IT Cosmetics Superhero Mascara
Volumizing & Lengthening Black Mascara, Buildable Lash Volume, Collagen, Biotin, Peptides, Lifting & Curling…
Price as of 2026-06-03. Check Amazon for the current price.
Quick Decision
Price Intelligence
- Budget:$5–$9
- Mid-range:$9–$28← You are here
- Premium:$28+
Is This Right For You?
- •Buyers who prioritize quality over price in Mascara
- •Risk-averse buyers — 12,663+ reviews give a highly reliable picture
- •You're on a tight budget — $11 above the category average of $17
- •L'Oreal Paris L’Oreal Paris Makeup Original Telescopic Mascara offers a better rating (4.6/5) at a similar or lower price ($12)
- •L'Oreal Paris L’Oreal Paris Makeup Original Telescopic Mascara — 57% cheaper at $12 (Score B+)
📊 Based on data analysis of 41 products in this category.
Mubboo Score: B-
How we calculate the Mubboo Score
Quality (45%): customer rating, normalized to a 10-point scale
Popularity (35%): review volume vs the category leader, log-scaled
Value (20%): price position vs other Mascara
Computed from live Amazon rating, review count, and price across 41 Mascara available to US consumers · last refreshed 2026-06-03.
How It Compares
This Product IT Cosmetics Superhero Mascara | Most Popular Vivienne Sabó Cabaret Premiere Black Mascara | Best Rated L'Oreal Paris L’Oreal Paris Makeup Original Telescopic Mascara | Best Value Clinique High Impact Mascara | |
|---|---|---|---|---|
| Price | $28 | $13.95 | $11.97 | $13 |
| Rating | 4.4/5 | 4.3/5 | 4.6/5 | 4.4/5 |
| Reviews | 12,663 | 28,576 | 26,364 | 10,947 |
| Mubboo Score | B- | B | B+ | B |
What People Say
Synthesized from 40 reviews · 100% verified purchases.
For everyday lengthening and volume at a great price, these washable mascaras are a top pick, but occasional users should note they may clump over time, and those wanting very bold volume might find them lacking.
- Exceptional length and volume
- Long-lasting wear without smudging or flaking
- Smooth, clump-free application and effective brush
- Outstanding value for money
- Lightweight natural look
- Tendency to clump over time
- Short product lifespan
- Insufficient volume for bold looks
- Minor smudging upon application or after long wear
Expert Picks in Mascara
- Rare Beauty Perfect Strokes Universal Volumizing Mascara — Everyday fullness and length
- Thrive Causemetics Liquid Lash Extensions Mascara — Dramatically longer lashes
- Maybelline Lash Sensational Sky High — Lengthening drugstore mascara
- Too Faced Better Than Sex Volumizing Mascara — Vampy, dramatic mascara
- Laura Geller Spackle Skin Perfecting Primer: Hydrate — Skin-smoothing base
- Dior Backstage Flash Perfector Concealer — Lightweight camouflage
- Jones Road What the Foundation — Creamy foundation
Category recommendations from independent expert publications. Source links in References.
Related Video Reviews
Key Features
- ✦WHY YOU’LL LOVE IT - Our #1 best-selling mascara for lash length and volume transforms sparse or short eyelashes into long, natural-looking lashes. Features our Lash-Changing Power…
- ✦TECHNOLOGY - Our exclusive Elastic Stretch Technology coats each lash with a volume-boosting, lengthening, and super-buildable mascara formula for customizable results, leaving las…
- ✦INGREDIENTS - Hydrolyzed collagen provides amino acids to support lash elasticity and smoothness; Biotin promotes healthier hair and skin; Peptides help reduce dry, brittle lashes …
- ✦HOW TO APPLY - Start at the root, wiggle and sweep through to the tips for voluminous lashes. Apply additional coats for longer-lasting, dramatic results. Perfect for enhancing nat…
- ✦YOUR IT ROUTINE: This clinically proven formula delivers volume, length, and elastic stretch in one coat. Start by prepping skin with Confidence in a Cleanser and Face Cream. Apply…
Source: product listing on Amazon.
About IT Cosmetics
- 5 products in our database
- Average rating: 4.5/5 across all products
- Price range: $22.95 – $39
- Categories: Foundation Makeup, Mascara
If not the Superhero Mascara, consider these
Bottom Line
IT Cosmetics Superhero Mascara earns Mubboo Score B-. Priced at $28 — a premium option, above the category average of $17. Rated 4.4/5 from 12,663+ reviews. Strong buy if: buyers who prioritize quality over price in mascara, risk-averse buyers. Skip if: you're on a tight budget — Vivienne Sabó Cabaret Premiere Black Mascara (Score B, $14) may fit better.
Frequently Asked Questions
Is the IT Cosmetics Superhero Mascara worth buying in 2026?
It earns a Mubboo Score of B-, with a 4.4/5 rating from 12,663 reviews — better than 66% of Mascara we track.
How much does the IT Cosmetics Superhero Mascara cost?
It is currently $28 — premium-tier pricing for Mascara.
How does the Superhero Mascara compare to other Mascara?
The category's most-reviewed alternative is the Vivienne Sabó Cabaret Premiere Black Mascara (4.3/5, 28,576 reviews, $13.95). The Superhero Mascara carries a Mubboo Score of B- vs B.
Sources & References
- View on Amazon →
- wirecutter review →
- wirecutter review →
- wirecutter review →
- Browse all Mascara on Mubboo →
Products available through US retailers. Prices in USD. Sales tax varies by state and is not included.
Mubboo may earn a commission on purchases made through affiliate links. This does not affect our Mubboo Score, product rankings, or editorial judgments. Prices are accurate as of the last sync (2026-06-03) and may change.