Whitmor
Brand Score A8 products · 5 categories · Avg 4.4★ · 99,457 reviews
Price range $10 – $64
Last analyzed: June 17, 2026
Browse products ↓Quick Take on Whitmor
Score: A- •100% of products carry a 4-star rating or higher — exceptionally consistent
- •99K buyer reviews across the lineup — a well-established track record
- •5 categories deep — versatile beyond just ironing boards
- •Priced below the category average — verify individual specs match your needs before buying
Whitmor Wood Stackable 2-Shelf Shoe Rack
4.6★ with 5.5K reviews — top-rated in clothing and closet storage
Brand Score: A
A in ironing boards — Whitmor's 8 products average 4.4★ across 5 categories, with ironing boards as the strongest line (4.45★ avg).
Whitmor earns a Brand Score of A on Mubboo, based on analysis of 8 products across 5 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (63/100) is the area with the most room for improvement. Whitmor's primary strength is in ironing boards, where it averages 4.45★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 8 Whitmor products · last analyzed June 17, 2026.
How Whitmor Compares
Whitmor | Most Popular Bartnelli | Highest Rated Household Essentials | |
|---|---|---|---|
| Avg Rating | 4.4★ | 4.48★ | 4.4★ |
| Total Reviews | 99,457 | 15,970 | 10,060 |
| Avg Price | $28 | $99 | $43 |
| Brand Score | A | C+ | B+ |
Show more details
| Products | 8 | 5 | 4 |
| Quality Rate | 100% | 100% | 100% |
| Categories | 5 | 1 | 1 |
Whitmor
Avg Rating: 4.4★
Reviews: 99,457
Avg Price: $28
100% rated 4+★
Household Essentials
Avg Rating: 4.4★
Reviews: 10,060
Avg Price: $43
100% rated 4+★
Our Top 3 from Whitmor
Whitmor Wood Stackable 2-Shelf Shoe Rack
4.6★ with 5.5K reviews — top-rated in clothing and closet storage
Whitmor 6044-4924 Clear Gift Wrap Organizer
4.3★ with 15K reviews — a solid choice in gift wrap storage
Whitmor Deluxe Ironing Board Cover and Pad
4.5★ with 33K reviews — top-rated in ironing board covers
Where Whitmor Is Strongest
ironing boards
ironing board covers
What You'll Spend on Whitmor
Most Whitmor products fall between $10 and $64.
Whitmor sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About Whitmor
Aggregated from review themes across 8 Whitmor products.
- Easy installation
- Snug and secure fit
- Thick padding enhances ironing
- Space-saving and compact design
- Difficult installation / overly tight fit
- Inconsistent sizing / poor fit
- Thin or flimsy material
Where to Buy Whitmor
Whitmor products are available on Amazon — 8 products across 5 categories.
Browse Whitmor on Amazon →Brand Bottom Line
- Brand Score
- A
- Best Product
- Wood Stackable 2-Shelf Shoe Rack ($60) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Bartnelli (Score C+) · Household Essentials (Score B+)
Consistent ratings and fair prices make Whitmor a low-risk pick. Start with the Wood Stackable 2-Shelf Shoe Rack.
Frequently Asked Questions
Is Whitmor a good brand?
Whitmor earns a Brand Score of A on Mubboo. 100% of its 8 products are rated 4 stars or above, which puts it among the most consistent brands in ironing boards. The main consideration is pricing — Whitmor products average $28, $9 below the category average.
What is the best Whitmor product to buy?
Based on 5.5K reviews and a Mubboo Score of A, the Wood Stackable 2-Shelf Shoe Rack ($60) is Whitmor's top pick. For a budget option, the 6044-4924 Clear Gift Wrap Organizer ($10) delivers 4.3★ at 83% of the cost.
Is Whitmor worth the premium price?
Whitmor prices close to the category average ($28 vs $36), so you're not paying a brand premium.
Whitmor vs Bartnelli: which is better?
Whitmor scores A vs Bartnelli's C+. Whitmor trails slightly on rating (4.4★ vs 4.48★), while Bartnelli has fewer total reviews (16K vs 99K).
Sources & References
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