e.l.f. Soft Glam Foundation
e.l.f.

e.l.f. Soft Glam Foundation

Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 25…

$94.4(11,154 reviews)
Mubboo Score A
Buy on Amazon $9

Price as of 2026-06-02. Check Amazon for the current price.

Quick Decision

Mubboo Score
A
Best For
Budget-conscious shoppers
Skip If
MAYBELLINE Fit Me Matte + Poreless Liquid Oil-Free Foundation offers a better rating (4.5/5) at a similar or lower price ($9)
Reviews
11,154+ · highly reliable

Is This Right For You?

✅ Great for
  • Budget-conscious shoppers — priced below 91% of Foundation Makeup
  • Risk-averse buyers — 11,154+ reviews give a highly reliable picture
  • e.l.f. loyalists — the brand spans 34 products in our database
⚠️ Think twice if
  • MAYBELLINE Fit Me Matte + Poreless Liquid Oil-Free Foundation offers a better rating (4.5/5) at a similar or lower price ($9)
💡 Consider instead
  • wet n wild Photo Focus Dewy Liquid Foundation Makeup — 39% cheaper at $5 (Score A)
  • COVERGIRL Outlast All-Day Ultimate Finish Foundation — higher rated at 4.6/5 ($8)

📊 Based on data analysis of 55 products in this category.

Mubboo Score: A

Quality8.8/10
based on 4.4/5 customer rating
Popularity7.8/10
11,154 reviews, top 45% in Foundation Makeup
Value9.1/10
priced below 91% of Foundation Makeup

How It Compares

This Product
e.l.f. Soft Glam Foundation
Most Popular
MAYBELLINE Fit Me Matte + Poreless Liquid Oil-Free Foundation
Best Rated
COVERGIRL Outlast All-Day Ultimate Finish Foundation
Best Value
wet n wild Photo Focus Dewy Liquid Foundation Makeup
Price$9$8.98$8.27$5.49
Rating4.4/54.5/54.6/54.5/5
Reviews11,154154,26720,61314,097
Mubboo ScoreAA+A+A

What People Say

Synthesized from 40 reviews · 100% verified purchases.

Shade matching is tricky: many formulas run dark or orange, so consider going lighter. Those with sensitive skin should check for fragrances, and long-wear may require touch-ups.

Praised for
  • Buildable Coverage
  • Lightweight Feel
  • Oil Control / Matte Finish
  • Affordable Value
  • Natural / Diffused Finish
Common complaints
  • Shade Matching Issues / Undertones
  • Short Wear Time / Fading
  • Heavy Fragrance / Skin Sensitivity

Expert Picks in Foundation Makeup

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  • Laura Geller Spackle Skin Perfecting Primer: Hydrate — Skin-smoothing base
  • Dior Backstage Flash Perfector Concealer — Lightweight camouflage
  • Jones Road What the Foundation — Creamy foundation
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  • Lancôme Teint Idole Ultra 24 Hour Long Wear Matte Foundation — medium-to-full-coverage liquid
  • Dior Backstage Face & Body Foundation — sheer, buildable liquid
  • Essence Foundation Stick — creamy stick
  • MAC Studio Fix Powder Plus Foundation — powder

Category recommendations from independent expert publications. Source links in References.

Related Video Reviews

Key Features

  • LONG-LASTING LIQUID FOUNDATION: Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long- wearing Soft Glam Satin Foundation.
  • MEDIUM, BUILDABLE COVERAGE: The e.l.f. Satin Finish Foundation delivers medium buildable coverage and a satin finish.
  • BREATHABLE FORMULA: Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or h…
  • FOR MULTIPLE SKIN TYPES: This foundation is great for dry, oily and combination skin.
  • SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cru…

Source: product listing on Amazon.

About e.l.f.

  • 34 products in our database
  • Average rating: 4.6/5 across all products
  • Price range: $3$27.93
  • Categories: eyes, Foundation Makeup, Lipstick, Makeup Brushes, makeup-palettes, makeup-remover

Other Foundation Makeup

Bottom Line

e.l.f. Soft Glam Foundation earns Mubboo Score A. Priced at $9 — a budget-friendly option, below the category average of $27. Rated 4.4/5 from 11,154+ reviews. Strong buy if: budget-conscious shoppers, risk-averse buyers. Skip if: maybelline fit me matte + poreless liquid oil-free foundation offers a better rating (4.5/5) at — MAYBELLINE Fit Me Matte + Poreless Liquid Oil-Free Foundation (Score A+, $9) may fit better.

Buy on Amazon $9Last verified: 2026-06-02

Frequently Asked Questions

Is the e.l.f. Soft Glam Foundation worth buying in 2026?

It earns a Mubboo Score of A, with a 4.4/5 rating from 11,154 reviews — better than 44% of Foundation Makeup we track.

How much does the e.l.f. Soft Glam Foundation cost?

It is currently $9 — budget-tier pricing for Foundation Makeup.

How does the Soft Glam Foundation compare to other Foundation Makeup?

The category's most-reviewed alternative is the MAYBELLINE Fit Me Matte + Poreless Liquid Oil-Free Foundation (4.5/5, 154,267 reviews, $8.98). The Soft Glam Foundation carries a Mubboo Score of A vs A+.

Sources & References

Mubboo may earn a commission from purchases made through links on this page. Prices and availability are accurate as of the last sync (2026-06-02) and may change.