SMITH
Brand Score B5 products · 1 categories · Avg 4.72★ · 6,268 reviews
Price range $78 – $150
Last analyzed: June 3, 2026
Browse products ↓Quick Take on SMITH
Score: B- •100% of products carry a 4-star rating or higher — exceptionally consistent
- •Focused on Bike Helmets, where it averages 4.72★
- •Typically $32 more than comparable products in its categories — you're paying for the SMITH name
- •A narrow lineup (1 category) — limited options if you want range
SMITH Engage MTB Cycling Helmet
4.8★ with 985 reviews — top-rated in Bike Helmets
Brand Score: B
B in Bike Helmets — SMITH's 5 products average 4.72★ across 1 category, with Bike Helmets as the strongest line (4.72★ avg).
SMITH earns a Brand Score of B on Mubboo, based on analysis of 5 products across 1 category. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (13/100) is the area with the most room for improvement. SMITH's primary strength is in Bike Helmets, where it averages 4.72★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 5 SMITH products · last analyzed June 3, 2026.
How SMITH Compares
SMITH | Most Popular OutdoorMaster | Highest Rated Schwinn | Best Value BELL | |
|---|---|---|---|---|
| Avg Rating | 4.72★ | 4.64★ | 4.67★ | 4.4★ |
| Total Reviews | 6,268 | 47,803 | 18,047 | 5,518 |
| Avg Price | $103 | $43 | $27 | $26 |
| Brand Score | B | B+ | B+ | B+ |
Show more details
| Products | 5 | 5 | 3 | 3 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 1 | 1 | 1 | 1 |
SMITH
Avg Rating: 4.72★
Reviews: 6,268
Avg Price: $103
100% rated 4+★
Our Top 3 from SMITH
SMITH Engage MTB Cycling Helmet
4.8★ with 985 reviews — top-rated in Bike Helmets
SMITH Signal Cycling Helmet
4.7★ with 1.6K reviews — top-rated in Bike Helmets
SMITH Signal Cycling Helmet
4.7★ with 1.6K reviews — top-rated in Bike Helmets
Where SMITH Is Strongest
Bike Helmets
View all →
What You'll Spend on SMITH
Most SMITH products fall between $78 and $150.
SMITH is a premium brand — expect to pay more, but quality consistency (100% rated 4+★) suggests the premium is justified for most product lines.
What People Say About SMITH
Aggregated from review themes across 5 SMITH products.
- Comfort and lightweight
- Adjustable and secure fit
- Durable and protective
- Sizing runs small or odd shape
- Bulkiness for some activities
- Goggles produce glare in sunlight
Expert Coverage
4 SMITH products have coverage from independent expert publications: Wirecutter. Source links in References.
Where to Buy SMITH
SMITH products are available on Amazon — 5 products across 1 categories.
Browse SMITH on Amazon →Brand Bottom Line
- Brand Score
- B
- Best Product
- Engage MTB Cycling Helmet ($150) Buy on Amazon →
- Price Level
- Premium — avg $32 above category
- Quality
- 100% of products rated 4+★
- Best For
- Buyers who prioritize consistency over price
- Alternatives
- OutdoorMaster (Score B+) · Schwinn (Score B+)
SMITH is a solid choice in Bike Helmets, with a few standouts worth a look. Start with the Engage MTB Cycling Helmet.
Frequently Asked Questions
Is SMITH a good brand?
SMITH earns a Brand Score of B on Mubboo. 100% of its 5 products are rated 4 stars or above, which puts it among the most consistent brands in Bike Helmets. The main consideration is pricing — SMITH products average $103, $32 above the category average.
What is the best SMITH product to buy?
Based on 985 reviews and a Mubboo Score of A+, the Engage MTB Cycling Helmet ($150) is SMITH's top pick. For a budget option, the Signal Cycling Helmet ($95) delivers 4.7★ at 37% of the cost.
Is SMITH worth the premium price?
SMITH averages $32 more than the typical Bike Helmets product. Whether that's worth it depends on what you prioritize: the brand delivers consistent quality (100% rated 4+★), which reduces the risk of buyer's remorse.
SMITH vs OutdoorMaster: which is better?
SMITH scores B vs OutdoorMaster's B+. SMITH edges ahead on average rating (4.72★ vs 4.64★), while OutdoorMaster has more total reviews (48K vs 6.3K).
Sources & References
Mubboo may earn a commission on purchases made through affiliate links. This does not affect our Brand Score, product rankings, or editorial judgments.