The North Face
Brand Score A70 products · 11 categories · Avg 4.53★ · 133,300 reviews
Price range $40 – $350
Last analyzed: June 8, 2026
Browse products ↓Quick Take on The North Face
Score: A- •100% of products carry a 4-star rating or higher — exceptionally consistent
- •133K+ people have weighed in — few brands have this level of market feedback
- •Spans 11 product categories, strongest in Everyday Backpacks
- •Typically $46 more than comparable products in its categories — you're paying for the The North Face name
The North Face Jester Everyday Laptop Backpack
4.8★ with 2.2K reviews — top-rated in Everyday Backpacks
Brand Score: A
A in Everyday Backpacks — The North Face's 70 products average 4.53★ across 11 categories, with Everyday Backpacks as the strongest line (4.68★ avg).
The North Face earns a Brand Score of A on Mubboo, based on analysis of 70 products across 11 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Value positioning (69/100) is the area with the most room for improvement. The North Face's primary strength is in Everyday Backpacks, where it averages 4.68★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 70 The North Face products · last analyzed June 8, 2026.
How The North Face Compares
The North Face | Most Popular Osprey | |
|---|---|---|
| Avg Rating | 4.53★ | 4.69★ |
| Total Reviews | 133,300 | 8,440 |
| Avg Price | $123 | $110 |
| Brand Score | A | B |
Show more details
| Products | 70 | 8 |
| Quality Rate | 100% | 100% |
| Categories | 11 | 2 |
The North Face
Avg Rating: 4.53★
Reviews: 133,300
Avg Price: $123
100% rated 4+★
Our Top 3 from The North Face
The North Face Jester Everyday Laptop Backpack
4.8★ with 2.2K reviews — top-rated in Everyday Backpacks
The North Face Etip Recycled Gloves
4.4★ with 3.4K reviews — a solid choice in Winter Gloves
The North Face Women's Jester Everyday Laptop Backpack
4.7★ with 18K reviews — top-rated in Everyday Backpacks
Where The North Face Is Strongest
Everyday Backpacks
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Rain Jackets
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What You'll Spend on The North Face
Most The North Face products fall between $40 and $350.
The North Face is a premium brand — expect to pay more, but quality consistency (100% rated 4+★) suggests the premium is justified for most product lines.
What People Say About The North Face
Aggregated from review themes across 40 The North Face products.
- Touchscreen functionality
- Warmth
- Comfort and fit
- Lightweight and breathable
- Insufficient warmth in extreme cold
- Inconsistent touchscreen performance
- Sizing and fit issues
Expert Coverage
19 The North Face products have coverage from independent expert publications: Wirecutter. Source links in References.
Where to Buy The North Face
The North Face products are available on Amazon — 70 products across 11 categories.
Browse The North Face on Amazon →Featured in Our Reviews
Brand Bottom Line
- Brand Score
- A
- Best Product
- Jester Everyday Laptop Backpack ($90) Buy on Amazon →
- Price Level
- Premium — avg $46 above category
- Quality
- 100% of products rated 4+★
- Best For
- Buyers who prioritize consistency over price
- Alternatives
- Osprey (Score B)
The North Face is a safe bet if you value consistency over bargain pricing. Start with the Jester Everyday Laptop Backpack.
Frequently Asked Questions
Is The North Face a good brand?
The North Face earns a Brand Score of A on Mubboo. 100% of its 70 products are rated 4 stars or above, which puts it among the most consistent brands in Everyday Backpacks. The main consideration is pricing — The North Face products average $135, $46 above the category average.
What is the best The North Face product to buy?
Based on 2.2K reviews and a Mubboo Score of A, the Jester Everyday Laptop Backpack ($90) is The North Face's top pick. For a budget option, the Etip Recycled Gloves ($50) delivers 4.4★ at 44% of the cost.
Is The North Face worth the premium price?
The North Face averages $46 more than the typical Everyday Backpacks product. Whether that's worth it depends on what you prioritize: the brand delivers consistent quality (100% rated 4+★), which reduces the risk of buyer's remorse.
The North Face vs Osprey: which is better?
The North Face scores A vs Osprey's B. The North Face trails slightly on rating (4.53★ vs 4.69★), while Osprey has fewer total reviews (8.4K vs 133K).
Sources & References
Mubboo may earn a commission on purchases made through affiliate links. This does not affect our Brand Score, product rankings, or editorial judgments.