IT Cosmetics Superhero Mascara – Volumizing & Lengthening Black Mascara, Buildable Lash Volume, Collagen, Biotin, Peptides, Lifting & Curling Formula, Super Black Pigment - 0.3 fl oz
- WHY YOU’LL LOVE IT - Our #1 best-selling mascara for lash length and volume transforms sparse or short eyelashes into long, natural-looking …
- TECHNOLOGY - Our exclusive Elastic Stretch Technology coats each lash with a volume-boosting, lengthening, and super-buildable mascara formu…
- INGREDIENTS - Hydrolyzed collagen provides amino acids to support lash elasticity and smoothness; Biotin promotes healthier hair and skin; P…
- HOW TO APPLY - Start at the root, wiggle and sweep through to the tips for voluminous lashes. Apply additional coats for longer-lasting, dra…
- YOUR IT ROUTINE: This clinically proven formula delivers volume, length, and elastic stretch in one coat. Start by prepping skin with Confid…
Mubboo Value Score: 3.6/10
How it stacks up
Rated 4.4/5 — better than 66% of 41 Mascara we track. Premium-tier pricing at $28.
Head-to-Head vs Category Leader
| IT Cosmetics | L'Oreal Paris (Leader) | |
|---|---|---|
| Price | $28 | $11.97 |
| Rating | 4.4/5 | 4.6/5 |
| Reviews | 12,663 | 26,364 |
| Mubboo Score | 3.6/10 | 5.0/10 |
The category leader L'Oreal Paris L’Oreal Paris Makeup Original Telescopic offers better ratings at $11.97.
What reviewers say
Synthesized from 40 reviews · 100% verified purchases.
For everyday lengthening and volume at a great price, these washable mascaras are a top pick, but occasional users should note they may clump over time, and those wanting very bold volume might find them lacking.
Rating reliability
About IT Cosmetics
- 5 products in our database
- Average rating: 4.5/5 across all products
- Price range: $22.95 – $39
- Categories: Foundation Makeup, Mascara
Other Mascara
Frequently Asked Questions
Is the IT Cosmetics IT Cosmetics Superhero Mascara – Volumizing & Lengthening worth buying in 2026?
It earns a Mubboo Score of 3.6/10, with a 4.4/5 rating from 12,663 reviews — better than 66% of Mascara we track.
How much does the IT Cosmetics IT Cosmetics Superhero Mascara – Volumiz cost?
It is currently $28 — premium-tier pricing for Mascara.
How does it compare to the top-rated Mascara?
The category leader L'Oreal Paris L’Oreal Paris Makeup Original Telescopic offers better ratings at $11.97.
Sources & References
- View on Amazon →
- wirecutter review →
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- Browse all Mascara on Mubboo →
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