TAZO
Brand Score B+6 products · 1 categories · Avg 4.63★ · 27,579 reviews
Price range $4 – $7
Last analyzed: June 5, 2026
Browse products ↓Quick Take on TAZO
Score: B+- •Nearly every product (100%) earns 4+ stars — this brand rarely disappoints
- •28K buyer reviews across the lineup — a well-established track record
- •A specialist in Tea Bags (4.63★ average) rather than a generalist
- •Priced below the category average — verify individual specs match your needs before buying
- •A narrow lineup (1 category) — limited options if you want range
TAZO Wild Sweet Orange Herbal Tea Bags 20-Count Caffeine
4.7★ with 12K reviews — top-rated in Tea Bags
Brand Score: B+
B+ in Tea Bags — TAZO's 6 products average 4.63★ across 1 category, with Tea Bags as the strongest line (4.63★ avg).
TAZO earns a Brand Score of B+ on Mubboo, based on analysis of 6 products across 1 category. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (13/100) is the area with the most room for improvement. TAZO's primary strength is in Tea Bags, where it averages 4.63★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 6 TAZO products · last analyzed June 5, 2026.
How TAZO Compares
TAZO | Most Popular Taylors of Harrogate | Highest Rated Twinings | Best Value Celestial Seasonings | |
|---|---|---|---|---|
| Avg Rating | 4.63★ | 4.6★ | 4.74★ | 4.7★ |
| Total Reviews | 27,579 | 49,317 | 24,542 | 17,411 |
| Avg Price | $5 | $9 | $12 | $3 |
| Brand Score | B+ | B+ | B+ | B+ |
Show more details
| Products | 6 | 6 | 5 | 3 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 1 | 1 | 1 | 1 |
TAZO
Avg Rating: 4.63★
Reviews: 27,579
Avg Price: $5
100% rated 4+★
Taylors of Harrogate
Avg Rating: 4.6★
Reviews: 49,317
Avg Price: $9
100% rated 4+★
Celestial Seasonings
Avg Rating: 4.7★
Reviews: 17,411
Avg Price: $3
100% rated 4+★
Our Top 3 from TAZO
TAZO Wild Sweet Orange Herbal Tea Bags 20-Count Caffeine
4.7★ with 12K reviews — top-rated in Tea Bags
TAZO Organic Chai Black Tea Bags
4.6★ with 1.3K reviews — top-rated in Tea Bags
TAZO Passion Herbal Tea Bags
4.7★ with 12K reviews — top-rated in Tea Bags
Where TAZO Is Strongest
Tea Bags
View all →
What You'll Spend on TAZO
Most TAZO products fall between $4 and $7.
TAZO sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About TAZO
Aggregated from review themes across 6 TAZO products.
- Flavor and taste
- Smooth and non-bitter
- Aroma
- Shipping damage to boxes
- Disliked certain included flavors
Expert Coverage
5 TAZO products have coverage from independent expert publications: Wirecutter. Source links in References.
Where to Buy TAZO
TAZO products are available on Amazon — 6 products across 1 categories.
Browse TAZO on Amazon →Featured in Our Reviews
Brand Bottom Line
- Brand Score
- B+
- Best Product
- Wild Sweet Orange Herbal Tea Bags 20-Count Caffeine ($4) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Taylors of Harrogate (Score B+) · Twinings (Score B+)
TAZO delivers dependable value — start with its best-reviewed products. Start with the Wild Sweet Orange Herbal Tea Bags 20-Count Caffeine.
Frequently Asked Questions
Is TAZO a good brand?
TAZO earns a Brand Score of B+ on Mubboo. 100% of its 6 products are rated 4 stars or above, which puts it among the most consistent brands in Tea Bags. The main consideration is pricing — TAZO products average $5, $8 below the category average.
What is the best TAZO product to buy?
Based on 12K reviews and a Mubboo Score of A+, the Wild Sweet Orange Herbal Tea Bags 20-Count Caffeine ($4) is TAZO's top pick. For a budget option, the Organic Chai Black Tea Bags ($4) delivers 4.6★ at 4% of the cost.
Is TAZO worth the premium price?
TAZO prices close to the category average ($5 vs $12), so you're not paying a brand premium.
TAZO vs Taylors of Harrogate: which is better?
TAZO scores B+ vs Taylors of Harrogate's B+. TAZO edges ahead on average rating (4.63★ vs 4.6★), while Taylors of Harrogate has more total reviews (49K vs 28K).
Sources & References
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