Apple AirTag (1st Generation) - 4 Pack. Keep Track of and find Your Keys, Wallet, Luggage, Backpack, and More. Simple one-tap Set up with iPhone or iPad, Bluetooth
- Keep track of and find your items alongside friends and devices in the Find My app
- Key finder and locator for your wallet, luggage, backpack, and more. Share an AirTag with up to 5 people, so items that everyone uses can be…
- Simple one-tap setup instantly connects AirTag with your iPhone or iPad
- Play a sound on the built-in speaker to help find your things, or just ask Siri for help
- Precision Finding with Ultra Wideband technology leads you right to your nearby AirTag (on select iPhone models)
Price & Buy Timing
Currently $91.03 — the 90-day average is $72.20.
All-time low: $60 on Thu Apr 23 (from 167 price checks).
Mubboo Value Score: 6.5/10
How it stacks up
Rated 4.8/5 — better than 86% of 22 Bluetooth Trackers we track. Premium-tier pricing at $91.03.
Head-to-Head vs Category Leader
| Apple | Tilphi (Leader) | |
|---|---|---|
| Price | $91.03 | $19.99 |
| Rating | 4.8/5 | 5.0/5 |
| Reviews | 45,945 | 66 |
| Mubboo Score | 6.5/10 | 5.9/10 |
The category leader Tilphi Air Tracker Tags-4 Pack: Bluetooth Track offers better ratings at $19.99.
Quick Specs
- Item Weight
- 0.39 Ounces
- Manufacturer
- Apple
- Model Number
- MX542LL/A
- Control Method
- App
- Mfr Part Number
- MX542LL/A
- Customer Reviews
- 4.8 out of 5 stars
- Best Sellers Rank
- #144 in Electronics (See Top 100 in Electronics)#6 in Item Finders
- Compatible Devices
- airtag
What reviewers say
Synthesized from 40 reviews · 100% verified purchases.
Ensure compatibility with your phone's ecosystem (Apple, Samsung, or cross-platform Tile). These are Bluetooth trackers, not real-time GPS, so they rely on nearby devices and may not work well in remote areas.
Rating reliability
About Apple
- 55 products in our database
- Average rating: 4.6/5 across all products
- Price range: $14.99 – $2526.99
- Categories: gps-trackers, item-finders, Bluetooth Trackers, Laptops, Lightning Cables, Mens Watches
Other Bluetooth Trackers
![4 Pack Smart Bluetooth Tracker Tags [Apple MFi Certified] Air Key Finder Works with Apple Find My (iOS Only)Waterproof Global Tracking Tags Item Locator Sound Alarm for Kids Pets Luggage Dogs Backpack](https://m.media-amazon.com/images/I/61x14chWpfL.jpg)
Frequently Asked Questions
Is the Apple Apple AirTag (1st Generation) - 4 Pack. Keep Track of and find Y worth buying in 2026?
It earns a Mubboo Score of 6.5/10, with a 4.8/5 rating from 45,945 reviews — better than 86% of Bluetooth Trackers we track.
How much does the Apple Apple AirTag (1st Generation) - 4 Pack. cost?
It is currently $91.03. The 90-day average is $72.20 and the all-time low we recorded is $60.
How does it compare to the top-rated Bluetooth Trackers?
The category leader Tilphi Air Tracker Tags-4 Pack: Bluetooth Track offers better ratings at $19.99.
Sources & References
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