K reviews and a Mubboo Score of A+, the Multivitamin ($14) is ONE A DAY's top pick. For a budget option, the Proactive 65+ Multivitamin ($11) delivers 4.7★ at 18% of the cost.
Is ONE A DAY worth the premium price?
ONE A DAY prices close to the category average ($14 vs $17), so you're not paying a brand premium.
ONE A DAY vs Centrum: which is better?
ONE A DAY scores A- vs Centrum's A-. ONE A DAY trails slightly on rating (4.7★ vs 4.75★), while Centrum has fewer total reviews (80K vs 144K).
Sources & References
Mubboo may earn a commission on purchases made through affiliate links. This does not affect our Brand Score, product rankings, or editorial judgments.