WILSON
Brand Score A20 products · 5 categories · Avg 4.67★ · 95,170 reviews
Price range $6 – $470
Last analyzed: June 18, 2026
Browse products ↓Quick Take on WILSON
Score: A- •Only 0% of products fall below 4 stars — rare misses across the lineup
- •95K buyer reviews across the lineup — a well-established track record
- •5 categories deep — versatile beyond just team sports
WILSON NFL Super Grip Composite Football
4.8★ with 28K reviews — top-rated in team sports
Brand Score: A
A in team sports — WILSON's 20 products average 4.67★ across 5 categories, with team sports as the strongest line (4.71★ avg).
WILSON earns a Brand Score of A on Mubboo, based on analysis of 20 products across 5 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (63/100) is the area with the most room for improvement. WILSON's primary strength is in team sports, where it averages 4.71★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 20 WILSON products · last analyzed June 18, 2026.
How WILSON Compares
WILSON | Most Popular Franklin Sports | Highest Rated Rawlings | Best Value Champion Sports | |
|---|---|---|---|---|
| Avg Rating | 4.67★ | 4.56★ | 4.73★ | 4.53★ |
| Total Reviews | 95,170 | 125,879 | 73,991 | 79,462 |
| Avg Price | $72 | $19 | $31 | $13 |
| Brand Score | A | A- | B+ | A- |
Show more details
| Products | 20 | 15 | 14 | 10 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 5 | 1 | 1 | 1 |
WILSON
Avg Rating: 4.67★
Reviews: 95,170
Avg Price: $72
100% rated 4+★
Franklin Sports
Avg Rating: 4.56★
Reviews: 125,879
Avg Price: $19
100% rated 4+★
Our Top 3 from WILSON
WILSON NFL Super Grip Composite Football
4.8★ with 28K reviews — top-rated in team sports
WILSON NCAA 6 Inch Dual Action Ball Pump
4.6★ with 2.2K reviews — top-rated in inflation devices and accessories
WILSON Traditional Soccer Ball
4.6★ with 20K reviews — top-rated in team sports
Where WILSON Is Strongest
team sports
Golf Balls
View all →
What You'll Spend on WILSON
Most WILSON products fall between $6 and $470.
WILSON prices in line with the category average — a balanced mix of cost and quality.
What People Say About WILSON
Aggregated from review themes across 20 WILSON products.
- Durability and Build Quality
- Great Value for Money
- Comfortable Fit
- Exceptional distance
- Durability Issues Over Time
- Sizing Runs Small
- Slippage and Lack of Grip
Expert Coverage
5 WILSON products have coverage from independent expert publications: Wirecutter. Source links in References.
Where to Buy WILSON
WILSON products are available on Amazon — 20 products across 5 categories.
Browse WILSON on Amazon →Featured in Our Reviews
Brand Bottom Line
- Brand Score
- A
- Best Product
- NFL Super Grip Composite Football ($19) Buy on Amazon →
- Price Level
- Mid-range — near category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Franklin Sports (Score A-) · Rawlings (Score B+)
Consistent ratings and fair prices make WILSON a low-risk pick. Start with the NFL Super Grip Composite Football.
Frequently Asked Questions
Is WILSON a good brand?
WILSON earns a Brand Score of A on Mubboo. 100% of its 20 products are rated 4 stars or above, which puts it among the most consistent brands in team sports. The main consideration is pricing — WILSON products average $72, $11 below the category average.
What is the best WILSON product to buy?
Based on 28K reviews and a Mubboo Score of A+, the NFL Super Grip Composite Football ($19) is WILSON's top pick. For a budget option, the NCAA 6 Inch Dual Action Ball Pump ($6) delivers 4.6★ at 68% of the cost.
Is WILSON worth the premium price?
WILSON prices close to the category average ($72 vs $83), so you're not paying a brand premium.
WILSON vs Franklin Sports: which is better?
WILSON scores A vs Franklin Sports's A-. WILSON edges ahead on average rating (4.67★ vs 4.56★), while Franklin Sports has more total reviews (126K vs 95K).
Sources & References
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