Apple AirTag
(1st Generation) - 4 Pack. Keep Track of and find Your Keys, Wallet, Luggage, Backpack, and More. Simple…
Price as of 2026-06-05. Check Amazon for the current price.
Quick Decision
Price Intelligence
Currently $91.03 — the 90-day average is $72.20.
All-time low: $60 on Thu Apr 23 (from 167 price checks).
- Budget:$17–$21
- Mid-range:$21–$34
- Premium:$34+← You are here
Is This Right For You?
- •Buyers who prioritize quality over price in Bluetooth Trackers
- •Those who want a top-rated option — in the top 14% of Bluetooth Trackers by rating
- •Risk-averse buyers — 45,945+ reviews give a highly reliable picture
- •Apple loyalists — the brand spans 55 products in our database
- •You're on a tight budget — $59 above the category average of $32
- •Life360 Tile Starter Pack — 53% cheaper at $43 (Score B)
📊 Based on data analysis of 22 products in this category.
Mubboo Score: B+
How we calculate the Mubboo Score
Quality (45%): customer rating, normalized to a 10-point scale
Popularity (35%): review volume vs the category leader, log-scaled
Value (20%): price position vs other Bluetooth Trackers
Computed from live Amazon rating, review count, and price across 22 Bluetooth Trackers available to US consumers · last refreshed 2026-06-05.
How It Compares
This Product Apple AirTag | Most Popular Life360 Tile Starter Pack | Best Rated Life360 Tile Pro | Best Value Life360 Tile Essentials | |
|---|---|---|---|---|
| Price | $91.03 | $42.99 | $42.99 | $67.99 |
| Rating | 4.8/5 | 4.4/5 | 4.5/5 | 4.4/5 |
| Reviews | 45,945 | 7,668 | 3,538 | 2,471 |
| Mubboo Score | B+ | B | B | B- |
Quick Specs
- Item Weight
- 0.39 Ounces
- Manufacturer
- Apple
- Model Number
- MX542LL/A
- Control Method
- App
- Mfr Part Number
- MX542LL/A
- Customer Reviews
- 4.8 out of 5 stars
- Best Sellers Rank
- #144 in Electronics (See Top 100 in Electronics)#6 in Item Finders
- Compatible Devices
- airtag
What People Say
Synthesized from 40 reviews · 100% verified purchases.
Ensure compatibility with your phone's ecosystem (Apple, Samsung, or cross-platform Tile). These are Bluetooth trackers, not real-time GPS, so they rely on nearby devices and may not work well in remote areas.
- Easy Setup
- Reliable Item Location
- Peace of Mind
- Compact and Lightweight Design
- Reverse Phone Finder (Tile)
- Not Reliable in Remote Areas
- Requires Separate Holder/Accessories
- Privacy Concerns with App
- Defective Units Out of the Box
Expert Picks in Bluetooth Trackers
- Apple AirTag (2nd generation) — iPhone users
- Motorola Moto Tag — Android users
- Tile (2024) — Best overall
Category recommendations from independent expert publications. Source links in References.
Related Video Reviews
Key Features
- ✦Keep track of and find your items alongside friends and devices in the Find My app
- ✦Key finder and locator for your wallet, luggage, backpack, and more. Share an AirTag with up to 5 people, so items that everyone uses can be tracked by friends and family
- ✦Simple one-tap setup instantly connects AirTag with your iPhone or iPad
- ✦Play a sound on the built-in speaker to help find your things, or just ask Siri for help
- ✦Precision Finding with Ultra Wideband technology leads you right to your nearby AirTag (on select iPhone models)
Source: product listing on Amazon.
About Apple
- 55 products in our database
- Average rating: 4.6/5 across all products
- Price range: $14.99 – $2526.99
- Categories: gps-trackers, item-finders, Bluetooth Trackers, Laptops, Lightning Cables, Mens Watches
If not the AirTag, consider these
Featured in Our Reviews
Bottom Line
Apple AirTag earns Mubboo Score B+. At $91 it's above the 90-day average of $72 — waiting for a dip may pay off. Rated 4.8/5 from 45,945+ reviews. Strong buy if: buyers who prioritize quality over price in bluetooth trackers, those who want a top-rated option. Skip if: you're on a tight budget — Life360 Tile Starter Pack (Score B, $43) may fit better.
Frequently Asked Questions
Is the Apple AirTag worth buying in 2026?
It earns a Mubboo Score of B+, with a 4.8/5 rating from 45,945 reviews — better than 86% of Bluetooth Trackers we track.
How much does the Apple AirTag cost?
It is currently $91.03. The 90-day average is $72.20 and the all-time low we recorded is $60.
How does the AirTag compare to other Bluetooth Trackers?
The category's most-reviewed alternative is the Life360 Tile Starter Pack (4.4/5, 7,668 reviews, $42.99). The AirTag carries a Mubboo Score of B+ vs B.
Sources & References
Products available through US retailers. Prices in USD. Sales tax varies by state and is not included.
Mubboo may earn a commission on purchases made through affiliate links. This does not affect our Mubboo Score, product rankings, or editorial judgments. Prices are accurate as of the last sync (2026-06-05) and may change.