ILIA - Limitless Lash Mascara | Lengthen, Lift, Separate | 12-HR Wear | Flake + Smudge-Resistant | Conditioning Ingredients | Safe for Sensitive Eyes, Clean, Cruelty-Free (After Midnight | Soft black)
ILIA

ILIA - Limitless Lash Mascara | Lengthen, Lift, Separate | 12-HR Wear | Flake + Smudge-Resistant | Conditioning Ingredients | Safe for Sensitive Eyes, Clean, Cruelty-Free (After Midnight | Soft black)

$29★ 4.3(6,860 reviews)
Mubboo Score 3.2/10
  • WHAT IT IS: An award-winning mascara that lengthens and lifts with 12-hour wear. It’s safe for sensitive eyes and resists clumping, flaking,…
  • WHY WE LOVE IT: Unique dual-sided wand works like a brush and lash comb in one. Available in soft black and rich brown shades for any moment…
  • SHADE: After Midnight | Soft black
  • KEY INGREDIENTS: Powered by lash care ingredients like Arginine and Biotin that help support and reinforce lashes
  • THOUGHTFULLY FORMULATED: Cruelty-free. Safe for sensitive eyes and contact lens wearers. Ophthalmologist-tested. Clean ingredients. Formulat…
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Mubboo Value Score: 3.2/10

Quality8.6/10
based on 4.3/5 customer rating
Popularity0.2/10
6,860 reviews, top 63% in Mascara
Value1.0/10
priced below 10% of Mascara

How it stacks up

Rated 4.3/5 — better than 39% of 41 Mascara we track. Premium-tier pricing at $29.

Head-to-Head vs Category Leader

ILIAL'Oreal Paris (Leader)
Price$29$11.97
Rating4.3/54.6/5
Reviews6,86026,364
Mubboo Score3.2/105.0/10

The category leader L'Oreal Paris L’Oreal Paris Makeup Original Telescopic offers better ratings at $11.97.

What reviewers say

Synthesized from 40 reviews · 100% verified purchases.

For everyday lengthening and volume at a great price, these washable mascaras are a top pick, but occasional users should note they may clump over time, and those wanting very bold volume might find them lacking.

Rating reliability

Well reviewed — reliable rating

About ILIA

  • 5 products in our database
  • Average rating: 4.3/5 across all products
  • Price range: $17 – $29
  • Categories: Lipstick, Mascara

Other Mascara

L'Oreal Paris Makeup Voluminous Original Curved Brush Mascara, Black, 0.28 Fl Oz
L'Oreal Paris Makeup Voluminous Original Curved Brush Mascara, Black, 0.28 Fl Oz
$8.84 ★4.6
Urban Decay Perversion Volumizing Mascara - Intense Black Lengthening Mascara, Smudge-Resistant, Flake-free, Buildable Lash Volume & Length, Curling & Separating, Vegan Formula - 0.34 fl oz
Urban Decay Perversion Volumizing Mascara - Intense Black Lengthening Mascara, Smudge-Resistant, Flake-free, Buildable Lash Volume & Length, Curling & Separating, Vegan Formula - 0.34 fl oz
$28 ★4.6
Maybelline Lash Sensational Sky High Washable Mascara, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Mascara Make Up Formula, Plum Twilight, 1 Count
Maybelline Lash Sensational Sky High Washable Mascara, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Mascara Make Up Formula, Plum Twilight, 1 Count
$10.82 ★4.5
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count
$10.82 ★4.5

Frequently Asked Questions

Is the ILIA ILIA - Limitless Lash Mascara | Lengthen, Lift, Separate | 12-HR worth buying in 2026?

It earns a Mubboo Score of 3.2/10, with a 4.3/5 rating from 6,860 reviews — better than 39% of Mascara we track.

How much does the ILIA ILIA - Limitless Lash Mascara | Lengthen cost?

It is currently $29 — premium-tier pricing for Mascara.

How does it compare to the top-rated Mascara?

The category leader L'Oreal Paris L’Oreal Paris Makeup Original Telescopic offers better ratings at $11.97.

Sources & References

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