The North Face
Brand Score B+5 products · 2 categories · Avg 4.64★ · 43,595 reviews
Price range $70 – $150
Last analyzed: August 12, 2026
Quick Take on The North Face
Score: B+- •100% of products carry a 4-star rating or higher — exceptionally consistent
- •44K+ reviews give a reliable read on real-world quality
- •Focused on Everyday Backpacks, where it averages 4.7★
- •Typically $36 more than comparable products in its categories — you're paying for the The North Face name
- •A narrow lineup (2 categories) — limited options if you want range
The North Face Women's Jester Everyday Laptop Backpack
4.7★ with 18K reviews — top-rated in Everyday Backpacks
Brand Score: B+
B+ in Everyday Backpacks — The North Face's 5 products average 4.64★ across 2 categories, with Everyday Backpacks as the strongest line (4.7★ avg).
The North Face earns a Brand Score of B+ on Mubboo, based on analysis of 5 products across 2 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (25/100) is the area with the most room for improvement. The North Face's primary strength is in Everyday Backpacks, where it averages 4.7★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 5 The North Face products available to US shoppers · last analyzed August 12, 2026.
Our Top 3 from The North Face
The North Face Women's Jester Everyday Laptop Backpack
4.7★ with 18K reviews — top-rated in Everyday Backpacks
The North Face Vault Everyday Laptop Backpack
4.7★ with 3.9K reviews — top-rated in Everyday Backpacks
The North Face Borealis Commuter Laptop Backpack
4.7★ with 15K reviews — top-rated in Everyday Backpacks
Where The North Face Is Strongest
Everyday Backpacks
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Hiking Boots
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What You'll Spend on The North Face
Most The North Face products fall between $70 and $150.
The North Face is a premium brand — expect to pay more, but quality consistency (100% rated 4+★) suggests the premium is justified for most product lines.
What People Say About The North Face
Aggregated from review themes across 1 The North Face products.
- Exceptional comfort right out of the box
- Reliable grip and traction on varied surfaces
- True-to-size fit with room for inserts or wide feet
- Insufficient ankle support for rough terrain
- Sizing runs slightly large for some
- Upper material may fail or disintegrate after extended use
Expert Coverage
5 The North Face products have coverage from independent expert publications: Wirecutter. Source links in References.
Where to Buy The North Face
The North Face products are available on Amazon — 5 products across 2 categories.
Browse The North Face on Amazon →Featured in Our Reviews
Brand Bottom Line
- Brand Score
- B+
- Best Product
- Women's Jester Everyday Laptop Backpack ($90) Buy on Amazon →
- Price Level
- Premium — avg $36 above category
- Quality
- 100% of products rated 4+★
- Best For
- Buyers who prioritize consistency over price
- Alternatives
- see category page
The North Face is a solid choice in Everyday Backpacks, with a few standouts worth a look. Start with the Women's Jester Everyday Laptop Backpack.
Frequently Asked Questions
Is The North Face a good brand?
The North Face earns a Brand Score of B+ on Mubboo. 100% of its 5 products are rated 4 stars or above, which puts it among the most consistent brands in Everyday Backpacks. The main consideration is pricing — The North Face products average $105, $36 above the category average.
What is the best The North Face product to buy?
Based on 18K reviews and a Mubboo Score of A+, the Women's Jester Everyday Laptop Backpack ($90) is The North Face's top pick. For a budget option, the Vault Everyday Laptop Backpack ($70) delivers 4.7★ at 22% of the cost.
Is The North Face worth the premium price?
The North Face averages $36 more than the typical Everyday Backpacks product. Whether that's worth it depends on what you prioritize: the brand delivers consistent quality (100% rated 4+★), which reduces the risk of buyer's remorse.
Sources & References
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