VIKING
Brand Score B-7 products · 3 categories · Avg 4.69★ · 8,765 reviews
Price range $8 – $160
Last analyzed: June 20, 2026
Browse products ↓Quick Take on VIKING
Score: B-- •Nearly every product (100%) earns 4+ stars — this brand rarely disappoints
- •A specialist in tools and equipment (4.7★ average) rather than a generalist
- •Expect to pay around $29 above the category norm — VIKING sits at the premium end
- •A narrow lineup (3 categories) — limited options if you want range
VIKING Carpet Cleaning and Scrub Brush
4.6★ with 2.8K reviews — top-rated in tools and equipment
Brand Score: B-
B- in tools and equipment — VIKING's 7 products average 4.69★ across 3 categories, with tools and equipment as the strongest line (4.7★ avg).
VIKING earns a Brand Score of B- on Mubboo, based on analysis of 7 products across 3 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (38/100) is the area with the most room for improvement. VIKING's primary strength is in tools and equipment, where it averages 4.7★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 7 VIKING products · last analyzed June 20, 2026.
How VIKING Compares
VIKING | Most Popular Mothers | Highest Rated The Rag Company | Best Value Meguiar's | |
|---|---|---|---|---|
| Avg Rating | 4.69★ | 4.6★ | 4.74★ | 4.67★ |
| Total Reviews | 8,765 | 27,157 | 21,329 | 20,677 |
| Avg Price | $60 | $14 | $28 | $15 |
| Brand Score | B- | B+ | B | B+ |
Show more details
| Products | 7 | 3 | 8 | 3 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 3 | 1 | 1 | 1 |
VIKING
Avg Rating: 4.69★
Reviews: 8,765
Avg Price: $60
100% rated 4+★
The Rag Company
Avg Rating: 4.74★
Reviews: 21,329
Avg Price: $28
100% rated 4+★
Our Top 3 from VIKING
VIKING Carpet Cleaning and Scrub Brush
4.6★ with 2.8K reviews — top-rated in tools and equipment
VIKING Car Wash Brush
4.7★ with 1.1K reviews — top-rated in tools and equipment
VIKING Mixing Bowls Set
4.6★ with 1.7K reviews — top-rated in Mixing Bowls
Where VIKING Is Strongest
tools and equipment
Mixing Bowls
View all →
What You'll Spend on VIKING
Most VIKING products fall between $8 and $160.
VIKING is a premium brand — expect to pay more, but quality consistency (100% rated 4+★) suggests the premium is justified for most product lines.
What People Say About VIKING
Aggregated from review themes across 3 VIKING products.
- Durable and sturdy construction
- Non-slip bottoms for stability
- Airtight lids for convenient storage
- Safe for non-stick cookware
- Lids are not dishwasher safe and may warp
- Thin metal construction lacks heft for heavy-duty mixing
- Manufacturing residue requires thorough first cleaning
Expert Coverage
3 VIKING products have coverage from independent expert publications: Wirecutter. Source links in References.
Where to Buy VIKING
VIKING products are available on Amazon — 7 products across 3 categories.
Browse VIKING on Amazon →Brand Bottom Line
- Brand Score
- B-
- Best Product
- Carpet Cleaning and Scrub Brush ($8) Buy on Amazon →
- Price Level
- Premium — avg $29 above category
- Quality
- 100% of products rated 4+★
- Best For
- Buyers who prioritize consistency over price
- Alternatives
- Mothers (Score B+) · The Rag Company (Score B)
VIKING delivers dependable value — start with its best-reviewed products. Start with the Carpet Cleaning and Scrub Brush.
Frequently Asked Questions
Is VIKING a good brand?
VIKING earns a Brand Score of B- on Mubboo. 100% of its 7 products are rated 4 stars or above, which puts it among the most consistent brands in tools and equipment. The main consideration is pricing — VIKING products average $60, $29 above the category average.
What is the best VIKING product to buy?
Based on 2.8K reviews and a Mubboo Score of A+, the Carpet Cleaning and Scrub Brush ($8) is VIKING's top pick. For a budget option, the Car Wash Brush ($15) delivers 4.7★ at -87% of the cost.
Is VIKING worth the premium price?
VIKING averages $29 more than the typical tools and equipment product. Whether that's worth it depends on what you prioritize: the brand delivers consistent quality (100% rated 4+★), which reduces the risk of buyer's remorse.
VIKING vs Mothers: which is better?
VIKING scores B- vs Mothers's B+. VIKING edges ahead on average rating (4.69★ vs 4.6★), while Mothers has more total reviews (27K vs 8.8K).
Sources & References
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