ROKU
Brand Score A+34 products · 7 categories · Avg 4.57★ · 776,587 reviews
Price range $29 – $478
Last analyzed: June 20, 2026
Browse products ↓Quick Take on ROKU
Score: A+- •Nearly every product (100%) earns 4+ stars — this brand rarely disappoints
- •Backed by 777K reviews from verified buyers — extensive real-world testing
- •Active in 7 categories — a broad lineup if you want to stay with one brand
- •Priced below the category average — verify individual specs match your needs before buying
ROKU Express
4.7★ with 179K reviews — top-rated in streaming media players
Brand Score: A+
A+ in streaming media players — ROKU's 34 products average 4.57★ across 7 categories, with streaming media players as the strongest line (4.58★ avg).
ROKU earns a Brand Score of A+ on Mubboo, based on analysis of 34 products across 7 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Market presence (88/100) is the area with the most room for improvement. ROKU's primary strength is in streaming media players, where it averages 4.58★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 34 ROKU products · last analyzed June 20, 2026.
Our Top 3 from ROKU
ROKU Express
4.7★ with 179K reviews — top-rated in streaming media players
ROKU Streaming Stick HD
4.7★ with 20K reviews — top-rated in Streaming Devices
ROKU Streaming Stick+
4.7★ with 126K reviews — top-rated in streaming media players
Where ROKU Is Strongest
streaming media players
Streaming Devices
View all →
What You'll Spend on ROKU
Most ROKU products fall between $29 and $478.
ROKU sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About ROKU
Aggregated from review themes across 32 ROKU products.
- Easy setup and user-friendly interface
- Reliable performance and smooth streaming
- Great value for money
- Ease of setup and user-friendly interface
- Remote lacks TV controls, power/volume, and durability issues
- Compatibility problems with some older TVs
- USB power cable unreliable or causes insufficient power/boot delays
Expert Coverage
4 ROKU products have coverage from independent expert publications: Techradar, Wirecutter. Source links in References.
Where to Buy ROKU
ROKU products are available on Amazon — 34 products across 7 categories.
Browse ROKU on Amazon →Featured in Our Reviews
Brand Bottom Line
- Brand Score
- A+
- Best Product
- Express ($35) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- see category page
ROKU pairs strong quality with accessible pricing — an easy recommendation. Start with the Express.
Frequently Asked Questions
Is ROKU a good brand?
ROKU earns a Brand Score of A+ on Mubboo. 100% of its 34 products are rated 4 stars or above, which puts it among the most consistent brands in streaming media players. The main consideration is pricing — ROKU products average $92, $106 below the category average.
What is the best ROKU product to buy?
Based on 179K reviews and a Mubboo Score of A+, the Express ($35) is ROKU's top pick. For a budget option, the Streaming Stick HD ($29) delivers 4.7★ at 17% of the cost.
Is ROKU worth the premium price?
ROKU prices close to the category average ($92 vs $198), so you're not paying a brand premium.
Sources & References
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