Vicks
Brand Score A-8 products · 5 categories · Avg 4.38★ · 60,730 reviews
Price range $10 – $50
Last analyzed: June 19, 2026
Browse products ↓Quick Take on Vicks
Score: A-- •88% of products rated 4+ stars — reliably good quality
- •61K buyer reviews across the lineup — a well-established track record
- •5 categories deep — versatile beyond just Humidifiers
- •Priced below the category average — verify individual specs match your needs before buying
Vicks , VapoShower Plus, Shower Steamers, Eucalyptus
4.5★ with 21K reviews — top-rated in bath and bathing accessories
Brand Score: A-
A- in Humidifiers — Vicks's 8 products average 4.38★ across 5 categories, with Humidifiers as the strongest line (4.35★ avg).
Vicks earns a Brand Score of A- on Mubboo, based on analysis of 8 products across 5 categories. Value positioning (100/100) is the brand's strongest dimension. Category depth (63/100) is the area with the most room for improvement. Vicks's primary strength is in Humidifiers, where it averages 4.35★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 8 Vicks products · last analyzed June 19, 2026.
How Vicks Compares
Vicks | Most Popular hOmeLabs | Highest Rated DampRid | Best Value Vacplus | |
|---|---|---|---|---|
| Avg Rating | 4.38★ | 4.5★ | 4.57★ | 4.37★ |
| Total Reviews | 60,730 | 85,697 | 17,574 | 18,574 |
| Avg Price | $20 | $210 | $28 | $23 |
| Brand Score | A- | B+ | B+ | B+ |
Show more details
| Products | 8 | 3 | 6 | 3 |
| Quality Rate | 88% | 100% | 100% | 100% |
| Categories | 5 | 2 | 1 | 1 |
Vicks
Avg Rating: 4.38★
Reviews: 60,730
Avg Price: $20
88% rated 4+★
Our Top 3 from Vicks
Vicks , VapoShower Plus, Shower Steamers, Eucalyptus
4.5★ with 21K reviews — top-rated in bath and bathing accessories
Vicks SpeedRead Digital Thermometer
4.5★ with 3K reviews — top-rated in Digital Thermometers
Vicks Filter-Free Ultrasonic Humidifier
4.5★ with 18K reviews — top-rated in Humidifiers
Where Vicks Is Strongest
Humidifiers
View all →
bath and bathing accessories
What You'll Spend on Vicks
Most Vicks products fall between $10 and $50.
Vicks sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About Vicks
Aggregated from review themes across 6 Vicks products.
- Relaxation and stress relief
- Pleasant and refreshing scents
- Value for money
- Quiet operation
- Scent may be overpowering or inconsistent
- Can be slightly drying for some skin types
- Product size may be smaller than expected
Expert Coverage
2 Vicks products have coverage from independent expert publications: Rtings. Source links in References.
Where to Buy Vicks
Vicks products are available on Amazon — 8 products across 5 categories.
Browse Vicks on Amazon →Featured in Our Reviews
Brand Bottom Line
- Brand Score
- A-
- Best Product
- , VapoShower Plus, Shower Steamers, Eucalyptus ($25) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 88% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- hOmeLabs (Score B+) · DampRid (Score B+)
Consistent ratings and fair prices make Vicks a low-risk pick. Start with the , VapoShower Plus, Shower Steamers, Eucalyptus.
Frequently Asked Questions
Is Vicks a good brand?
Vicks earns a Brand Score of A- on Mubboo. 88% of its 8 products are rated 4 stars or above, which puts it among the most consistent brands in Humidifiers. The main consideration is pricing — Vicks products average $20, $29 below the category average.
What is the best Vicks product to buy?
Based on 21K reviews and a Mubboo Score of A+, the , VapoShower Plus, Shower Steamers, Eucalyptus ($25) is Vicks's top pick. For a budget option, the SpeedRead Digital Thermometer ($10) delivers 4.5★ at 60% of the cost.
Is Vicks worth the premium price?
Vicks prices close to the category average ($20 vs $49), so you're not paying a brand premium.
Vicks vs hOmeLabs: which is better?
Vicks scores A- vs hOmeLabs's B+. Vicks trails slightly on rating (4.38★ vs 4.5★), while hOmeLabs has more total reviews (86K vs 61K).
Sources & References
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