Joico Defy Damage Protective Masque
| For Color-Treated Hair | Strengthen Bonds & Preserve Hair Color | With Moringa Seed Oil & Arginine | 5.1 Fl…
Price as of 2026-06-20. Check Amazon for the current price.
Quick Decision
Price Intelligence
- Budget:$2–$13
- Mid-range:$13–$36← You are here
- Premium:$36+
Is This Right For You?
- •Those who want a top-rated option — in the top 3% of hair masks by rating
- •Risk-averse buyers — 5,177+ reviews give a highly reliable picture
- •BioSilk Silk Therapy Original offers a better rating (4.8/5) at a similar or lower price ($26)
- •Marc Anthony Deep Conditioning Hair Mask — 60% cheaper at $11 (Score A)
- •BioSilk Silk Therapy Original — higher rated at 4.8/5 ($26)
📊 Based on data analysis of 94 products in this category.
Mubboo Score: B+
How we calculate the Mubboo Score
Quality (45%): customer rating, normalized to a 10-point scale
Popularity (35%): review volume vs the category leader, log-scaled
Value (20%): price position vs other hair masks
Computed from live Amazon rating, review count, and price across 94 hair masks available to US consumers · last refreshed 2026-06-20.
How It Compares
This Product Joico Defy Damage Protective Masque | Most Popular Arvazallia Hydrating Argan Oil Hair Mask and Deep Conditioner | Best Rated BioSilk Silk Therapy Original | Best Value Marc Anthony Deep Conditioning Hair Mask | |
|---|---|---|---|---|
| Price | $28.50 | $14.99 | $25.58 | $11.49 |
| Rating | 4.7/5 | 4.5/5 | 4.8/5 | 4.4/5 |
| Reviews | 5,177 | 66,379 | 25,709 | 16,837 |
| Mubboo Score | B+ | A | A- | A |
What People Say
Synthesized from 40 reviews · 100% verified purchases.
These masks are effective for most hair types seeking deep hydration and frizz control, but if you have extremely dry or color-treated hair, consider layering with other treatments. Use sparingly to prevent buildup, and check for strong scents if you're sensitive.
- Intense Softness and Hydration
- Lightweight and Non-Greasy Finish
- Frizz Control and Shine
- Pleasant and Long-Lasting Scent
- Excellent Value - A Little Goes a Long Way
- Overpowering Scent for Sensitive Users
- Can Weigh Hair Down or Become Greasy with Overuse
- Not Sufficient as Standalone for Severely Dry or Color-Treated Hair
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About Joico
- 3 products in our database
- Average rating: 4.7/5 across all products
- Price range: $27.50 – $29
- Categories: detanglers, hair-masks
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Bottom Line
Joico Defy Damage Protective Masque earns Mubboo Score B+. Priced at $29 — a mid-range option, above the category average of $26. Rated 4.7/5 from 5,177+ reviews. Strong buy if: those who want a top-rated option, risk-averse buyers. Skip if: biosilk silk therapy original offers a better rating (4.8/5) at a similar or lower price ($26) — Arvazallia Hydrating Argan Oil Hair Mask and Deep Conditioner (Score A, $15) may fit better.
Frequently Asked Questions
Is the Joico Defy Damage Protective Masque worth buying in 2026?
It earns a Mubboo Score of B+, with a 4.7/5 rating from 5,177 reviews — better than 97% of hair masks we track.
How much does the Joico Defy Damage Protective Masque cost?
It is currently $28.50 — mid-tier pricing for hair masks.
How does the Defy Damage Protective Masque compare to other hair masks?
The category's most-reviewed alternative is the Arvazallia Hydrating Argan Oil Hair Mask and Deep Conditioner (4.5/5, 66,379 reviews, $14.99). The Defy Damage Protective Masque carries a Mubboo Score of B+ vs A.
Sources & References
Products available through US retailers. Prices in USD. Sales tax varies by state and is not included.
Mubboo may earn a commission on purchases made through affiliate links. This does not affect our Mubboo Score, product rankings, or editorial judgments. Prices are accurate as of the last sync (2026-06-20) and may change.