Tide
Brand Score A18 products · 2 categories · Avg 4.78★ · 746,297 reviews
Price range $7 – $37
Last analyzed: June 19, 2026
Browse products ↓Quick Take on Tide
Score: A- •Nearly every product (100%) earns 4+ stars — this brand rarely disappoints
- •Backed by 746K reviews from verified buyers — extensive real-world testing
- •A specialist in Laundry Detergents (4.78★ average) rather than a generalist
- •A narrow lineup (2 categories) — limited options if you want range
Tide Odor Defense + Oxi Laundry Detergent Pacs
4.9★ with 11K reviews — top-rated in laundry
Brand Score: A
A in Laundry Detergents — Tide's 18 products average 4.78★ across 2 categories, with Laundry Detergents as the strongest line (4.78★ avg).
Tide earns a Brand Score of A on Mubboo, based on analysis of 18 products across 2 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (25/100) is the area with the most room for improvement. Tide's primary strength is in Laundry Detergents, where it averages 4.78★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 18 Tide products · last analyzed June 19, 2026.
How Tide Compares
Tide | Most Popular Arm & Hammer | Highest Rated Gain | Best Value Persil | |
|---|---|---|---|---|
| Avg Rating | 4.78★ | 4.7★ | 4.82★ | 4.78★ |
| Total Reviews | 746,297 | 125,519 | 102,230 | 31,668 |
| Avg Price | $19 | $12 | $16 | $18 |
| Brand Score | A | A- | A- | B+ |
Show more details
| Products | 18 | 8 | 6 | 4 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 2 | 1 | 1 | 1 |
Tide
Avg Rating: 4.78★
Reviews: 746,297
Avg Price: $19
100% rated 4+★
Our Top 3 from Tide
Tide Odor Defense + Oxi Laundry Detergent Pacs
4.9★ with 11K reviews — top-rated in laundry
Tide Travel Sink Packets
4.7★ with 9.4K reviews — top-rated in laundry
Tide PODS Laundry Detergent Pacs
4.8★ with 263K reviews — top-rated in Laundry Detergents
Where Tide Is Strongest
Laundry Detergents
View all →
laundry
What You'll Spend on Tide
Most Tide products fall between $7 and $37.
Tide prices in line with the category average — a balanced mix of cost and quality.
What People Say About Tide
Aggregated from review themes across 18 Tide products.
- Effective cleaning and stain removal
- Fresh, pleasant scent or lack of overpowering fragrance
- Gentle on sensitive skin
- Odor elimination and long-lasting freshness
- Occasional residue or incomplete dissolving with pods/sheets
- Packaging leaks during shipping
- Scent may be too strong for some users
Expert Coverage
9 Tide products have coverage from independent expert publications: Wirecutter. Source links in References.
Where to Buy Tide
Tide products are available on Amazon — 18 products across 2 categories.
Browse Tide on Amazon →Featured in Our Reviews
Brand Bottom Line
- Brand Score
- A
- Best Product
- Odor Defense + Oxi Laundry Detergent Pacs ($20) Buy on Amazon →
- Price Level
- Mid-range — near category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Arm & Hammer (Score A-) · Gain (Score A-)
Consistent ratings and fair prices make Tide a low-risk pick. Start with the Odor Defense + Oxi Laundry Detergent Pacs.
Frequently Asked Questions
Is Tide a good brand?
Tide earns a Brand Score of A on Mubboo. 100% of its 18 products are rated 4 stars or above, which puts it among the most consistent brands in Laundry Detergents. The main consideration is pricing — Tide products average $19, in line with the category average.
What is the best Tide product to buy?
Based on 11K reviews and a Mubboo Score of A, the Odor Defense + Oxi Laundry Detergent Pacs ($20) is Tide's top pick. For a budget option, the Travel Sink Packets ($7) delivers 4.7★ at 67% of the cost.
Is Tide worth the premium price?
Tide prices close to the category average ($19 vs $18), so you're not paying a brand premium.
Tide vs Arm & Hammer: which is better?
Tide scores A vs Arm & Hammer's A-. Tide edges ahead on average rating (4.78★ vs 4.7★), while Arm & Hammer has fewer total reviews (126K vs 746K).
Sources & References
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