The Honest Company
Brand Score A+18 products · 8 categories · Avg 4.44★ · 320,466 reviews
Price range $5 – $45
Last analyzed: June 20, 2026
Browse products ↓Quick Take on The Honest Company
Score: A+- •Three out of four products earn 4+ stars — a solid track record
- •320K real buyer reviews — one of the most vetted brands in bathing
- •8 categories deep — versatile beyond just bathing
- •Priced below the category average — verify individual specs match your needs before buying
The Honest Company 2-in-1 Baby Shampoo & Body Wash
4.7★ with 46K reviews — top-rated in bathing
Brand Score: A+
A+ in bathing — The Honest Company's 18 products average 4.44★ across 8 categories, with bathing as the strongest line (4.7★ avg).
The Honest Company earns a Brand Score of A+ on Mubboo, based on analysis of 18 products across 8 categories. Value positioning (100/100) is the brand's strongest dimension. Market presence (82/100) is the area with the most room for improvement. The Honest Company's primary strength is in bathing, where it averages 4.7★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 18 The Honest Company products · last analyzed June 20, 2026.
How The Honest Company Compares
The Honest Company | Most Popular Johnson's Baby | Highest Rated Baby Dove | Best Value Amazon Basics | |
|---|---|---|---|---|
| Avg Rating | 4.44★ | 4.65★ | 4.8★ | 4.57★ |
| Total Reviews | 320,466 | 123,636 | 32,873 | 6,271 |
| Avg Price | $19 | $9 | $10 | $3 |
| Brand Score | A+ | A- | B+ | B+ |
Show more details
| Products | 18 | 15 | 3 | 3 |
| Quality Rate | 89% | 100% | 100% | 100% |
| Categories | 8 | 1 | 1 | 1 |
The Honest Company
Avg Rating: 4.44★
Reviews: 320,466
Avg Price: $19
89% rated 4+★
Johnson's Baby
Avg Rating: 4.65★
Reviews: 123,636
Avg Price: $9
100% rated 4+★
Our Top 3 from The Honest Company
The Honest Company 2-in-1 Baby Shampoo & Body Wash
4.7★ with 46K reviews — top-rated in bathing
The Honest Company Hypoallergenic Diaper Rash Cream
4.6★ with 11K reviews — top-rated in grooming
The Honest Company Conditioning Hair Detangler
4.5★ with 55K reviews — top-rated in detanglers
Where The Honest Company Is Strongest
bathing
shampoo and conditioner
What You'll Spend on The Honest Company
Most The Honest Company products fall between $5 and $45.
The Honest Company sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About The Honest Company
Aggregated from review themes across 17 The Honest Company products.
- Effective detangling
- Gentle and pain-free
- Leaves hair smooth, soft, and shiny
- Fast and effective relief from dandruff and scalp issues
- Packaging issues (spray bottle clogs or missing lid)
- Strips out conditioner and causes frizz on dry hair
- Can feel heavy if too much is applied
Where to Buy The Honest Company
The Honest Company products are available on Amazon — 18 products across 8 categories.
Browse The Honest Company on Amazon →Brand Bottom Line
- Brand Score
- A+
- Best Product
- 2-in-1 Baby Shampoo & Body Wash ($11) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 89% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Johnson's Baby (Score A-) · Baby Dove (Score B+)
The Honest Company pairs strong quality with accessible pricing — an easy recommendation. Start with the 2-in-1 Baby Shampoo & Body Wash.
Frequently Asked Questions
Is The Honest Company a good brand?
The Honest Company earns a Brand Score of A+ on Mubboo. 89% of its 18 products are rated 4 stars or above, which puts it among the most consistent brands in bathing. The main consideration is pricing — The Honest Company products average $20, $7 below the category average.
What is the best The Honest Company product to buy?
Based on 46K reviews and a Mubboo Score of A+, the 2-in-1 Baby Shampoo & Body Wash ($11) is The Honest Company's top pick. For a budget option, the Hypoallergenic Diaper Rash Cream ($5) delivers 4.6★ at 52% of the cost.
Is The Honest Company worth the premium price?
The Honest Company prices close to the category average ($20 vs $27), so you're not paying a brand premium.
The Honest Company vs Johnson's Baby: which is better?
The Honest Company scores A+ vs Johnson's Baby's A-. The Honest Company trails slightly on rating (4.44★ vs 4.65★), while Johnson's Baby has fewer total reviews (124K vs 320K).
Sources & References
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