Viva
Brand Score B+6 products · 1 categories · Avg 4.73★ · 34,811 reviews
Price range $7 – $30
Last analyzed: June 3, 2026
Browse products ↓Quick Take on Viva
Score: B+- •100% of products carry a 4-star rating or higher — exceptionally consistent
- •35K buyer reviews across the lineup — a well-established track record
- •A specialist in Paper Towels (4.73★ average) rather than a generalist
- •Priced below the category average — verify individual specs match your needs before buying
- •A narrow lineup (1 category) — limited options if you want range
Viva Signature Cloth Paper Towels
4.8★ with 5.2K reviews — top-rated in Paper Towels
Brand Score: B+
B+ in Paper Towels — Viva's 6 products average 4.73★ across 1 category, with Paper Towels as the strongest line (4.73★ avg).
Viva earns a Brand Score of B+ on Mubboo, based on analysis of 6 products across 1 category. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (13/100) is the area with the most room for improvement. Viva's primary strength is in Paper Towels, where it averages 4.73★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 6 Viva products · last analyzed June 3, 2026.
How Viva Compares
Viva | Most Popular Bounty | Highest Rated Brawny | Best Value SPARKLE | |
|---|---|---|---|---|
| Avg Rating | 4.73★ | 4.74★ | 4.8★ | 4.68★ |
| Total Reviews | 34,811 | 502,440 | 28,056 | 139,398 |
| Avg Price | $17 | $21 | $18 | $5 |
| Brand Score | B+ | A- | B+ | A- |
Show more details
| Products | 6 | 9 | 3 | 4 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 1 | 1 | 1 | 1 |
Viva
Avg Rating: 4.73★
Reviews: 34,811
Avg Price: $17
100% rated 4+★
Our Top 3 from Viva
Viva Signature Cloth Paper Towels
4.8★ with 5.2K reviews — top-rated in Paper Towels
Viva Signature Cloth Choose-A-Sheet Paper Towels
4.7★ with 2.5K reviews — top-rated in Paper Towels
Viva Multi-Surface Cloth Paper Towels
4.6★ with 16K reviews — top-rated in Paper Towels
Where Viva Is Strongest
Paper Towels
View all →
What You'll Spend on Viva
Most Viva products fall between $7 and $30.
Viva sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About Viva
Aggregated from review themes across 6 Viva products.
- Absorbency
- Durability/strength when wet
- Customizable sheet sizes (Select-A-Size, Flex-A-Size, Pick-A-Size)
- Tearing issues at perforations
- Higher price compared to store brands
- Large rolls take up extra storage space
Expert Coverage
4 Viva products have coverage from independent expert publications: Wirecutter. Source links in References.
Where to Buy Viva
Viva products are available on Amazon — 6 products across 1 categories.
Browse Viva on Amazon →Brand Bottom Line
- Brand Score
- B+
- Best Product
- Signature Cloth Paper Towels ($7) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Bounty (Score A-) · Brawny (Score B+)
Viva delivers dependable value — start with its best-reviewed products. Start with the Signature Cloth Paper Towels.
Frequently Asked Questions
Is Viva a good brand?
Viva earns a Brand Score of B+ on Mubboo. 100% of its 6 products are rated 4 stars or above, which puts it among the most consistent brands in Paper Towels. The main consideration is pricing — Viva products average $17, $8 below the category average.
What is the best Viva product to buy?
Based on 5.2K reviews and a Mubboo Score of A+, the Signature Cloth Paper Towels ($7) is Viva's top pick. For a budget option, the Signature Cloth Choose-A-Sheet Paper Towels ($19) delivers 4.7★ at -172% of the cost.
Is Viva worth the premium price?
Viva prices close to the category average ($17 vs $26), so you're not paying a brand premium.
Viva vs Bounty: which is better?
Viva scores B+ vs Bounty's A-. Viva trails slightly on rating (4.73★ vs 4.74★), while Bounty has more total reviews (502K vs 35K).
Sources & References
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