RTIC Ultra-Tough Soft Cooler 20 Can
Insulated Bag Portable Ice Chest Box for Lunch, Beach, Drink, Beverage, Travel, Camping, Picnic, Car, Trips…
Price as of 2026-06-03. Check Amazon for the current price.
Quick Decision
Is This Right For You?
- •Buyers who prioritize quality over price in Cooler Bags
- •You're on a tight budget — $51 above the category average of $48
- •HighSpeedDaddy Tactical Lunch Bag offers a better rating (4.6/5) at a similar or lower price ($45)
- •SMIRLY Cooler Bags Insulated — 60% cheaper at $40 (Score B-)
- •STANLEY All Day Julienne Mini Soft Cooler Bag and Lunch Box — higher rated at 4.8/5 ($100)
📊 Based on data analysis of 59 products in this category.
Mubboo Score: B
How It Compares
This Product RTIC Ultra-Tough Soft Cooler 20 Can | Most Popular HighSpeedDaddy Tactical Lunch Bag | Best Rated STANLEY All Day Julienne Mini Soft Cooler Bag and Lunch Box | Best Value SMIRLY Cooler Bags Insulated | |
|---|---|---|---|---|
| Price | $99 | $44.99 | $100 | $39.99 |
| Rating | 4.5/5 | 4.6/5 | 4.8/5 | 4.6/5 |
| Reviews | 4,004 | 18,266 | 2,394 | 1,747 |
| Mubboo Score | B | B+ | B- | B- |
Quick Specs
- Size
- 20 Cans
- Color
- Marine
- Capacity
- 16.9 Liters
- Material
- Vinyl
- Shell Type
- Soft
- Unit Count
- 20.0 Count
- Item Weight
- 3.5 Pounds
- Manufacturer
- RTIC
What People Say
Synthesized from 40 reviews · 100% verified purchases.
Check for durable zippers and bottom insulation, as they are common weak points. Also confirm the bag's dimensions suit your containers and bottle sizes, since some pockets may be too slim.
- Excellent insulation and temperature retention
- Spacious and roomy capacity
- Durable and sturdy construction
- Leak-proof design
- Good value for the price
- Zipper issues or failure over time
- Thin bottom insulation causing condensation dampness
- Narrow side pockets or bungee straps won't fit larger bottles/items
Related Video Reviews
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- 📹 Best Electric Coolers 2026 - The Only 5 You Should Consider Today — Valid Consumer
Key Features
- ✦UP TO 2 DAYS OF COOLING – The RTIC Ultra-Tough Soft Cooler is the perfect insulated cooler bag to keep your food and drinks cool wherever needed. Locks in the cold for up to 2 days…
- ✦IT’S A FLOATING COOLER – Not to mention it’s a floating cooler, it floats, so your drinks and snacks can go wherever you go. Ideal for a day at the pool or lake, no matter where th…
- ✦LIGHTWEIGHT AND DURABLE – The Ultra-Tough soft cooler is lightweight yet tough enough to take on any terrain with its heavy-duty nylon exterior
- ✦MULTIPLE USES – It’s the perfect ice cooler, drink cooler, travel cooler, beer cooler, lunch cooler, camping cooler, beach cooler. Features up to 1.5 inches of closed cell foam
- ✦RTIC EZ WATERPROOF ZIPPER – This outdoor cooler is a 100% leak-proof cooler thanks to the durable RTIC EZ waterproof zipper that prevents spills and leaks. This soft cooler comes i…
Source: product listing on Amazon.
About RTIC
- 6 products in our database
- Average rating: 4.6/5 across all products
- Price range: $42.48 – $329
- Categories: Cooler Bags, Coolers
Other Cooler Bags
Bottom Line
RTIC Ultra-Tough Soft Cooler 20 Can earns Mubboo Score B. Priced at $99 — a premium option, above the category average of $48. Rated 4.5/5 from 4,004+ reviews. Strong buy if: buyers who prioritize quality over price in cooler bags. Skip if: you're on a tight budget — HighSpeedDaddy Tactical Lunch Bag (Score B+, $45) may fit better.
Frequently Asked Questions
Is the RTIC Ultra-Tough Soft Cooler 20 Can worth buying in 2026?
It earns a Mubboo Score of B, with a 4.5/5 rating from 4,004 reviews — better than 32% of Cooler Bags we track.
How much does the RTIC Ultra-Tough Soft Cooler 20 Can cost?
It is currently $99 — premium-tier pricing for Cooler Bags.
How does the Ultra-Tough Soft Cooler 20 Can compare to other Cooler Bags?
The category's most-reviewed alternative is the HighSpeedDaddy Tactical Lunch Bag (4.6/5, 18,266 reviews, $44.99). The Ultra-Tough Soft Cooler 20 Can carries a Mubboo Score of B vs B+.
Sources & References
Mubboo may earn a commission from purchases made through links on this page. Prices and availability are accurate as of the last sync (2026-06-03) and may change.