TOSHIBA
Brand Score B+16 products · 6 categories · Avg 4.29★ · 94,214 reviews
Price range $95 – $2298
Last analyzed: June 17, 2026
Browse products ↓Quick Take on TOSHIBA
Score: B+- •Three out of four products earn 4+ stars — a solid track record
- •94K buyer reviews across the lineup — a well-established track record
- •Active in 6 categories — a broad lineup if you want to stay with one brand
TOSHIBA Canvio Basics 1TB Portable External Hard Drive USB
4.6★ with 20K reviews — top-rated in External Hard Drives
Brand Score: B+
B+ in Microwave Ovens — TOSHIBA's 16 products average 4.29★ across 6 categories, with Microwave Ovens as the strongest line (4.38★ avg).
TOSHIBA earns a Brand Score of B+ on Mubboo, based on analysis of 16 products across 6 categories. Value positioning (92/100) is the brand's strongest dimension. Market presence (74/100) is the area with the most room for improvement. TOSHIBA's primary strength is in Microwave Ovens, where it averages 4.38★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 16 TOSHIBA products · last analyzed June 17, 2026.
How TOSHIBA Compares
TOSHIBA | Most Popular Panasonic | |
|---|---|---|
| Avg Rating | 4.29★ | 4.23★ |
| Total Reviews | 94,214 | 9,535 |
| Avg Price | $392 | $333 |
| Brand Score | B+ | B- |
Show more details
| Products | 16 | 3 |
| Quality Rate | 75% | 100% |
| Categories | 6 | 1 |
TOSHIBA
Avg Rating: 4.29★
Reviews: 94,214
Avg Price: $392
75% rated 4+★
Our Top 3 from TOSHIBA
TOSHIBA Canvio Basics 1TB Portable External Hard Drive USB
4.6★ with 20K reviews — top-rated in External Hard Drives
TOSHIBA Mini Rice Cooker
4.5★ with 3.5K reviews — top-rated in Rice Cookers
TOSHIBA EM131A5C-BS Countertop Microwave Ovens 1.2 Cu Ft
4.4★ with 32K reviews — a solid choice in Microwave Ovens
Where TOSHIBA Is Strongest
Microwave Ovens
View all →
External Hard Drives
View all →What You'll Spend on TOSHIBA
Most TOSHIBA products fall between $95 and $2298.
TOSHIBA prices in line with the category average — a balanced mix of cost and quality.
What People Say About TOSHIBA
Aggregated from review themes across 15 TOSHIBA products.
- Compact size and space efficiency
- Powerful and even heating
- Easy to use with straightforward controls
- Picture quality
- Noise levels higher than expected
- Reliability issues and early failures
- Confusing button layouts causing accidental input
Expert Coverage
8 TOSHIBA products have coverage from independent expert publications: Wirecutter, Rtings, Cnet. Source links in References.
Where to Buy TOSHIBA
TOSHIBA products are available on Amazon — 16 products across 6 categories.
Browse TOSHIBA on Amazon →Featured in Our Reviews
Brand Bottom Line
- Brand Score
- B+
- Best Product
- Canvio Basics 1TB Portable External Hard Drive USB ($100) Buy on Amazon →
- Price Level
- Mid-range — near category average
- Quality
- 75% of products rated 4+★
- Best For
- Shoppers comparing options within Microwave Ovens
- Alternatives
- Panasonic (Score B-)
TOSHIBA delivers dependable value — start with its best-reviewed products. Start with the Canvio Basics 1TB Portable External Hard Drive USB.
Frequently Asked Questions
Is TOSHIBA a good brand?
TOSHIBA earns a Brand Score of B+ on Mubboo. 75% of its 16 products are rated 4 stars or above, which puts it in the reliable range in Microwave Ovens. The main consideration is pricing — TOSHIBA products average $392, $44 above the category average.
What is the best TOSHIBA product to buy?
Based on 20K reviews and a Mubboo Score of A+, the Canvio Basics 1TB Portable External Hard Drive USB ($100) is TOSHIBA's top pick. For a budget option, the Mini Rice Cooker ($95) delivers 4.5★ at 5% of the cost.
Is TOSHIBA worth the premium price?
TOSHIBA averages $44 more than the typical Microwave Ovens product. Whether that's worth it depends on what you prioritize: quality varies by product line — check individual reviews before buying.
TOSHIBA vs Panasonic: which is better?
TOSHIBA scores B+ vs Panasonic's B-. TOSHIBA edges ahead on average rating (4.29★ vs 4.23★), while Panasonic has fewer total reviews (9.5K vs 94K).
Sources & References
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