NOW Foods NOW Supplements
Alpha GPC 300 mg with Bioavailable Source of Choline, 60 Veg Capsules
Price as of 2026-06-19. Check Amazon for the current price.
Quick Decision
Price Intelligence
- Budget:$8–$20
- Mid-range:$20–$35← You are here
- Premium:$35+
Is This Right For You?
- •Those who want a top-rated option — in the top 9% of lipid by rating
- •NOW Foods loyalists — the brand spans 92 products in our database
- •NOW Foods Now Supplements Choline 300 mg offers a better rating (4.8/5) at a similar or lower price ($10)
- •Nature's Truth Ultra Soy Lecithin 1200 mg — 59% cheaper at $10 (Score A-)
- •NOW Foods Now Supplements Choline 300 mg — higher rated at 4.8/5 ($10)
📊 Based on data analysis of 94 products in this category.
Mubboo Score: B+
How we calculate the Mubboo Score
Quality (45%): customer rating, normalized to a 10-point scale
Popularity (35%): review volume vs the category leader, log-scaled
Value (20%): price position vs other lipid
Computed from live Amazon rating, review count, and price across 94 lipid available to US consumers · last refreshed 2026-06-19.
How It Compares
This Product NOW Foods NOW Supplements | Most Popular Legendairy Milk Sunflower Lecithin 1200mg | Best Rated NOW Foods Now Supplements Choline 300 mg | Best Value Nature's Truth Ultra Soy Lecithin 1200 mg | |
|---|---|---|---|---|
| Price | $23.47 | $26.99 | $9.79 | $9.72 |
| Rating | 4.6/5 | 4.6/5 | 4.8/5 | 4.6/5 |
| Reviews | 1,907 | 23,352 | 710 | 618 |
| Mubboo Score | B+ | A | A | A- |
What People Say
Synthesized from 32 reviews · 100% verified purchases.
Consider the form that suits you: liquid lecithin is sticky and has a taste, while powder blends easily but may lack a scoop. Always consult a healthcare provider before use, especially while breastfeeding.
- Effectiveness
- Ease of Use
- Quality Ingredients
- No Side Effects
- Value
- Sticky or Messy Liquid
- Missing Scoop in Powder
- Subtle Effect
Related Video Reviews
About NOW Foods
- 92 products in our database
- Average rating: 4.6/5 across all products
- Price range: $4.69 – $57.99
- Categories: Ashwagandha Supplements, Biotin Supplements, collagen, Collagen Supplements, Fiber Supplements, glandular-extracts
If not the NOW Supplements, consider these
Bottom Line
NOW Foods NOW Supplements earns Mubboo Score B+. Priced at $23 — a mid-range option, below the category average of $33. Rated 4.6/5 from 1,907+ reviews. Strong buy if: those who want a top-rated option, now foods loyalists. Skip if: now foods now supplements choline 300 mg offers a better rating (4.8/5) at a similar or lower — Legendairy Milk Sunflower Lecithin 1200mg (Score A, $27) may fit better.
Frequently Asked Questions
Is the NOW Foods NOW Supplements worth buying in 2026?
It earns a Mubboo Score of B+, with a 4.6/5 rating from 1,907 reviews — better than 91% of lipid we track.
How much does the NOW Foods NOW Supplements cost?
It is currently $23.47 — mid-tier pricing for lipid.
How does the NOW Supplements compare to other lipid?
The category's most-reviewed alternative is the Legendairy Milk Sunflower Lecithin 1200mg (4.6/5, 23,352 reviews, $26.99). The NOW Supplements carries a Mubboo Score of B+ vs A.
Sources & References
Products available through US retailers. Prices in USD. Sales tax varies by state and is not included.
Mubboo may earn a commission on purchases made through affiliate links. This does not affect our Mubboo Score, product rankings, or editorial judgments. Prices are accurate as of the last sync (2026-06-19) and may change.