NOW Foods Now Supplements
KSM-66 Ashwagandha®, Stress and Sleep Support, 90 Veg Capsules
Price as of 2026-06-02. Check Amazon for the current price.
Quick Decision
Price Intelligence
- Budget:$8–$17
- Mid-range:$17–$26← You are here
- Premium:$26+
Is This Right For You?
- •Those who want a top-rated option — in the top 8% of Ashwagandha Supplements by rating
- •NOW Foods loyalists — the brand spans 92 products in our database
- •Swanson Full Spectrum Ashwagandha — 59% cheaper at $8 (Score A)
📊 Based on data analysis of 61 products in this category.
Mubboo Score: B+
How we calculate the Mubboo Score
Quality (45%): customer rating, normalized to a 10-point scale
Popularity (35%): review volume vs the category leader, log-scaled
Value (20%): price position vs other Ashwagandha Supplements
Computed from live Amazon rating, review count, and price across 61 Ashwagandha Supplements available to US consumers · last refreshed 2026-06-02.
How It Compares
This Product NOW Foods Now Supplements | Most Popular Goli Ashwagandha & Vitamin D Gummy | Best Rated Youtheory Ashwagandha | Best Value Swanson Full Spectrum Ashwagandha | |
|---|---|---|---|---|
| Price | $18.95 | $14.98 | $16.79 | $7.79 |
| Rating | 4.7/5 | 4.5/5 | 4.7/5 | 4.6/5 |
| Reviews | 1,134 | 63,089 | 5,626 | 1,877 |
| Mubboo Score | B+ | A+ | A- | A |
What People Say
Synthesized from 40 reviews · 100% verified purchases.
Take with food to avoid stomach cramps, and consider cycling usage (one month on, two off) to prevent hormone crashes, as noted by some users.
- Stress relief and calmness
- Improved sleep
- Great taste or easy to take
- High-quality, clean ingredients
- Energy and mood boost
- Digestive discomfort
- Unpleasant pill characteristics
Related Video Reviews
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Key Features
- ✦600 mg Per Veg Capsule: A full-spectrum extract that is produced using a unique proprietary extraction process without using alcohol or any other chemical solvents
- ✦Supports a healthy response to everyday stress, reduces stress-related eating, and promotes restful sleep*
- ✦May also enhance mood and cognition as well as support sexual well-being in men and women*
- ✦GMP Quality Assured: NPA A-rated GMP certification means that every aspect of the NOW manufacturing process has been examined, including our laboratory/testing methods (for stabili…
- ✦Founded in 1968 by Elwood Richard, NOW is one of the largest independent, family- and employee-owned manufacturers of natural products
Source: product listing on Amazon.
About NOW Foods
- 92 products in our database
- Average rating: 4.6/5 across all products
- Price range: $4.69 – $57.99
- Categories: Ashwagandha Supplements, Biotin Supplements, collagen, Collagen Supplements, Fiber Supplements, glandular-extracts
If not the Now Supplements, consider these
Bottom Line
NOW Foods Now Supplements earns Mubboo Score B+. Priced at $19 — a mid-range option, below the category average of $22. Rated 4.7/5 from 1,134+ reviews. Strong buy if: those who want a top-rated option, now foods loyalists.
Frequently Asked Questions
Is the NOW Foods Now Supplements worth buying in 2026?
It earns a Mubboo Score of B+, with a 4.7/5 rating from 1,134 reviews — better than 92% of Ashwagandha Supplements we track.
How much does the NOW Foods Now Supplements cost?
It is currently $18.95 — mid-tier pricing for Ashwagandha Supplements.
How does the Now Supplements compare to other Ashwagandha Supplements?
The category's most-reviewed alternative is the Goli Ashwagandha & Vitamin D Gummy (4.5/5, 63,089 reviews, $14.98). The Now Supplements carries a Mubboo Score of B+ vs A+.
Sources & References
Products available through US retailers. Prices in USD. Sales tax varies by state and is not included.
Mubboo may earn a commission on purchases made through affiliate links. This does not affect our Mubboo Score, product rankings, or editorial judgments. Prices are accurate as of the last sync (2026-06-02) and may change.